Karla Hesterberg

Karla (Cook) Hesterberg is the Director of Content Marketing at HubSpot. In her current role, she oversees multiple blog properties and content marketing growth initiatives. Previously, Karla was the Managing Editor of HubSpot's Marketing and Agency Post Blogs. Her diverse experience includes topics in educational marketing content, thought leadership, data analysis, storytelling, and search optimization. Holding a BA in Rhetoric from Bates College and an MSc in Corporate Communications from Northeastern University, Karla is based in coastal Massachusetts.

Creating an HTML Email: The Design Guide You Need [+ Free Templates]

Discover how you can get started creating HTML emails, regardless of your experience with coding, an...

Karla Cook Hesterberg

4/5/24

Highly Recommended

The 29 Dominating Web Design Trends for 2024

Karla Cook Hesterberg

4/2/24

22 Examples of Nostalgia Marketing that Make Customers Feel Good

Karla Cook Hesterberg

11/17/23

19 Creative Pop-Up Shop Examples

Karla Cook Hesterberg

11/8/23

22 Best “Meet the Team” Pages We’ve Ever Seen

Prospects wonder who the real people are behind your brand. Draw inspiration from these 'meet the te...

Karla Cook Hesterberg
Updated 8/2/21
30 Fashion Brands That Marketers Can Learn From on Instagram

Drive more engagement and grow your community on Instagram with some inspiration from the industry d...

Karla Cook Hesterberg
Updated 10/30/19
YouTube vs. Vimeo: Which Video Platform is Best for Your Bus...

Should you use YouTube or Vimeo? We compared them across key areas to see how they stack up. Check o...

Karla Cook Hesterberg
Updated 3/8/22
A Brief History of Online Advertising

Learn about the history of online advertising, from the first banner ad to the native ads of the fut...

Karla Cook Hesterberg
Updated 11/29/21

What's next in Marketing?

Karla Hesterberg recommends the State of Marketing Report, HubSpot's annual deep-dive into what marketers are doing now and where the industry is headed, and actionable insights into how to master emerging trends.

Download the report

Karla Hesterberg

Creating an HTML Email: The Design Guide You Need [+ Free Templates]

Highly Recommended

The 29 Dominating Web Design Trends for 2024

22 Examples of Nostalgia Marketing that Make Customers Feel Good

19 Creative Pop-Up Shop Examples

22 Best “Meet the Team” Pages We’ve Ever Seen

30 Fashion Brands That Marketers Can Learn From on Instagram

YouTube vs. Vimeo: Which Video Platform is Best for Your Bus...

A Brief History of Online Advertising

What's next in Marketing?

More from Karla Hesterberg

Facebook Text Overlay: How to Use the 20% Rule to Improve Your Ads

The 23 Best iPaaS Vendors for Any Budget

302 Status Code: What It Is + Its Impact on SEO

How to Turn Off Instagram's Activity Status Feature

17 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products

Instagram Impressions, Explained in 100 Words or Less

13 Influencer Marketing Campaigns to Inspire and Get You Started With Your Own

How to Upload Documents and Presentations on LinkedIn

The Top 21 Creative Advertising Agencies to Follow on Instagram

This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau

The Definition of Advertising in Less Than 50 Words

What Is Whitespace? 9 Websites to Inspire Your Web Design

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