Success Story with Scott D. Clary

hubspot is a success story partner now if you're an entrepreneur listen up because hubspot makes impossible growth impossibly easy for their customers if you are building a business you need to get hubspot why here's the perfect example moo house college needed to reach new students with fresh engaging content a problem that every single business in the world has but with a nine hundred page website even the tiniest update took thirty minutes to publish now breeze which is hubspot collection of ai tools help them right and optimize their content in a fraction of the time and the results thirty percent more page views and visitors now spend twenty seven percent more time on their site if you are ready for impossible growth like this visit hubspot dot com if you enter the social media world no matter what platform you see a lot of noise out there everybody seems to be an expert of everything nowadays because you just plug it into chat pt at your answer but that's really not how it works this is daniela sri locker founder strategist digital architect she didn't take the traditional path she built her brand choir layer by layer click by click until it became one of europe's most respected my only intent was let's create a platform that is gonna help my current clients answer their questions and that really snowball into what it is now once you know who you are if you can represent yourself the right way and that's the only way to be authentic what started as a personal vision is now a blueprint used by thousands of entrepreneurs and creators across the world her work isn't loud but it's impact is undeniable because daniela doesn't just talk about brand power she builds it when somebody i wanna be a creator where do i start i wanna make money off my content don't focus on making money focus on answering questions on helping people focus on that over focusing on i wanna make x amount of money because you will not get there danielle i'm excited to do this one of my favorite ideas that you've had in regards to social media and to content is don't listen to everybody and every hack and every trick out there and i feel like this is really a no nonsense philosophy to everything you do in your life can you explain why that idea is so important well if you enter the social media world no matter what platform you see a lot of noise out there from left and right all the angles possible everybody seems to be an expert at everything nowadays because you just plug it into chat and here you go got your answer but that's really not how it works not in the social media world not in life not in business really just listen to your gut feeling sometimes say what works for you and go from there i i love that you mentioned i love you mentioned chat gp because i feel like people especially in social media i'm seeing so much chat g generated garbage and people are outsourcing their thinking and their writing and basically their whole lives and it's not good and i don't know why people thought this would ever be good but i mean you've built a massive audience you help other companies understand content and social and sort of emerging strategy why why is it like human nature to just fall to the easiest possible option is that what we do is humans like what you succeeded by almost being contra into that by doing what's uniquely you and by putting out content that is actually what you believe in why why do people default to this easy content even when we know it's not gonna get the likes of use the shares because i it everywhere so obviously people are addicted to it but i don't think it's working no it's definitely not and i mean well if i say it's definitely not it is working for some people because so many are just out there copying and not being themselves but the problem is it only works for so long right with everything you do if you try to be someone else you you can only do this for so long it's not gonna be sustainable not to you you're not evolving you're only always chasing the next best hack to get somewhere where someone else already is that will never get you ahead you had the luxury of not having chat gp when you started this journey so it forced forced you so so talk to me about how you made this transition why you even chose to move into content and social like where you came from as well and how that informed a little bit of who you are now mh well you know what i think it goes back to expertise real working expertise and just going off of that and basing everything off of that that's really where i was coming from and i did not look at creating an instagram channel or social social media presence from a standpoint of oh my gosh i wanna grow to x amount of followers my only intent was let's create a platform that is gonna help my current clients answer their questions because they kept answer asking the same questions over and over again and i was like okay let me simplify my process build a platform that anyone can access and just take it from there and that really snowball into what it is now now there was when did you so when did you first transition out of corporate and into sort of doing your own thing and and explain so the first version of doing your own thing was building out an agency it wasn't even it wasn't even social social was kind of like a means to an end is that correct correct social was just a tool that i utilized what was the point where you're like i want to do something different i want to break away this is not fulfilling anymore because even that i'm sure you include this in your story and your content because it's very meaningful but and talk to me about that yeah so honestly going back to the first lockdown of covid that's really where it all began i always loved my corporate life i didn't have to experience any layoffs or anything like that never thought i would be a business owner or venturing out of the corporate world you know i was just following the ladder just going up and it just all worked out great and fine you know secure income all the things that come along great benefits but it was such a tilting point for me where first lockdown have a couple friends that were a small business owners or our small business owners and really with their brick and mortar first lock down not really having a social presence not having an online presence at all or a website and they turned to me asked me okay can you help me because i really don't know what to do at this point and i started helping and it just felt so much more rewarding and just working your you know responsibilities that you have in corporate just having that one on one connection and seeing someone succeed not a ginormous business that i was working with in corporate and talking to all the ceos and cfo and cios of the world rather looking at my friend's eyes and they're being just so excited that this is working out that was everything i need it what is the mindset shift what is the mental model or the reframe that you had to make because you've done it multiple tons in your life now that's very that's very interesting because i i had to as well well i i think it goes back to reflecting on your own personality and getting to know yourself and really thinking of okay what is my value what can i give to other people and for me personally i just found out it's truly helping others succeed was there a way that you transitioned out of corporate and into doing your own thing a strategy because that when you have to provide for somebody it's not like it's not like you can just like fail like you there is no there is no failure option know you have you have kids you have family you have mortgage different whatever so how do you go through that process how do you convince yourself because i think that that scares a lot of people for making that jump or doing something different honestly i feel like for me there was never a point where i was like okay this is gonna be a risk for me i was committed i was all in as soon as i made the decision that it's worth it now so my left what are the what are the things that you first talk to them about when they're a solo printer content creator small business maybe it's different maybe it's the same when they're trying to figure out okay i wanna succeed on social i have access to all these different ideas strategies tools technologies where do i start it's overwhelming it could be expensive i don't know where to go but i gotta figure it out because you know at this point if we go back in time covid happening word mouth isn't really killing it so we gotta figure out how to succeed online so what's the first sort of conversation you would have with somebody when when you engage with that maybe it's evolved since that first business maybe it's been the same i think it that it depends on the situation but generally speaking i like to dig deep and i like to get to the bottom of who you are and really finding that out because i i personally find once you have that clarity as a business owner as on to as a content creator whatever it is once you have that clarity of yourself you can succeed and you don't burn out on socials you don't you know or it doesn't even have to be socials but in general once you know who you are you can rep your you you can represent yourself the right way and that's really the only way to be authentic and so many it's shopping to me honestly how many people don't know who they are it's very stressful to put yourself on display on social when you first started putting yourself out there i've i've watched some of your con comments it's very good was there a little bit of impostor syndrome or how did you navigate sort of like the the stress of putting your whole life on display i really don't put everything on display what i focus on is more being let's say the topic brand as far as my expertise goes and i think there's a big difference between a personal brand that shows up as a person so i do that a lot for example when i coach ceos digging deep into finding themselves and being authentic but then having the bigger picture in mind where do i wanna get with this but there's a difference between being a personal brand or a topic brand how do you think through what parts of your life that you wanna be quote unquote authentic about and that you want to talk about and that you want to bring up what was the exercise that you went through like did you for somebody's listening for example did you go through who the list through the viewer is of your content is there certain buckets of content what's like the the sort of the formula that you've used for yourself has been very successful so if you're looking at my channels i i love all the points that you're touching based on because if i reflect on my own social media presence i have five active accounts that are five completely different accounts for that reason because it is so confusing if i would try to have all these five different elements of myself into one channel so just putting it into you know a perspective of i have my marketing account then i do have a travel account i have a u account so just really splitting it all into individual accounts and that's where it's at because you want to serve that specific audience and you have that goal in mind that's exactly what it is if i look at my marketing account i wanna serve people i wanna answer their questions and that has been my content strategy from day one answering people's questions and it's as simple as that and it's the same if you are in fashion if you're a beauty artist if you are you know whatever that may be of a travel blogger answer people's questions what would be the strategy that you found that works best in terms of content that hits again and again and again and again and including all the ideas we discussed including like you say you put your life into it you're authentic you're answering questions the you know check check check you've done all that stuff in terms of actual style of content what other just sort of like list out the other best practices for people that are just getting started what type of content they should start to try and make i think various answers here one is responsive content for sure so responding reacting to current topics current questions that people have but aside from that it's i feel like when i started my instagram journey or my social media journey outside of corporate it was all about the how to's now we transitioned into the how i so really the how i do x y z y nets sweet is a success story partner now what does the future hold for business if you ask nine experts are gonna get ten answers the bull market bear market rates will rise rates will fall honestly i just wish somebody would invent a crystal ball but until then over forty one thousand businesses have future proof their business with nets sweet by oracle the number one cloud erp bringing accounting 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jumps to the top of the page for your relevant candidates so you can reach the people you want faster and it makes a huge difference according to indeed data sponsored jobs posted directly on indeed have forty five percent more applications than non sponsor jobs plus with indeed sponsor jobs there's no monthly subscription no long term contracts you only pay for results there's no need to wait any longer speed up your hiring right now with indeed and listeners of this show will get a seventy five dollar sponsored job credit to get your jobs more visibility just go to indeed dot com slash cla right now and support our show by saying you heard about indeed on this podcast indeed dot com slash cla terms and conditions apply if you're hiring indeed is all you need how do you leverage ai and not basically remove the humanity from your content like what's the what's the amount of ai you should include or where should you embed it in your content or your social strategy i include ai for a research idea finding optimizing helping me with things i would never copy and paste anything and post it never i still very much audio record my captions at my comments hence the typos and misspelled words and well not misspelled but just different words in there sometimes that i didn't say but have picked it up but i think that just really gets across the human of it just audio text audio v voice record your captions that makes a big difference is just as fast but you can still brainstorm with you know whatever ai tool you're using brainstorm use it other than that automating whatever you can i'm a big fan of that absolutely should you automate everything absolutely not are there any other that you've used successfully strategies with ai in your content that have worked very well outside of just brainstorming and research has there been anything else i mean like if we go through like the list of ai tools there's like you know there's eleven labs it is a voice stuff there's i mean i guess can can do graphics i mean chat does graphics to opus does video clipping these are kind of all like nice little fun tools but they're never good enough to post by the way you can't just post that stuff you still have to like apply a human touch but is there anything else that you found that that helps you absolutely yes yes one of my favorites and absolutely underrated and overlooked is acr adobe acr okay explain i've never used it as an ai tool before okay yes because everybody thinks oh wait is that the pdf thing where you can open the pdf or rated pdf exactly of yes that one but that also has ai assistant embedded in it nowadays and i use it for example coaching calls zoom calls you can have the transcripts just analyzed use ai assistant for let's say i have a coaching call there's a bunch of questions asked and we elaborated all that that i like to answer questions with my content so having ai assistant take the new transcript and giving me the questions they were that we asked asked and answered throughout that coaching call there you go this is my content idea oh that's amazing that's i didn't know it so explain what the so adobe has ai tools what else do they do so they do so explain how this works so when you record a call because this is great for this is great for content and i'd by the i love taking your your your live calls and turning it into content i think it's actually very smart so you record a call and then what else happens after that then you have this transcript of your call it you can can does adobe sit on the zoom is that how correct okay so you have it integrated or linked you have the transcript of your call and then you plug that into ai assistant and say hey here's my transcript of my call can you bullet point the questions that were asked or the answers that i've given and turn this into social media content ideas walk me through when you go into a content creators sort of little world and you're trying to help them optimize everything and figure out how to operate and think you keep in mind like legal finance sales marketing hr onboarding like payroll like if they have a small team it's a lot and they and and you can honestly sometimes get too much tech and too many tools that it actually screws up your process because you have so much that you're trying to keep track of for that early stage creator walk me through sort of setting up their business operations what they should pay attention to acr that's that's that's your answer explain to me how a small smb content creator solo printer how should they think about using again you mentioned adobe what should they outsource to ai what should they not when should a lawyer get involved when should they not what should they use adobe for what does it do differently lead and say for example writing a contract and chat ep like walk me through a solo setting themselves up legally so that they basically don't get screwed and they get a good deal and they make sure they check all the boxes and check all the contract contingencies and all the different things that they should pay attention to how should they do that what what do you do for yourself and also for different creators i mean no ai tool will ever be an attorney so you can create as much as you want to but you will have to double check with an attorney if you wanna be legally safe honestly as a content creator working with brands creating content for them i have not done that haven't had to do it other than you know when it comes to my business structure anything like that when when it comes to sending out contracts to my clients yes i have those legally checked but when it comes into when it comes to content creation working with brands i have not i have my rates set i have a contract usually they sent me a contract and then i use ai to understand the contract because again i'm not an attorney and sometimes that legal language it can be interesting to understand it's not yeah it's very it's very interesting to understand so was there a an ever so now when you when you when you leverage ai was there ever a a point where it pointed out something that you wouldn't have caught was there a was there a particular contract like just walk us through a story of of how you've used it not necessarily anything that i wouldn't have caught i think it's more for me i like to utilize it as simplifying to understand the contract in terms of okay when when are my deliverables do what what does the net pay for this is this really interesting for me i gonna sign this or not really looking at those those are always my biggest ones because time is usually never on my side so i have to figure out when to deliver and yeah revisions revisions are also a big one they like to hide it in there what would be some of the bigger mistakes at solo solo and content creators and make when negotiating deals that maybe ai could help them and adobe could help them catch truly not understanding their deliverables and understanding the contract especially when it comes to revisions i feel like that is a reoccurring a situation where a brand clearly has it laid out in the contract that you know they can ask for two three revisions and then the content creator gets caught up into oh my this is not a two hour of work this is like i have to re record this again and i have to do this again so really getting caught up in that and thinking oh i'm getting a thousand dollars for an hour of work no that's not how it works so we spoke about content we spoke about how to be authentic with your audience we spoke about even some of like the tools when to use ai when not to use ai what would be some other major lessons that you've learned over even building out your own company for somebody that is a full time creator things that went well things that didn't go well things that you know you wanna teach somebody who's just starting on the same journey maybe you five years ago be mindful the time and energy that you have because you can absolutely invest your time into the wrong things and just get stuck in it so yeah really thinking of the time that you have available where are you gonna invest your time because time is your most valuable asset time is always your most valuable asset amen how do you figure out what those most important things are that you have to work on like do you have a way to delegate to figure out what only you can spend your time on versus when you should give it to your team i think it's a combination of things you are maybe really good at and think you enjoy doing and i think that's a missed one oftentimes where you get caught up into things that you have to do yes we all have to do things that we might not enjoy doing and we still have to do it but i much rather outsource those than the ones that i love enjoy doing because that just keeps up the whole motivation of working in this business and you know keeping you happy and not burned out because you no matter how many hours you work in a day you can work sixty hours a week can that burn out or a hundred hours a week not burn out if you love what you're doing what was the point where you knew that this was what you're meant to do like that you were sort of living in your calling i don't know how also to describe it like how do you how do you recommend somebody sort of seek that out when they figure out their north star their figure they figure out their ic guy you know the the venn diagram of of who they are or what what they're good at what the market needs what they can monetize i think that's what it is i can't remember exactly but there's a couple different frameworks for this how did you figure out because that's a lesson for somebody who's sort of lost on their journey what you should spend your time and energy and and life on i mean just seeing what i enjoy doing and reflecting on that i'm big on reflecting i i just love that and i think everybody should practice that not enough people practice that really reflecting on what you're good at and being okay with the things you're not good at it's fine to not be good at everything we we can't be good at everything and then finding a way to outsource that and simplify my life and my content creation or my processes or whatever that may be but looking at at it that way that you put your time and energy into the things you love doing then it's automatically becoming good i just wanna take a second and thank cornbread bread ham for supporting today's episode now cornbread ham cbd gum have been this really nice addition to my wellness toolkit i don't use them every day just when i wanna unwind after those extra busy weeks but they're perfect for those moments when you wanna take the edge off and just find your balance really just shut off from work and what makes them special is how cornbread bread hemp props them they only use a flower of usda organic hand plants that's the best part for the purest most potent experience no fillers no artificial fluff just clean full spectrum goodness and delicious watermelon berry and peach flavor i keep them in my nice sand for those moments when i just need a little extra help relaxing and i love how transparent they are too every batch is third party lab tested so you know exactly what you're getting and they put together a special offer for all success story podcast listeners all listeners can save thirty percent off their first order just head the cornbread hemp dot com slash success and use code success at checkout that's cornbread hemp dot com slash success code success for thirty percent off your first order of these amazing dummies the house hubspot podcast network is a success story partner now if you like success you're gonna love other podcasts in the hubspot podcast network one of my personal favorites is i digress hosted by my boy troy sand each show is under thirty minutes i digress helps eliminate complexity complications and confusion in your business with frameworks and strategies to achieve true scalable and sustainable success if you're an entrepreneur building anything you need to listen to i digress this is one of the most useful business trust me go do yourself a favor and listen to i digress wherever you get your podcasts talk to me about monetization somebody's is a creator they're building out their business they understand how to be authentic with their audience they understand the different tools they shouldn't shouldn't use i wanna make money what type of content should you be creating to grow an audience versus how to make money is there a difference are they the same like what when somebody i i wanna be a creator where do i start i wanna make money off my content what's the advice that you give me don't focus on making money a focus on a true value piece a true focus on answering questions on helping people in what way ever that may be as a fashion influencer could be on how to put together outfits but focus on that over focusing on i wanna make x amount of money or i wanna grow ten thousand followers in the next thirty days because you will not get there what's the biggest misconception about social media in terms of how it makes you money like set expectations for people set expectations for the content creators set expectations for the small business owner the solo in terms of what social will do for you and not you do not need a big following to start making money definitely not there are a ton of u creators out there that have less than a thousand followers and make a ton of money because they are u creators so the content doesn't live on their page it lives on the brands page and then the best way to utilize that is use your own page as a portfolio doesn't necessarily give you a whole bunch of followers but that's absolutely fine you utilize social media with a different per purpose in mind i think that's really the biggest misconception that you need x amount of followers and growing x amount of followers is actually not hard if that's your goal sure i have that all all the time i feel like where somebody comes you know signs up for a consulting call and says well i wanna grow a hundred thousand followers and then my question is why and they don't have an answer for that what should they focus on instead then they're true why what do they actually want or why do they need a thousand followers at a hundred thousand followers worth for what yeah and if their answer is because i wanna make money off of this while then you don't need a hundred thousand followers if you think about all the ways because being a creator is is being an entrepreneur and and and you are building a a business think about all the different ways that content creators because if you have a business you have a product okay we'll we'll shelf that for a second because that's sort of more obvious but i think creators they kinda get lost and how should i build up my little personal business empire right should i do sponsored deals should i do brand partnerships should i do affiliate should i have a core should i whatever what should people start with where should they start because i i i'm a firm believer if you try and do everything you do nothing successfully at least so where should they start i would say start with having a focus and mind and finding yourself finding your own voice on social media if you wanna you live social media as that experiment with that experimentation never stops don't be afraid to experiment and just get out there and find your voice find what's unique and what sticks because again going back to trying to do what everyone else is doing isn't gonna set you apart and and is there do you have advice for people who are trying to figure out should they show up on every single platform or should they pick one or because there's also so many platforms now that it it gets overwhelming me yeah definitely do not try try to be on every platform pick one maybe two or three it depends if they have cross posting options or not might as well cross post but even if you say okay i'm gonna pick various amounts of platforms be mindful that every platform is different and you cannot just utilize the exact same content on every platform it doesn't it does not work well when you do that it does not work well at all so when do you when do you sort of start to expand or do ever i guess i guess it it comes back to what are your goals that is truly the answer yeah i mean you don't wanna put all your eggs in one basket so definitely utilize your content if you are already creating content and then it depends on what kind of content are you creating if you're creating long form best absolutely best way to chop that down and you know use it for other platforms but so many people are afraid of creating long form so they start with you know short form content or graphics because they don't you wanna show up on camera where this is a whole different a situation what would be your advice i i have my views but you work with way more creators than i do so what would be your advice what do you what is the advice that actually works not just scott's opinion should you figure out how to get over your fear and do you have a strategy for that or should you just triple down on what you're actually comfortable doing yeah so i think content creators and small business owners i see that even more of a small business owners they don't know how to show up on camera because they you know they like to show their products or whatnot and not themselves content creators i feel like the majority of them is aware that okay i do have to show up on camera but you can absolutely do make tweaks to that some feel very comfortable and i think it's a way to ease into that feel comfortable of recreating a trend that's an easy way to ease into showing up on camera because you're just recreating something instead of jumping on camera and talking on camera because that is a whole different ballgame i feel like where people are like oh my gosh now i don't know what to say or i don't know how i look or you know they're overthinking it in all kinds of ways is there a hack to becoming better on social or is it just putting in the reps and then this then a follow up is if you're trying to make money off social what's the percentage of promoting versus value that you see really really works well first question about showing up so i definitely think there there are variations as i said you don't need to show up on camera and start talking to the camera and you know be all vulnerable you can you can you know baby steps baby steps will get you there and my first pieces of content look terrible i think every creator feels that way it's so cringe to look back at your old content and yeah it's it was just not good but this is how everybody feels if you would be perfect already at a what's applying that's boring like where are you gonna go how are you gonna evolve so being okay with that and just you know say okay well this is what it is i think another big one that we haven't touched on is to separating the outside world of friends and family from your account and from that pressure especially when it comes to showing up on camera i feel like that's a big topic for a lot of people where it's like well but what are my friends and family are gonna think it doesn't matter it really doesn't matter the people who wanna support you and that is that is something that i've really learned on social media being active on social media is the people you don't know are the most supportive of people sometimes on especially on social media the like minded people that you meet there it's wild and then you have your own family yeah making you feel cringe every time it's tough it is very tough but i think that once you do it more and more you start to get you start to realize it that nobody really cares that much that's that's a main takeaway when somebody is and just the second part of that when somebody is trying to make money on social or sell a product what is your best ratio for sales e versus value i mean it's kinda bold to say don't sell because are selling by showing up yeah but honestly i'd i i don't really think that we need to actively sell i think taking a step back and passively selling is the way better approach by showing the value let's say you have a product by showing the benefits of the project or product or how you use the product is indirect selling and that works a lot better if you look at sort of twenty twenty five and beyond what are some things that you're excited about with the creator economy and and and social media in general like what are the things that you're seeing that people aren't even aware of yet great question i think even tapping even more into the human immunization of how i do things i touch base on that a little bit away from the how who's more to the how i and just adding that piece of personalization and human personalization into content and i think trends will always exist but they will evolve and i think as we all get more comfortable in front of camera because you know looking four five years back except youtube but you know when when it comes to to short form video content creation now we're all used to it we're all used to creating so just seeing the different creators evolve and going into different directions instead of following trends yeah i think that will be interesting if somebody is sort of wrestling with the idea of should i do it should i not what's what's the words of wisdom to that person what is the thing that you want them to ask themselves that will sort of point them in one direction or or another and why do you wanna do it a lot of people don't have the answer for that why do you want to do that i feel like it is such an there's again so much noise on it's so easy but it's not it's not that easy and i feel like barely anyone talks out how hard it actually is how consistent you actually have to be and how determined you have to be to get there because how many times have you tried something that didn't work out if people want to if people want to connect with you if people want to sort of reach out to and sort of learn more about how you can help them with social with content with their business where do you wanna send people you can find me on social media instagram linkedin reach out i am the one answering my dms no way ai tool is doing that or none of my team members yeah i i love connecting on socials yeah what's the main handle i think on instagram main handle is ella marketing services el marketing services and same on most other platforms but when it comes to linkedin in youtube then it's first and last named danielle yell written locker perfect yes i i'm not even gonna try it locker i got it i got it danielle yell locker but we'll link everything in the show no last question i like to ask obviously you've had a great career multiple seasons to your career as well when you look back and sort of and the way that i like to ask this question is say you could just pass on sort of one lesson could be about business could be about brand built and could be about life i don't care you take it as you want but you could pass on just one lesson to your kids after all the different things that you've built and different successes that you've had what would that lesson be and why believe in yourself and don't give up time is your most valuable asset and use it wisely

in this lessons episode i'll prove that your eight year old self understood wealth better than you do now you have everything they ever dreamed of yet you still feel broke and unsuccessful and i'm gonna show you why i'll show you exactly how to see your life through their eyes again so you can finally feel as successful as you actually are your eight year old self would be disgusted with you because you have everything they ever want it and you're still complaining let me paint a picture of actual wealth you're sitting in a temperature controlled room you're typing on a device to gives you access to all human knowledge ever while music from every artist whoever lived plays in the background you can order food from forty seven different countries and have it delivered to your door you can video chat with somebody in tokyo while ordering toilet paper that gets there tomorrow morning from your phone you're eight year old self would think that you've become some sort of wizard king but current you is scrolling on instagram feeling like a failure because someone your age just bought their third rental property this isn't a podcast about gratitude this is an intervention because here's what nobody tells you about success every level you reach becomes a new zero remember when having a thousand dollars in your bank account meaning that you weren't living paycheck the paycheck felt like infinite money remember when getting your own bedroom felt like a luxury your own condo you didn't have to have roommates remember when going to a restaurant that wasn't mcdonald's felt fancy you probably have one hundred times more wealth space and options than eight year old you ever imagined possible but instead of feeling a hundred x richer you feel about the same may be worse now this isn't an accident it's how the game is rigged society has convinced you that satisfaction comes from having more than other people not from having enough for yourself so every time you level up everyone around you levels up to and you're back to feeling behind you're running on a treadmill that speeds up every time you get faster but here's the thing that's gonna piss you off you chose to get on this treadmill and you can choose to get off because your current life contains lux that would have made you the envy of royalty two hundred years ago that is definitely gonna make your eight year old self wonder how they were successful and is making you the envy of tens of millions if not hundreds of millions of people who are alive today you wake up whenever you want no rooster required you have access to fresh food from every continent year round you can travel hundreds of miles in a few hours while watching movies and eating snacks you have a rectangle in your pocket that contains every song book movie ever created and you live better than ninety nine point nine percent of all humans who've ever existed but you don't feel it because you're measuring your wealth against people who also live better than ninety nine point nine percent of all humans who whoever existed instead of against actual reality it's like being in the one percent of the one percent and feeling poor because you're not in the point one percent of the one percent this is insane and it's making you miserable for no reason now your brain was not designed for modern day society when your eight year old self wanted to feel successful they compared themselves to maybe twenty families that they knew personally right the richest person in their world that eight year old world was probably the family with the biggest house in the neighborhood and two cars it was achievable it was visible it was real now you're unconsciously comparing yourself to every highlight real on every single social media platform from every successful person who's ever posted anything you're comparing your behind the scenes to everyone else's highlight real but it's worse than that you're actually comparing your reality to millions of people's curated fiction and it's not your fault social media companies have weaponized your natural comparison instincts to keep you scrolling the more adequate what you feel the more you engage the more you engage the more money they make you're not weak for falling for it but you are choosing to stay trapped in it now you have to reset this is how you do it this is how you break free from the wealth delusion first stop playing other people's games every time you feel behind ask yourself behind according to who you're eight year old self your parents some influencer who posts pictures of their rented lamborghini next practice time travel gratitude once a week do something that would have blown your child mind take a hot shower and remember that most humans in history never experience hot water on demand order sushi and remember when exotic food meant pizza use gps and remember when getting lost meant staying lost practice a little bit of gratitude just remember where you came from and not only where you came from the reality of a lot of people today is not as great as your current reality third i want you to audit your inputs un follow anyone who makes you feel inadequate about things that don't actually matter to your life i'm not saying you don't have to have aspirations in your life it's good to get to the next level but if you are seeing content that makes you question your own success they're not adding value they're stealing it and lastly i need you to redefine wealth accurately what does rich mean rich means that you can handle unexpected expenses rich means that you choose how to spend your time rich means that you have people who care about you rich means that you have enough comfort and safety to focus on things beyond survival and by that definition the only definition that actually impacts your happiness you're probably already rich now the uncomfortable truth is that your dissatisfaction with your life it's not about your circumstances it's about your standards and i know that social media is setting some of those standards but those standards are not yours they are a cocktail of marketing messages and social media algorithms and cultural programming that is designed to keep you consuming comparing and never feeling satisfied you have outsourced your personal definition of enough to people who profit from you never reaching it and this is why people who achieved their quote unquote dream lives they usually feel empty after they climb the mountain everyone told him the climb they reached the top and then they realized it was the wrong mountain meanwhile you're eight year old self would look at your current life and think you've already won the game and maybe they're right so you have a choice you have two options you can keep playing the infinite game of comparison chasing moving goal posts until you die never allowing yourself to feel successful no matter what you achieve or can declare victory based on what you've already accomplished you can feel wealthy with what you have you can build don't stop building but you can build from a place of abundance instead of scarcity now most people choose option one because it ain't gratitude means settling it doesn't it means having a realistic baseline for what constitutes winning so you can actually experience winning when it happens you can appreciate what you have and want more you can feel successful with your current life and work towards bigger goals and you can be grateful for your wealth and continue building wealth but if you can't feel successful with what you have now you won't feel successful with what you have later either the treadmill doesn't stop it just speeds up because your eight year old self is inside you somewhere and they're confused about why you're not happy you have everything they've dreamed of and things they couldn't even imagine you've won the lottery of being born in the wealthiest period in human history in a country with unprecedented opportunities with access to technology that gives you super superpower but you are so busy looking at what you don't have that you can't see what you do have this isn't about settling for less it's about being honest about how much you already have so you can build from strength instead of weakness your child to itself would be proud of how far you've come stop disappointing them by pretending you're not successful enough yet you are you just forgot how to see it

twenty sixteen when i got involved in politics for most people getting involved in like a local election for me it was the craziest presidential campaign in american history but it was a presidential campaign i think once you get into politics at least as deep as that i did your life is kind of never normal she broke to the world as a high fashion model but behind the photos shoots and runway was a voice too powerful to be quiet elizabeth pep is a modern day icon for conviction balancing her life in the spotlight fight with a deep commitment to faith freedom and una truth people now only care about being relevant that's why i hate social media they know they can't be embarrassed anymore because the new cycle changes every two seconds whatever you say that we'll get attention even negative people will forget in an hour but you've gained ten thousand followers social media has allowed our enemies to infiltrate this country in the easiest way possible by hitting the next generation no one knows what fourteen year olds are doing on their phones no one can stop them from being on their phones or being on these apps anyone in the world can feed them whatever material that they want that's when you have a real problem as a writer political comment and founder of the less people forget movement she's dedicated to preserving history elevating dialogue and protecting the values that matter she's proof that you can embrace elegance and stand for something that lack if i was not as close as i was maybe i would hate donald trump i don't blame anyone who feeling the way that they feel because they only get to read the headline no one is going to believe in you if you don't believe in yourself if you don't like who you are it doesn't matter if anyone likes you ever that's why i supported donald trump for so long because he taught me what it means and how powerful it is to believe in yourself what is something that you haven't spoken about about your story that people would be interested to know it's weird because i'm very open like too open like everyone thinks that they're open and then everyone one i need is like no it's actually that's not the real me i'm actually the real me i think everyone knows everything i only think people realize how like goofy and nerdy and awkward i am but otherwise everyone kinda knows everything i know you have a you do have an interesting story so you went from modeling for top fashion magazines you became the national spokeswoman for the republican national committee what was the moment because you've been sort of involved and adjacent to politics for a while now what was the moment when you actually decided that you were sort of shelving modeling to a degree shelving figure skating to a degree i know you had an injury at one point which is probably what started that but what was the moment when you're like i am putting regular life aside i really want to focus on politics yeah i mean that moment never existed it was twenty sixteen when i got involved in politics and for most people getting involved is like volunteering in like a local election for me it was the craziest presidential campaign in american history but it was a presidential campaign so i was twenty one no college degree not a lot of work experience and i ended up on donald trump's twenty sixteen presidential campaign one of maybe a hundred or so staffers in trump tower in new york city so i i accidentally ended up there and i thought what do you what do you mean accidentally ended up and the reason i asked is because i always wonder even with trump i'm always like why go into politics right like life is so good not for him he really life was good he had no reason i my life wasn't as good but no i was at twenty one years old i really had nothing going on like i tell a story all the time i say donald trump saved my life people don't you know like it if they don't like him but genuinely apart from politics i was in a really bad place and i didn't really have much of a future i was failing out of a few college classes i had no friends did not know what i wanted to do i was genuinely very depressed and then my little brother told me to start watching donald trump while he was campaigning and i said why because had never been very political and he said it's not about political it's about the fact that the guy is pulling at two percent and he's showing up every single day saying i'm going to be the next president like that's the inspiration that you need so i started watching him fell in love with that spirit again less politics more personal just watching this guy show up every day super confident he was going to be the next president despite the entire planet laughing at him i knew i needed more of that in my life to get my act together and then my brother asks me to go volunteer for the campaign which really relate for most campaigns is either knocking on doors or phone banking we were new york city so you're not knocking on apartment doors of only democrats so it it's just phone banking so we went there we made a few phone calls for the campaign i decided i was kinda interested in doing more just because i used to be a professional athlete and that part of me i guess came back to life when i was inspired to be in this building and be around all these people working out a presidential campaign i wrote a letter to the data director of the campaign telling him that the volunteer operation was garbage and i could fix it i asked an intern who was like fourteen at the time to bring my letter up and leave it on this guy's desk and he hired me the next day i love that and he and trump is like an absolute workhorse like i i hear the store forget how he like even when he campaigns he's nonstop like he literally never stops even when you hear stories about him on joe rogan like going for three hours without taking a sip of water like the guy has his unlimited stamina for his age wow it's it's i can't keep up like everyone that's with him that's like what we joke around about is trying to not look tired in front of him because we can't keep up with him like that's just what it is i was with him it was right before election day actually the day before election day i was in pennsylvania it was his third rally of the day already he already done one in a different state this was the second one in pennsylvania i spoke at that rally it was the first time i'd ever actually gone to a rally in ten years of being in trump world i got to speak so you know thirty thousand people at this rally hang out backstage with the president he gave a speech there that's his third speech of the day so i'm exhausted for my fifteen minutes that's his third speech of the day on the campaign really goes much much longer than i did of course third speech of the day in second state of the day then he was heading to michigan for the ford speech that day which he gave around one in the morning returned back around five am to florida maybe six am and then had to lift through election day and i think at that point hadn't slept in seventy two hours and you can you just can't tell he is an absolute machine now i think that it's pretty safe to say that your identity is more wrapped up in politics than anything else forget the fact that trump was an inspiration and obviously you're highly loyal to him and the fact that he won that's all great but outside of that are you ever upset that you tied your identity to politics and not i know lake life wasn't perfect there's a lot of other paths that you can there's on and we've spoken about this as different that you've tried to figure out i mean a there's other things in life that i do that i think are very cool and very special and a part of me that people don't think about because all they wanna talk about is donald trump nowadays whether you like him or don't like him or close to him or not that's all people care about but b there's just being normal and i have never gotten at least in the last ten years of my life or as an adult i've never gotten to being normal my life for better or worse for the last ten years has been about fighting for this stranger who now i know obviously pretty well but a brand politician and i think once you get into politics at least as deep as i did your life is kind of never normal again so it's it's a lot so you face a lot of attack and i think that everybody in politics in general but also in in trump's can't face a ton of attacks you have been called a nazi which is interesting yeah considering you're jewish ortho orthodox nazi where you come from what do you think about what do you think about the modern interpretation of nazis and and just talk about because your grandparents warned you about the fact that the holocaust wasn't ever over how october seventh obviously changed all of our perspectives on what it means to be jewish in this world but what's your reaction when somebody calls you a modern of orthodox jew a nazi i mean at first it's horrible like any attacks are horrible and i had a really difficult time in the very beginning just because hey had never been attacked like that you go overnight really from no one knowing your name to still being pretty irrelevant but enough people wanting you to beat in some kind of pain or to hurt you or threatened you in some way which is horrible and scary and so the word you know like hearing the word nazi as a twenty three year old girl who had no idea why she had deserved that message to begin with like that's scary now it's more sad because the term has lost all meeting and because we're throwing and around and insulting people the way that we are and i'm personally not impacted but i know a lot of people who would be who maybe didn't spend the last ten years in politics like i did and didn't develop that thick skin knowing that they're receiving those insults worries me a lot makes me sad and b it's just worrisome as an educated adult to know that history means nothing clearly because we're throwing around that term to people we don't like in america because they built a different way from us but that's wild to me like there's always an and politics but how do we get to the point where we've basically like to your point we've removed the meaning of the term nazi it's so much so that it's like a casual like they're throwing it around casually like if it like world war two is not that long ago but people forget very quickly how do you think we got to this point here here's what i'll say i don't think it's as new as people realize i just think because of social media it's taken over i remember someone called donald trump a fascist few years ago right before i had done a tv interview so they were talking about it and then i was coming on to then discuss it and i remember thinking to myself the fact that we're using the phrase fascist is embarrassing my parents actually fled fascism you might not like donald trump you might not like any republican or democrat but we should not throw the term around here for either side and i remember calling my dad after i did the interview and he said let me tell you a story when i first came to america i think he was in law school not even shore but he went to yale law so one of the best in colombian university so wherever it was it was great and he said that when he came to class i think it was his the first day in class they made a big deal about it and said look we had this immigrant from the soviet union who's in the class i think reagan was president at the time and the professor in my dad's class said you're gonna feel right at home here because we have our own fascist in the white house and so my dad said that at that moment he just sat there and wondered like is this the best school in the world this is what people told me i should fight to get into and they don't know what fascism is so clearly nothing actually has changed at all it just becomes so much more mainstream it's so much more visible to everybody because of social media in canada we don't have this an we don't have this this like vi victory and hate and anger and it's something that i see it it's sad but it's in my opinion uniquely american i think that this much anger and this much division i think it's probably fueled by social media by fueled by new cycles but it's it i think it's worse in the us than almost anywhere else in western civilization and that means that we have the right to be angry which is cool but i'm curious where all of this hate and anger comes from because i believe that most people are not as far left or far right as media makes us out to be i think that most people on average are fiscal conservative socially liberal i think that's the majority they all sort of hover around center ish and if they're not they still don't mind someone disagreeing with them usually that's the case right so where does all this anger and an come from i mean now you've like lived in probably you said that you know people calling president's fascist is not new but i think that the amount of anger towards one man one man yeah i don't think that's ever been seen before no this is new and that's what i was gonna say you said it's uniquely american i think it's just uniquely donald trump i think if you ask people about donald trump in canada and france and i me anywhere really you're gonna get that same that we do here i think it's him alone partially because of himself and how big of a personality he is and more you know majority because of the media and the circus they created around him and how angry they were when he won despite that and how much harder they doubled down after that and decided that they were not going to stop until everyone hated each other because that's what gets them views and that's what works and that's the only way they could prove it that they were right about donald trump along which is all the people really cared about is not looking like idiots which is what they all looks like yeah when they thought the man was going to you know disappear as a joke and the end up being president i don't think it's uniquely american i think it's uniquely donald trump when he ran in twenty fifteen the world changed and i don't know what's gonna happen when he's done well that's what i was curious about like you sort of had like an inside view as to what this campaign was like i know that it was not easy i don't think anyway would think that it's easy but he did change he did change what it means to be a president and it what it means to be involved in politics and i'm curious do you think that because i think there has to be some sort of healing process and i don't think it's even started yet i think that there's so much an i mean we can talk about what's happening with even elon being associated with the with the office and now people are burning tesla which is ironic because i'm sure a whole bunch of people that bought them were like very liberal yeah they were you man environmental cars and now we're burning the same electric cars we were trying to mandate so people are angry than ever yeah i mean it's an obviously an over simplistic question but where do we go from here and how does the us start to heal i mean it's it's tough for someone like me because i never bought into it like i lost friends people didn't like me but i never became the person that was like i am staunch republican and unless you agree with me or not my friend i never cared my parents then raised me that way they never cared they voted democrat and ever republican my entire you know childhood i just never understood it and in fact i get bored being around people who agree with me like i don't watch republican media because there's no point because i know what they're saying i watched the view every single day i never miss an episode of the view and people laugh at me and it's like because that's interesting i want to hear what they have to say and i wanna know where they're coming from like i would hope they would want to know where i'm coming from i think that's that's what's missing honestly but i mean you are i think that that's like a very mature way to approach politics i don't i it's funny when i'm on twitter i don't feel like anybody feels that way when i'm in the same room as somebody i do feel like most people feel that way most people are decent people like i've never i've let me tell you i've met some really bad people and i've gotten some really nasty messages and i've seen some really ugly stuff but i've traveled this country quite a bit and met a lot of people you know trump supporters mostly because of my work but otherwise too people are really wonderful especially in america people are truly wonderful and i think it's sad that we forgot that instead of celebrating that like i have loved everyone that i've met i love meeting new people i love discovering you know what goes on in this country i got my master's in social policy and non profit work and i remember my first day of class part of what we have to do for the program was intern at a nonprofit of our choice and i sat there being interviewed and interviewing a bunch of you know leaders of different nonprofit and i just thought to myself look how amazing americans how many people are doing this that are not making a dime and doing this out of the goodness of their heart and doesn't matter how they vote i'm sure most them voted differently than i did because they're in the nonprofit space i went to an ivy league school i know how it works but america is wonderful and people are wonderful and politics is such a tiny part of my personality and i was the spokesperson for the republican party so it must be a teeny tiny part of most people's personalities and doesn't have to be more than that i just moved from canada to miami as little taxes as possible okay i love the weather i'm like i don't mind social programs that help people that aren't doing well in life of course you want everybody to live a good life but i don't feel the need to be like you know overly you know controlled by the government if i don't if i'm not you know i i i i respect taxes for like roads and army and all that stuff but that's sort of where i stop and i a lot of people feel that way and i don't understand somebody who wants to tie their identity into a political party i don't know who it serves because i don't really believe is this is what i i this is sad but i think it's very true the people that are hurt the most are not the people that are successful depending on who wins an election if you have a good job your life if you actually think about the day in the life the majority ninety percent of it does not change depending on no people wouldn't know goes over a white house it is the people who are below the poverty line that people have no money whose lines are actually impacted but those are not the people who are yelling the loudest it's people that are multi multi multi millionaires it's people that have had exits it's people that are you know earning two three four five hundred thousand dollars plus in coastal cities that are the loudest and that's what i don't understand why those people are so angry and so polarizing and tying their identity into politics when there's so many better ways for them to spend their time are they angry or are they bored that's what i don't know i don't know how many of them actually care because i can tell you i'm not trying to name names but there's a lot of people that you will hear on tv that i heard the last year or screaming that donald trump was literally hitler wanna take america back and then they were calling him the same day and kissing but like i can tell you they were in the same room as him telling him how great he is and that he they hope that he's you know keeps in touch with them if he wins and then they're going on tv saying horrible things they're rattling up the people that are actually affected by the election and making them angry it gets views and it gets attention and it gets people now only care about being relevant and it's so unfortunate and it's so sick and that's why i hate social media people a only care about being relevant and be they know they can't be embarrassed anymore because the new cycle changes every two seconds and whatever happens whatever you say that we'll get attention even negative people will forget in an hour and you're no longer in a bad spot and you can keep going but you've gained ten thousand followers it's all people care all self serving yeah every no there's no advocating for a party because of the american ideal the american dream it's all self serving yeah and i think people that wanna tie themselves to a party also believe that it'll get them attention it's like the almost a cool niche thing to do because in reality the average person doesn't know who they're going to vote for in four years or in eight years or in twelve years i was the spokesman for the republican party i am not going to tell you right now that in twenty years i'm voting republican because who i am i don't know where the party will be i know who the candidate will be if you agree to tie yourself to a party you're doing it to make some kind of a you know some kind of a statement no rational human being says i'm gonna vote with this party for the next forty years heller high no you you sound insane for saying exact and you sound insane for tying yourself to a party that is i mean look at both parties they've changed immensely look at the democrats that are now in donald trump's cabinet things change and they can change again and the pendulum swings and i i think it's very strange how much people think that this should be a part of your identity and your life when it really doesn't matter and the people that are heavily involved they know it doesn't matter yeah but the everyday americans don't when you leaned into politics what was the most sort of shocking personal cost friends family peace of mind it's suppose peace of mind like it's just a gross place to be why did you why did you become the spokesperson that i still don't understand that and you've told me this like i just this is podcast question but also like yeah no i mean i don't know if i ever answered this donald trump was running for office yeah obviously right a third campaign i've been in trump world since twenty sixteen i met my husband to donald trump my brother and i have the life that we have because of that first campaign i have spent a lot of time with donald trump and his family when i debate and i talk to people about donald trump it's not political i will never have a political debate unless i'm being paid to do it i don't care i don't wanna to debate i believe her each other own ideas when i'm defending donald trump or his family it's because i know them personally and they've been good to me so i'm at the point this is early twenty twenty four donald trump is in you know full swing the last year of the campaign donald trump is fighting against i mean indictment and attacks and everything under the sun i'm thinking to myself this isn't fair like i know this guy did not do what they're saying he did i know they're throwing everything at him this is the least american thing i've ever seen if i have a chance to get involved maybe i should at that point the chair of their republican party is voted out they vote a new leadership michael wat comes in as the chairman lara trump comes in as a c chair the family of donald trump the president former president at that point i'm thinking maybe future president asks because if i'd like to be the spokesperson of the republican party and i'm thinking to myself a i have a you know responsibility here i'm the daughter of two immigrants who came to the country with no money at all and i could be you know the face of one of two major political parties in this country that is a huge deal and b i know what's going on isn't right i love this country more than anything in the world i have no loyalty the republican party democrat nothing but i love this country i believe he's the best person for this country i have a chance to do something like why would i not you know do it i had a lot of you know fear a lot of people went after me and my family the last you know ten years but it's it's it's just such an honor to be a part of it at that level and to know that this is the craziest election at least in my lifetime but probably in life people's life lifetime craziest of the life and yeah and i get times the closest you know the real front seat to all of it it was a privilege and an honor and it was really hard at times but obviously zero regrets but yeah it's a lot but hey it worked nets sweet is a success story partner now what does the future hold for business if you ask nine experts are gonna get ten answers the bull market bear market 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all you need so obviously again very crazy election what do you think happens in four years i i have no idea i'm i'm so scared actually of what happens because i want like you said i want things to calm down yeah and i don't know if they'll calm down because donald trump's name isn't on the ballot or if we have just set ourselves up for the next thirty years of anger no matter who's on the ballot because we're supposed to hate each other i really don't know well part of it part of the anger comes from his personality so somebody with less of a personality may not incite as much anger but they also probably you know again this is me defending him and his personality i spent a lot of time with him a lot of things that he says that people think he said it's actually not at all what he said oh no i know really context all yeah i think actually he has a great personality and there's more good i'm sure i mean he's very tough and he says a lot of things and i get it there's a lot of things he says that if report correctly people would actually like him more because he's so down to earth and he's so funny and he's actually surprisingly normal so i don't know if it's the personality that's the problem or if it's just the way that we report nowadays where we don't report it fairly anymore we report based on the message we wanna put out there and so no matter who the next candidate is if we don't like them we will twist their words and make you hate them no matter who they are and what they actually say well yeah so i obviously that happens on on both sides but i think that i see more twisting of facts with liberal media yeah i i see it like all the time and it it's actually it is very concerning how do people listen people are busy and people don't have time course to spend the energy to research every single bit of i always say if i was not as close as i was maybe i would hate donald trump if i was just reading headlines a hundred but i don't blame anyone who feeling the way that they feel because they all have children and jobs and know a mortgage and things to care about they only get to read the headlines sometimes you don't get to research every i made and see what he actually said or didn't say what responsibility do you think falls on political leaders to heal the country and to sort of bridge this huge gap you know don't have a lot of faith in any political leaders i think it falls on us they're gonna come and go yeah a lot of them are gonna be in there for a really really really long time i mean if you look at some of these politicians i advocate really hard for term limits and there's a reason i mean they've been in there for ten twenty thirty forty years i don't think it falls on them because they genuinely don't care like i would love to say politicians should bring us together and i'm angry at so many politicians who decided in twenty sixteen to you know participate in tearing us apart but they don't care like the fact is it doesn't affect their lives of anything it helps them to fund raise if we're angry so i the responsibility falls on them i think it falls on all of us who love this country and want the best for a future children and grandchildren to be able to play with those who's whose parents might disagree with how you voted because it doesn't matter what in your mind does it mean to be american outside of like legal definition it it's weird because again i have this mentality because my parents are immigrants so i always say i have the privilege of being the daughter of two immigrants i think about things very differently but knowing how my parents were raised knowing that you know my mom was beaten in school for being a jew my dad said goodbye to his father ever seeing him again finding out later on after his father died and the soviet union collapsed but there was a kgb file on his family that the kgb was tracking his father and that's why he never got to see him like to me that what it means to the american is that my parents had to live a very different life that i had to live but being american i mean we say freedom right like what is freedom i mean that's really what it means to be in american and a lot of people everywhere around the world have to live their life a certain way and no they don't have to legally live at a certain way even but they all live a certain way because it's not a part of their blood and their culture and their personalities to try to be different it's kind of a part of ours you know that you can do whatever you want and you can fail at everything in the world but we encourage you to try that's a marriage which i i love and i guess then the follow question is we give so much leeway to try new things to think differently like that is freedom right how with that much leeway and and freedom do you see younger generations having this rise of like anti american sentiment like the i don't understand how just the ability to be anti american like you understand how privileged you are to be able to go through life and to even think those thoughts and vocal those thoughts because if you go to any other country and anywhere anywhere anywhere almost anywhere you would not be alive for longer or ever heard of again so i'm so curious how freedom leads to anti american sentiment which you see in colleges and i mean a it's almost a beautiful thing as much as like hate to see it how incredible that we live in a country where you can burn that american flag and i was gonna do anything to you like how amazing that these kids can spout whatever nonsense they want and say how horrible this country is and they actually get applauded because we support speech even if we hate it even if it makes us physically sick we will defend your right to say whatever you want so a part of me even when i see it i'm actually happy because my parents weren't allowed to criticize anyone i'm back rush definitely not no so as much as i disagree a still not people fought and die so that you can say whatever you want and it's beautiful that we let in twenty twenty five we continued the american way and you can still do that because that's that's what i fight for every day it's very easy to fight for people able to speak who you agree with so hey i think it's great at the same time it's concerning very concerning if you look at the numbers people get less patriotic with every generation and young people don't know what they have and i think if people put their phones down and professors started you know teaching a little more and maybe sup being activists and started being professors again people opened a history book maybe maybe even look around of what's going on in the world right now and they'd feel a lot better but you know it's a combination of being super grateful that i live in the country where you can criticize it as much as you want and be being concerned that every generation loves america a little bit less and people are to this day fighting and dying so that we can appreciate what we have and many people don't understand that i mean what does that what does that lead to in in ten fifteen years from now i did knock out with like again like even if yeah just to give context even if colleges or universities how we call them in canada were a little bit more liberal which they were i think i think college universities are always skew a little bit more liberal it was liberal in terms of like criminal justice reform or maybe immigration is a little bit easier but it was all under the context of this country's great and we're gonna try and improve the the we're gonna try improve the country and we're gonna try and make it easier people to win in this country not this country's is shitty it was never replacing the country is like how do we under the under the frameworks that exist make it make life better this new anti american whatever anti country really ideal is is very scary and i've never seen a generation grow up hating the country that they're born into it's also like i'm watching the definition of liberal ism change because liberal at one point was a celebration of diversity of thought and most liberals would defend people i disagreed with them because they wanted them to have that polar opposite opinion they wanted the diversity liberal nowadays doesn't mean that anymore that's not what we see so i think the problem is not that the college is lean left the problem is that they've changed the definition of what liberal actually represents they've made themselves into activists believing that liberal is what they think is you know being a supporter or something on the left and they should fight to the death for that the reality is that's not liberal it's embracing the fact that people around you disagree with you and being in a college or university is a time when you're supposed to have those debates and those conversations and those different thoughts and i think we should just go back to that and that might end up with people disagreeing with america that's okay but that's not what they're doing right now they're not thinking it through and having those debate they're just teaching people that america is bad and that's the problem if you let people think and you let people debate it's still gonna end up at a very different conclusion you obviously have been advocate for israel far before october seventh so what happened what happened to the world in october seventh when we stopped seeing this is gonna be a leading question and obviously you know my opinion and feelings on this but when we stop seeing terrorists as terrorists like this again i feel like the way that i question what's happening in the world right now it's as if i don't know it's as if like the reality that i lived in no longer exists it's like black white like yeah and dropped me in some alternate reality yeah where terrorists are no longer terrorists so they're celebrated and they're celebrated yeah and they're not only celebrated their flags are celebrated in the us and the us flags are burnt and israeli flags are burnt and a terrorist flags are like you know paraded down streets and nobody right by like the twin towers right that's the craziest is when you see the flags yeah of terrorist groups like marching down where wind towers were and i don't understand what you i guess i guess i was just surprised that there was such a dramatic shift that happened in sentiment that i was not aware of because even when so my dad worked for for cease which is canadian security intelligence services and he for heavily with like shin bet and also intelligence organizations in the us and canada us it was always like israel is the bastion of democracy and intelligence as well in the middle east and it was always like they're are the ones that have sort of they're are the what what's the what's the phrase it's like you're the the first i guess first line of defense against they're fighting our enemies anything yes and for some reason all of that changed and i don't know when it happened but i realized it happened on october seventh when people were like oh you know i don't know if it really happened well yeah i think they had it calming you know like excuse me yeah what yeah people asked me like how did october seventh hit you and it's as awful as that day was and i remember sitting on the floor for like ten hours straight watching the footage and sobbing what happened after actually hurt more because i thought i'd wake up to the entire world defending israel end of like post nine eleven right i thought the world was going to say released i mean i think at the point october seventh october eighth we didn't actually know how many people were murdered yet we didn't know how many people were taken hostage yet it was very confusing but i thought i'd wake up that day and have the entire world screaming for these people to you know come home i know we knew some people were taking hostage i thought we would you know be screaming about what what just happened in the middle east i didn't think i'd lip through that in my lifetime you know i run a holocaust museum a digital holocaust museum and i'm sorting through materials and images from the holocaust the weekly i never thought i'd lip through a time when the imagery i was seeing actually reminded me so much of what i unfortunately have to sort through from you know eighty years ago but that's what it was and then i woke up to a bunch of people celebrating what happened saying israel deserved it and ripping down you know posters of nine month old babies being held hostage as if it was propaganda or they deserved it or whatever else god for forbid people were saying if you thought about what shifted in the world that led to the change of sentiment i mean i think it was the last few years or blur maybe it was after october seventh but remember a year or two ago maybe a year when osama laden letter went viral on tiktok and all the you know fifteen to nineteen year olds were saying yeah because osama bin laden had a point yeah i mean clearly the shift is greater than just to do with israel you know like has something to do with israel anti semitism is easy so we all bounce on attacking israel because why not scape coat the jews where used to it but it's a lot deeper than israel i mean we're celebrating terrorists and they celebrate the tariffs if they did it here too like how do how do we fall so far where a night whatever at eighteen nineteen old on tiktok thinks said osama have been laden point had to point yeah like actually like what the fuck is wrong with chris here yeah you can totally chris i i this is fucking insane and i just don't understand how like because who who were the parents who were the influences on those nineteen year that part i think has been good because a lot of parents talking to i mean i talked to so many students and parents in october seventh so many parents had no idea what was going on these campuses and they were you know paying hundreds of thousands of dollars for this education and then seeing their kid camped out an attempt with the flag out you know camped down tent outside the canvas with a hamas flag you know displayed on their face and they're wondering what the hell happened to my kid my jewish kid very often too i think that's the good thing as people are like wait we can't put all this faith in our institutions maybe the department of education should not be educating my kid and maybe i should be educating my kid and i think a lot of people thank god woke up because of that had no idea that their kids are being sent away to these schools coming back four years later and thinking of osama bin laden had a point so that's been good people have actually woke when did the when did the curriculum shift is it's a while ago it's it's been i mean i don't even feel like i'm like i'm thirty four yeah i don't like while i as a university okay what like fourteen thirteen whatever twelve years ago i don't like this was not something so that was telling believed by my generation this is more to do with israel but i went to get my masters twenty twenty two yeah so i graduated in may a few months before october seventh before i went and i went to up penn again great school large jewish community so why i wanna to go to penn when i got into penn they had a an orientation for students before they you know accepted their like except the i guess they said i said his letter i have to you know accept the offer or not before you accept the author the offer they had this orientation there's was a jewish girl there who was completing her master's in the same program and i asked her what does it like to be a jew on canvas because i was curious i had heard stories i had been in school in a while she said to me i'll never forget the kids in this class would rather find out that you were at the january sixth capital right and that you're a zion and i was like okay so this is things are things are different and again zion just means you think israel has the right to exist course that's all that means you guys must been used for many other them of so that's when i realized things had shifted but i nothing could have prepared me for october eighth and for waking up and being told that jews deserved it these kids deserved it it's propaganda knowing that you know the footage was blasted across every social we network and people still say it's fake nothing could have prepared me for october eighth or the seventeen months since you know i've had a couple conversations with with with friends about this and they've kind of like overs simplified why there's so much antisemitism and i'm gonna say this but i don't agree with like anti zion whatever which is i think synonymous but people will say that it's not i think that just trying to yeah it's a fun easy out to say i hate the juice but a lot of the the thought was for some reason like hamas and pro pro palestine groups were really good at social media yeah post october seventh and pro israel groups were not to the same degree and that was something that they leaned into and exploited so much that you saw propaganda yeah everywhere and do you i'm i'm just curious because obviously you are in social media and i'm wondering how big of an impact you think that actually made on the world i hate being this person because it becomes a very different conversation and we could talk about this for wars but the fact is social media has allowed our enemies to infiltrate this country in the easiest way possible by hitting the next generation right no one knows what's going on no one knows what fourteen year olds are doing on their phones no one can stop them from being on their phones or being on these apps and anyone anyone in the world can feed them whatever material that they want that has been the largest problem and that's what has taken over i have problem with politicians i have a problem with professors i have a lot of problems with a lot of people but the fact is when anyone in russia and anyone in china in the middle east can access your thirteen year old and tell them how to feel on how to think about things like terrorism and change their mind and educate them in a way you don't know what's happening because you're tuned out because your child is thirteen doesn't wanna listen to you that's when you have a real problem i wanna understand because you still i didn't realize you stepped down as spokesperson yes i do wanna understand what your career looks like going forward but also i'm gonna ask you like personal questions about how you manage stress because i don't think i like listen you said this this interview you said oh this is a a dark interview yeah because i have conversations with like entrepreneurs and and they managed stress in a very different arena right they managed stress and business building yeah the real world or whatever politics not the real world i don't know whatever but i don't think that many people understand the level of stress that you deal with only because of the position that you chose to put yourself in which a massive oh slightly yeah so where do you go from here because you've you know you stepped out of the spokesperson position do you want to stay in politics i'm assuming no i don't wanna stay in politics no it's weird because i don't see it as politics like i never saw myself even as republican i was just a spokesperson for this movement and this candidate who i thought in the selection was the best most obvious choice for this country i don't see it as political but i work for a different candidate absolutely not a i'm done i can't take anymore and b i've grown very close to him into his family and i it's personal for me now and there's a reason that i fought so hard for them and believe as hard as i did that he was the best choice at the same time he's in for four years that's a lot of time to consider a job in the administration so you never know pretty likely i you do for there yeah i mean you've put on like you've you've put your own ambitions aside to a degree yeah i mean i put my sanity aside i'd to say it's it's not fair to say that what i done we do this in another four years but oh my god we should make the tradition like every four years yet in four years will be sitting with our kids and what we're doing this not willing exactly it's it's it's not fair for me to say i've put ambition aside because a lot of people going to politics solely because they're ambitious and i'm not going to pretend that i don't have an amazing platform and following and career are you know opportunities now because i you know i did it that's kind of part of why i did i believed in what i believed in but i'm not going to lie and say i didn't also bring the immense success it wouldn't have had lost but it did bring me immense success so i don't wanna pretend that that wasn't a part of it but no i don't think i'm going to stay in politics with for the rest of my life like a lot of people do i will advocate you know in media like i do probably forever in one way or another because it's an amazing platform and i'm so lucky to get to do it and i remember but what do he want like what do you want to speak on i get it like i see you on radio this won't me on a radio you know what i mean i see i see you every time you go on like kg m one hundred fm whatever in new york or whatever the channel i like to these channels that i'd never listened to like the terrestrial radio am stations that i don't think anybody under forty listens to anymore but whatever you're on these stations so i'm on all the stations you're on all that you do a lot of media yeah no but what do you want what are you trying to advocate going forward i mean your guy is in office for four years obviously you will always advocate for israel but what is your passion now outside of politics in israel i i don't know i i feel like when i'm advocating and if i'm on television and i'm talking about something very often it's you know policy related and more likely than not it's pro america pro israel it's almost like surface level stuff we can debate policies all we want i'm happy to do it but until we get to the point of admitting for example america good terrorist bad there's no point in debating policies so a lot of it is actually very surface lever surface level basic stuff because of the low point that we're in society but yeah i mean i'm in media i'm on radio or television every day what frustrate you most about america right now i'm not frustrated like i'm not frustrated by america i think america's is killing it i really do compared to the rest of the world especially i'm frustrated by people who saying that they know who somebody is because of how they voted it's just like it's a very awkward place to be because not a lot of people know more people in this administration or in like donald trump circle in republican politics and i for example and i know all of them and i like some i don't like others but i don't have these feelings about any of them because of their politics like i to who they are as people yeah and so for me i just again it's easy for me to say that because i'm as close as i am but no one really is their politics like we're all so much deeper and i've had better friendships and better relationships and better conversations these last two years with people who disagree with me politically than i have with those who don't there's a lot of people who people assume i should be friends with because we vote the same way who i can't stand and it's just like a very strange place to be in where i have so much hatred for a lot of people who vote the same way as me just because i've met them over the years and that's and they're just asshole my circle is and they're just assholes yeah it doesn't matter how they vote and then i love a lot of people who dislike a lot of policies that i support or like donald trump and they still know that i'm good person i saw know that they're are good people and they assume because i support them donald trump must be good too they just don't like his policies and it's so weird meant that is like a foreign concept to people in america where it's so easy to understand that because you can turn left and talk to one neighbor who vote to trump turn right and talk the other neighbor who voted for kamala harris and realize at the end of the day your kids have a lot in common you both want safety and security for your family you want know the pay off your mortgage you want the same hobbies yeah you wanna adopt pets and you wanna raise happy kids and you wanna celebrate july for together and let's it like if nothing else really matters especially when you forget the core stuff and it's just it's a really sad awkward place to be i don't wanna scream at people like this doesn't matter and you're listening to people that are doing what they're doing and saying what they're doing because it makes them money to anger you not because they actually believe in what they're saying or because they many people realize this somehow to you and and you know you can discuss whatever you feel comfortable discussing and and i know that you're aware of like where money flows much more than i am but i think that it's important first of all that that whole idea is very important for people to understand people are not their policies peep your there twenty sixteen boat like it doesn't matter are you circling on the people that are the pun debts that are on fox you know msnbc youtube pick a political podcast whatever think about incentives like they're incentivized of course with massive amounts of money right and they need you to tune in that night like they need you to turn on your tv and watch when we can all agree that it's a lot healthier for you to turn off the tv and take a walk or adopt a pet or do volunteer work or take out a hobby but instead you're turning on the tv and that's why they have to keep screaming so you keep turning on the tv i just wanna take a second and thank cornbread bread ham for supporting today's episode now cornbread ham cbd gum have been this really nice addition to my wellness toolkit i don't use them every day just when i wanna unwind after those extra busy weeks but they're perfect for those moments when you wanna take the edge off and just find your balance really just shut off from work and what makes them special is how cornbread bread hemp props them they only use a flower of usda organic hand plants that's the best part for the purest most potent experience no fillers no artificial fluff just clean full spectrum goodness in delicious watermelon berry and peach flavor i keep them in my nights stand for those moments when i just need a little extra help relaxing and i love how transparent they are too every batch is third party lab tested so you 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your podcasts what do you think the most surprising thing that people would learn that you feel comfortable telling them about their favorite political comment i don't know but i'd say a lot of the ones that you think are really really decent people even if you disagree or agree with policy aside the ones you think are like decent good people are real sc bags and some of the ones that you cannot stand you'd actually a really good time getting coffee with like you really really wouldn't and you'd hate yourself for because america now believes you have to but you really would have a good time with some of them you know you mentioned that trump was sort of not politically but just like in terms of his work ethic who is the person like very inspiring especially when you started up what was the most important lesson that you've learned from him over working with him for years now i mean everyone talks about this and people always say that like his legacy will be this policy or that policy and you know a lot of it is great especially if you you know are on that same side but again politics aside donald trump according to a lot of people was supposed to die in jail like everything was thrown at him this year in twenty sixteen he wasn't supposed to get near you know hillary clinton who was supposed to lose the primary at two percent where he started and call it a day everybody laughed at him democrats republicans pun on tv fellow politicians world leaders every single person laughed at that man that was twenty sixteen twenty twenty four he was supposed to end up in i mean people saw he was going to die in jail and now he's president of the united states again again get it politics aside if you hate him on the policy side try and put it aside for two seconds the man had a saying and he said it long before he ran in twenty sixteen but like now it you know brings a lot deeper you can never ever ever give up and like i have seen that man go through hell and him back i've seen his family go through hell back i've seen my own family go through hell and back for him and like anytime faced with any obstacle at all i can remind myself that this guy became president when the whole world was laughing at him and you can do absolutely anything you wanna do if you believe in yourself yeah that's powerful i mean it kinda puts personal problems in perspective when a day's is not going right and you realize the guy was shot at like a whole the the most powerful government in the world was trying to put him in jail yeah and and even if you believe he deserve to be in jail which of course i don't but imagine going through that and waking up every day and still fighting and trying to become president you know i mean the the like i mean a fraction of what he goes through would break most people yeah it broke me quite a bit and i would do nothing compared to him you can answer this question in what in two ways you can answer it through just life in general or through your time with trump what was the darkest moment that you've gone through in your life and how did you pull yourself out of it you mean like trump world or just in general up to you it's open ended i mean in general obviously in the campaign like there's been dark moments january sixth was a dark moment losing the election was a dark moment your boss getting you know shot in the head not knowing if he was alive or not it's a dark moment the fbi going after my family it's a pretty dark moment it's pretty dark few years a lot of people ask like why i didn't walk away from the campaign knowing the investigations would have stopped against my own family for example was that implied or was that explicitly set yeah they double whole point was to really scare people out of walking away from donald trump because if he lost his core staff or his staff went bankrupt for example because get to pay these legal fees then they eventually walk away from him and he had he'd have nothing left that was the goal again i don't wanna get into it too far because i know people feel about it and as they disagree they're gonna stop listening right now they disagree disappear with donald trump and so i don't want that i want people to under that we're all human beings no the but the question was not about trump it was it was it was about listen i'm asking you yeah how you get through something like that right so i'm gonna say there were a lot of dark times on the campaign but i would say apart from the campaign i've had dark time to a human being i mean when i started in politics was again an accident i was to thrust on the world stage because donald trump tweeted about me randomly didn't expect it i know he was going to do it and when one of the most powerful people in the world i no he's present at that point the most powerful person in the world tweets your name out you're twenty three years old and you have a really bad anxiety proud them already and the entire world tells you deserve to be dead like you know i had developed a stomach ulcer that week which i still have to suffer through i couldn't get up for three weeks physically could not get up because i had bleeding stomach ulcer from the anxiety i caused myself i was terrified to go outside because you know every message you're getting is telling you that you deserve this horrible thing to happen or that horrible thing to happen and again at that point especially i was basically irrelevant it's just i had never gotten that much hate so it feels like the whole world knows who you are and is talking about you my a lot of family members turned on me because they believed a lot of what they read in the media which now they know isn't true but our relationship is fractured forever again i'm stuck with that stomach that i have to deal with now nearly seven years later that i'm still trying to deal with a lot of anxiety i grew up pretty quickly unfortunately because i i have no doubt yeah i like being a child but that i went out the window he's the wrong business for that you know again it goes back to donald trump people always say you have to believe in and yourself that's what they tell little kids and i always thought it was a cliche like why do you know believe in yourself what does that mean but the the fact is truly no one is going to believe in you if you don't believe in yourself and it sounds like such a cliche and everyone says it but if you don't like who you are it doesn't matter if anyone likes you ever because you won't be able to rest your head at night no one's ever gonna believe in you and any success that you like that you get you will never realize it came from you and you will live a really really dark life so learning in the hardest moment where everyone was telling me how horrible i was that hey it wasn't true and be that i to convince myself that nothing mattered that people said about me what matters will but i thought about myself that was really really really hard but really really important and i don't think it's clicked yet to this day if someone says something i almost want to message them and improve them wrong because their opinion you know if it's the right topic will hit me but the fact is that's why i supported donald trump for so long because he taught me what it means and how powerful it is to believe in yourself and apart from the policy or anything else that is the greatest gift you can give anyone is encouraging them to like who they are as is people and to believe that they can do whatever their heart desires you would if everyone around them is trying to stop them i would say that you again operate one of the most like high stress environment that most people could ever find themselves in so what part of yourself and this can be a less for somebody that is even been gonna experience like a fraction of the stress that you've experienced what part of yourself did you have to give up like what did you have to give up that wasn't serving you when you put yourself into a job a career a business that would stress you out as much as this to mean a i'm gonna be curious what i say to you in four years because i think i'm still growing and learning and trying to become a better functioning person like my husband won't i mean we'll tell you and he bullies me all the time so you know how it feels about me but he will tell you that i still let my anxiety get the best of me on the overthinking and everything else at the same time and i tell everyone this you have to be busy you end up having more time to grow and learn and think and accomplish things when you're busy when you're you have free time it's not the same but when you're busy it helps you because you can almost see how great you can be when you are forced to be under all like all the pressure in the world so i'd say i have learned to like myself more when i have try to bite off as much as humanly possible and accomplish all of it because i realized that when i actually put the negative thoughts aside i am invincible and i think we all are but when you have too much time you can sit there and come up with all the bad things about yourself that you want because that's what society encourages us to do that's a whole other conversation competition but the fact is if you really really put yourself out there and you try to accomplish everything that you can even if you fail you will start to like yourself because you see how capable you truly are and i think that's been the best part of all of this is realizing that things have been so busy sometimes i've actually had to shut off my brain and just keep functioning i'm just keep doing and then it's like oh holy crap like i'm actually pretty good at this and i'm actually pretty cool and maybe my negative thoughts were what was holding me back did you ever have impostor syndrome when you jump into any of these roles that's the one thing i don't suffer from really i maybe i'm like people are describing it to me wrong i had the opposite of impostor syndrome i'm more like why never nervous when you i mean so candidly i also feel the same way sometimes i just feel like i jump into stuff and i'm not too stressed because i feel like if somebody else can do what i can do it too i mean you told the story about sending that kid up to to his to trump's office and saying hey like hi army me it doesn't necessarily sound like somebody that has massive amounts of impostor syndrome but i am trying to pull out like a little bit of a lesson for people so that they can emulate that amount of courage and i it's that doesn't come natural courage is different from confidence i've always last confidence i've never lacked courage explain i've never heard that before it's we're getting deep but don't know where that came from i very often will do my ten thousand tv interview and like have anxiety knowing for a fact that i'm fine and can do it and i've never messed up in a great way on television and i can still you but i still get anxiety because i'm a perfection and i lack the confidence to believe that if i you know just keep doing this i'm actually you know very good at what i do like i'm always overthinking my parents were very tough russian parents growing up and they always taught me someone out there working harder than you keep working hard and never believe that you're good at something so like i always that's tough advice but i like it yeah i mean someone's always better than you and you can always get better so i lack the confidence still to this day and everything i do even if i've done it a million times even if you think i'm great at it i am sweating and overthinking because i have to keep trying to make myself better but i've always said that you have to have the courage to keep doing it so i lack the confidence very often and i always wish that i could calm that part down and tell myself you're so good at what you're doing that's why you're here but i've never lacked the courage because life is so short and i've always wanted to i've always believed that if it worked out and i got there i'd i figured it out when i got there and if you don't try no one's gonna be the chance anyway and the same and i know too many people by the way that are really really stupidly confident but don't go for anything and that i don't understand i lack the confidence but i will shoot for the stars and everything i try to do you know i think that that's i i feel the same way i think that i've always wondered what gives somebody like that that ability to just take action i i don't know it's such a it's such a hack and even if you don't feel like if you are listening to this and you don't feel like you have that ability i think that i thought of this before parents definitely help but or hurt or or but yeah or hurt but i think that also like just keeping track of the times that you've won or succeeded as and like keeping a record of that really does give you the confidence to to go forward and take action against the next thing i i was a competitive failure skater i think that's where it comes too right you were not you so also i played a lot of like yeah sports help a lot sports growing up and that also made me hyper competitive but also doesn't have to be competitive like you and i like young sports you can use sports you can start at forty years old and you'll still get the same like a lot of sports figure skating for example you can start right now and have the same experience i did doing a triple jump you have to close your eyes count to three and just do it knowing there's a very good chance that you fall and knowing that you have zero confidence because you've never landed the jump before knowing when you're probably going to fall because that's you know how how gravity works where you have to close your i say one two three and take off and if you fall you have to get up and just do it again and that's that's why what keeps you up at you know three in the morning well keeps you up that people wouldn't know i don't know this doesn't cat as impostor syndrome you're probably like you can tell me what it's called just feeling like i'm not accomplished and no matter what i do that's a little bit of delusion but that's besides the point that that's probably what that's what my parents say but yeah i mean it's it's wanting the world to know that i'm remotely qualified and let none of this was luck and again it's also reading the negative messages that say you're here because you're pretty or you're here because you're this or here because of that that's unhelpful but i think everyone whether they have those messages in any platform or not very off i mean i know a lot of really accomplished people that will tell me i'm nothing so i it's not just me but yeah it's wanting to make my parents proud and wanting to look back and think that i did everything i could possibly do and you say that i'm young but in my brain it's my modeling agent or my figures skating coach is telling me that twenty nine is you know basically sixty and my best days are behind me and i know none of it is true but i'm scared to like get complacent and get too comfortable get too confident and stop reaching for the sars and ironically that's why you'll be successful probably i mean people people go to different sort of dark places right fuel their ambition i do think i think i go too dark like i do i don't encourage anyone to be as craziest as i am but i do think that the people that are the craziest and that never feel comfortable and that wanna keep shooting for the stars are the ones that end up succeeding you told me that yeah i know i'm i think it we were at dinner and you were like if you just keep going eventually it's going to work that's how that works but i believe it and i think that you have to lean into different reasons as to that there's different things that you have to use to be able to keep going and i mean i've i listened to a mister beast interview on on da ceo and he said like if i cared about my mental health i wouldn't be successful that's that's me i don't think that's i don't know that's how you i don't think that's the lesson but i think that there's a less intense version of that where you are outside your comfort zone and you're not living in this nice little bubble and that's why you're i just think it's like a little bit of what you said too making a list and reminding yourself every week of what you accomplish that week so that in six months when you're having one of those breakdowns but not being accomplished you can look back and say holy crap look what i did in six months you have to do that i'm just like i should probably start should probably start doing that like just fucking write out your residence i'm gonna start today please if you could go back and have a conversation with yourself when you first started working with trump what would you wanna tell yourself it's gonna get so cool like i thought i was gonna be a volunteer that i i i just i thought i'd volunteer and then you know i tell people about this cool experience and i'd walk away and i ended up you know hanging out with donald trump making a guy president multiple times to getting to the white house it's not a bad job yeah but again shoot for the stars because none of that happened to me i should not have been there that day i shouldn't have sent a stupid letter shouldn't have asked the volunteer to send it up you never know what god has in store if you think about sort of the this stress and anxiety that you deal with constantly because i know your personality too so i'm curious if you've event developed any useful coping mechanisms if somebody else could use for their own stress rings anxiety in in their life and i know you're laughing because you know that anything i say is a lie because i'm always stressed it's a lie i don't i'm not asking you a question like like telling you to go lie i think that you probably don't a hundred percent of the time deal with it well trust you know but i think that there's also some things that you've picked up that could be useful for somebody who's dealing with like high stress moments it's hard because again i'm really privileged on the personal life like i really i know a lot people that don't have the support system i have so it's almost unfair for me to tell people to lean into that if you have it lean it because there's gonna be days when you're like holy crap but anytime with my dad is the best thing i could possibly have done this week like that just made me feel so much better and when i'm ninety five of course i'll remember the times with donald trump but more than i'm gonna remember the time with my dad so i'd say if you have the personal life that i have that i only realize realizes as an adult how privileged i am to have leaned into it hard that's that's all that i mean at the end of the day till it matters is you know doing that i'd say genuinely what has helped me and it's important to advice too just in general to make people better people volunteering has helped me so much i started when i was sixteen because i was in a dark place and someone recommended it to me to go to a local soup kitchen and just like do something with my time because it was really in a dark place and i have not stopped since then and i i mean i volunteered in how many states and how many soup kitchens and shelters and you know so many organizations i have my masters and nonprofit work i have a nonprofit i just started but just volunteering because it's not about knowing that people are doing you know worse than you or whatever it is it's about how good it feels to help someone genuinely and that's when you realize that like maybe helping that person or helping twenty people thirty forty people that i helped serving super or whatever it is was actually a hell of a lot more meaningful than getting that degree or getting that award or whenever it is that is stressing you out it has been the best thing that has happened in my life the last ten fifteen years straight it's such a good feeling i've never had somebody tell me that answer so like and it's so easy you know you stress serving someone else and you realize that your problems maybe are not as your problems aren't as big and b like you have access to something that's actually so much more meaningful than what you saw was the most meaningful thing in your life five minutes ago it is a really really amazing thing and it is what has kept me grounded and sane for the last fifteen years if people wanna connect with you learn more about what you're working on all the websites socials all of that it should just be my name so it's a elizabeth f i think instagram x facebook yeah google my name try not to read the stories and you'll find me somewhere the last question i like to ask and we're gonna ask this question again in four years from now but out of all the different ideas or lessons that you've learned over your own life what is the most important one that you'd wanna pass on to your kids and why so i have it on my wall right now and i didn't realize how important it was to like wait you know into the future but when i was little i love to do my school work in my dad's office i just felt like you know an important person and then when he wasn't home i would be in his office doing my school work and he had a little card on his desk it was a ralph w emerson quote and it says do not go where the path may lead go instead where there's no path and leave a trail and i'd like read it to myself every everyday as a little kid when i was like you know day and not paying attention to my school work and as an adult i've remember thinking about the quote and like why it meant so much to me then it is so easy to do it you know your friend is doing or but this one tells you to do what's difficult and what special is doing something different and inspiring someone along the way my entire life has been people bullying me for doing the weird thing you know don't try to like leave your school and go to olympics don't be homeschool school don't volunteer for political campaign don't support donald trump god knows what else and part of it has motivated me because when people tell me i do something i do it which is not very smart but in general don't go where the path may lead to so much cooler and more special to go somewhere else and hopefully make other people feel like they can do the same as well

just hurt my whole life you're a bad kid you're a bad kid if the kids can't play with me and it caused me to turn to drugs and alcohol all the stuff you told me you wanna achieve you literally said i will not allow myself to be happy until i do these things once you get close to that you're gonna make a new list dan mart from prison walls to boardroom rooms dan mart story is one of raw resilience he turned a troubled youth into an empire building scaling and exiting multiple saas before becoming one of the most sought after coaches for high performing founders it doesn't matter how many zeros are involved if you assign yourself worth to this external thing you can't win dude being a millionaire is being the person that knows how to create a million dollars worth of value glad that i got my money when i got it because if i got it sooner i probably would've lost it the creation step i'm at thinking of the problem i wanna solve in the world and designing the company gets involved in the business and i refined the business as a product itself and that's where i play author of buy back your time dan teaches leaders how to grow their businesses without sacrificing their health family or sanity he doesn't just build systems he builds a lifestyle and his mission is clear help you win back your time and your life most people think they are their thoughts and they're not you are not your thoughts you didn't even choose your thoughts if people truly understand what i'm saying hardest relationship to build most important relationship to build you with you high with sun so you teach entrepreneurs about buying back their time usually that's in a business context but i wanna understand a personal revelation about times value what was that first personal revelation i think it has to do with my kids i think you know what what's funny is that i got two boys they're eleven months apart irish twins that's what's it's called there it was wild didn't know when you talked about moving and the the the pod and all this stuff like in a two year period my wife and i moved from san francisco to canada that's where i grew up built a home moved built then decide to spec her new dream home build that she started a company i started company she got pregnant again like you understand then in a two year window it's fine as i went to see my doctor because i had a pain on my like am my back a little bit yeah and he goes what's going on you stressed out i said no he goes leaves comes back gives me this little you know package of pills as so what's that and he shows me on he pulled up his ipad searches and he shows me and goes this is what it would looked like if you didn't come see me and it was shingles and he goes tell me what's going on in your life and i said nothing must just start a new company moving back to canada oh my wife renee pregnant and he's just laughing he goes dude out of the top three biggest stress on in life it's moving changing jobs or having kids and you're doing all three and i was like oh he goes yeah man this is your body is telling you to slow down so i say that because what my first child brought into my life was not a sense of productivity on time was a sense of joint joy in that time there's a there's a difference man you know what i mean i don't exactly what you mean but i'm curious how you let yourself get so to stress and anxiety and not balancing time properly because that happens a lot and usually it takes this major life wake up moment before you realize that you've been running without really being conscious of how fast you're running for such a period of time for you it was shingles and a kid that was sort of the wake up moment but how did it get to that point i think because of the way i grew up and how chaotic that was i actually thought i was winning when my body was saying chill out but you what mean exactly what you mean yeah dude i i was i was you know this is my that at that time it would have been my third tech company sold the first two multimillion millionaire beautiful new wife like like my dad loves her like he literally every time he meets her he literally lives her in the eyes almost like grass her face and says thank you don't give up on him if you guys don't say together we you're we're keeping you no i'm just i'm kidding he does say that it hurts my feelings a little bit but and i think there was just this sense of what's normal it's kind of the the whole like had you know boiling in a frog i was in it i didn't know was abnormal i thought i was winning because what i'd had experienced before was so crazy that this felt normal and i didn't have a way honestly and i hate i'm not a fan of this word but i didn't have a self care routine i didn't have a a decompression strategy i didn't i didn't even know how it could be like i didn't know there was a way to produce without that level of pressure so i think that all entrepreneurs have these hyper addictive personalities and they get just a bit right just a bit putting it lightly and they can get addicted to and i'm i do want you to tell this audience who who the people that don't know your origin story what happened because that tees up exactly what i'm talking about but this hyper addictive personality i think that most entrepreneurs are one bad habit away from falling into alcoholism and drugs because the same type of personality that goes all in or nothing on anything is what allows you or most people to be successful at building it's the same adaptation and it's very scary because most people think that well i'm addicted to something that society looks at as positive but obviously not always the case no you bring up a good point and and i'll come back to my story i remember somebody said to me once peter was his name i gotta remember his last name but anyways he said he goes the difference between you mister productive wealthy you know entrepreneur type a driver dan and the homeless person on the side of the street is paper thin the difference said the only difference is you have figured out a positive adaptation to the response of trauma and that person hasn't and his name's chrome peter cro he's i think they called like the brain architect he just it's fascinating because he says this to me and then he didn't know my background he didn't know that as a teenager i struggled with addiction i ended up in juvenile attention twice i almost took my wife in high speed chase it took somebody you know when i was when i was weighing in in jail since an adult prison with a juvenile section it took a guard to pull me aside it's guy named brian to share with me what he saw in me like at this item adam sixteen seventeen and i honestly don't even feel like i deserve to breathe the air and breathe like self worth what is not even a work i didn't even have i literally thought i'll probably always get in trouble this is my life i should just accept it and maybe i maybe i should move on so brian sis me down and just tells me i didn't belong there and that was the beginning of the shift that was that like because prior to that because of everything i went through i just thought that's who i was i thought i was a bad kid like literally i just heard my whole life you're a bad kid you're a bad kid i mean neighbors can't play with like the kids can't play with me i gotta go hide in the woods they gotta pretend they're going to their neighbors like just my whole life is is was that was the belief and it caused me to turn to drugs and alcohol so the addiction was there luckily brian spoke belief and help me he planted to seed like it was the beginning of a journey it took me another probably decade to get successful but but also how do you define success and then the thing is is that success was built off of dark energy of not enough ness that was present so then it was like that's hard like that's that's the thing you can achieve but to what cost like my body was telling me you're stressed out and i'm like life is great so it's like why like and again it's it's it's a it's a response to the meaning i was giving it at the time and i think that's an interesting thought for people to to question how why are you like why are you at why are you acting like this you know like i remember one time this crazy story my friend you know he he's watching my content and he calls me up and he goes dude you said something that cracks me open i said what's that he goes he said for the last five years i've been struggling my business and what happened was is five years ago and he had young young kids like newborns maybe two year old and a one year older six month old he goes my business went through a dark time and i didn't have i didn't know what to do but i knew i had to work and you said something they said all the stuff that you want to achieve your nobody's asking you for this because what he did at that time five years prior is he asked his wife for permission he said i'm gonna i gotta go deal with this problem at work and i don't know how long it's gonna take me but what's gonna require me to be gone before the kids wake out and back after they go to bed and he shares with me for three years he didn't see his kids for three years he told himself this is what i gotta do and it kinda like there's a wild thing to me to hear but at the same time i totally understood what he didn't know any better and what i what he heard me say that cracked him open was when i explained to him when my i was in a relationship she left me and i'm sitting there trying to explain to her why i'm the way i am to create the future that i'm trying to create for us and she looks at me and she says i didn't ask you for any of this and he realized his wife and his kids never asked them for any of it how do we fall into these flywheel of success and i'm not thinking internally like for me and this is a thought while you think about that i'll i'll just sort of tell you how i feel about this so i'm i'm super cognizant of this is why i'm super aware of it because i have the luxury of interviewing super high performing people and you see them come out on the other side of success and it's not always what you aspire for you peep tool with hundred million five hundred million true billionaires and the you know four x wives and no relationship with their kids not a hard and fast rule obviously but it happens so i'm nowhere close to that and one day you know if the podcast goes as well but in the meantime does well i do well financially but there's a season in my life that i'm committing to right now where i'm putting in an excess amount of work for certain returns that i wanna have but i do know and you asked me for before we filmed and i do i have kids yet and i don't and i'm so aware of the fact that when i do have kids i don't wanna be operating and running at the pace that i'm running at right now but i'm aware of it so when we have kids i have to i have to be very specific about how much energy and effort i put towards certain things i don't think that many people have the luxury of seeing so many success how society would define a successful individual on the other side of a big financial win seeing them broken internally with the relationship spiritually mentally physically whatever so so i don't know how to teach this over to somebody else outside of just sort of like trying to repeat it again and again and again but if you have ideas i think that'd be very helpful so how do you not fall into this trap of putting more of yourself and more of yourself and more of yourself and having no end to that season it's awesome it's an awesome question and it's and it's one of those champagne problems right like everybody's like i'll take it yeah yeah sign me up billion dollars let's see what happens you know put me on the other side the truth is when i work with people i don't do a lot of private coaching but when i do nine figure guys very successful people the first meeting and i know what i'm doing i'm pulling them into my world i'm getting them excited about the future i'm trying to like so we get really clear i have a very specific vision process and and they walk away with a list and a vision the next call it's my favorite call because i then introduce them to this concept where they just created a list of rules that need to be true for them to feel enough that's all those things are all the stuff you told me you wanna achieve you literally said i will not allow myself to be happy feel fulfilled feel enough whatever word insert here whatever thing you're trying to fill until i do these things which we both know once you get close to that and you hire the next coach you're gonna make a new list i always go back to like tony robbins he has he tells this story i think at his business mastery program of a billionaire russian billionaire worth thirty seven billion dollars k envy of everybody in the country well known well liked well respected and public company and something happens and as stock goes down to twenty seven billion what does he do lays down on a train track and gets run over it's a real story real story search it google billionaire russian billionaire killed by a train why because it's it doesn't matter how many zeros are involved if you assign self worth to this external thing you'll you can't win dude like ever ever yeah it's the craziest thing and i get it because i went through it i felt it and i play with it even but again i can now i just have the privilege of awareness i see myself like you say how do i i know you you know you're what like that's the cool part about you you know so that's the here's what i let everybody know especially if you're you're a high achieve and you're listening to this there's probably a part of you that knows what your thing is you have an edge you have a you have an approach you're different everybody knows it you know it there's something about the way you look at the world that makes you you that you're if you're succeeding and the fear is that if you lose that that your edge goes away my invitation for you to consider because this is what's true with the people i work with you think the reason you're successful is because of that edge i'm telling you're sec successful in spite of that edge and if you actually work through it you have ten times more available to you but that's a scary prop you know what i'm saying scary oh yeah dude you're even i see you you're you're going but but but no this i got this because of that yeah and i actually think it's in spite of that what i've discovered again tactics how do you manage that idea so an example maybe you are great at selling and you jump on calls all the time and that's how you build your business so how do you remove that out of your formula yeah i mean most people's edge they'll call it selling they'll call it their their copy skills they'll call it their their leadership i'm the ceo i'm the vision maker they'll call it their their heart their kindness and whatever it is right their direct here's here's what i would encourage people to consider who you are today is not who you need to become to achieve what you want because if you were you'd have it period full stop you don't if people i i hope people get my life isn't a byproduct of a decision i made today my life is a byproduct of a decision i made six months ago a year ago four years ago the reason i made those decision is because an identity that i believed i could become and i knew i needed to become that version of me to bring those things into my life because if you're were actually given that you know this man it's said jim jim ron talk about this back in day said you should hope you don't be given a million dollars because if you're not a millionaire yet you'll lose it all people think having a million bucks makes you a millionaire my definition of a millionaire is not a person has a million dollars in bank count because any one of the people listen right now i can why you the money like i've been thinking about doing this because i think it'd be a great the deal obviously i you don't even have to do it because you look at lottery winners we just watched it happen with the pandemic yeah everybody got the money it ended up back in the same pockets period full stop so so that's that's the thing i want people to understand it's it's not the it's who you need to become to achieve and and and that's why i went for me i'd like have people get crystal clear on their vision and then make that silly list and i love this because here's the thing i teach them how to be crazy whole grateful enough at any moment right now from that place now we create that's the beautiful part from this place i'm not saying you know create because that a lot of people she's saying i should just hang on the beach and k combine and home i'm like no you were created to create your creators the human experience why you want a new new irr and you're inspired by people who have nice things and you don't live on the street you know you know what i mean like just accept it this is not a capitalism material thing this is just human experience but it's why we create and i wanna create from a place of abundance of pure creation a pure giving a pure enough a pure like and guess what those people that's your steve jobs that's your walt disney's that's your elon like what's driving he elon he don't need to do anything now he's just he's just living in this place of i just wanna build not from a place of not enough like there's not enough no like i almost i don't know what the numbers is and honestly i think it's different from for everybody because you have that thirty seven billion you know russian who killed himself lays down on the train track i think it's it's and and that's why it's so powerful the person who needs nothing is the most dangerous person in the world like you can't control literally the person who needs nothing from anybody is dangerous to everybody else competes against them in the same token if that person wakes up and they start building and creating because they don't need anything there's no emotional response to not initially achieving because to them there's no need to achieve again they're they're just like i'm in flow i'm in the process i'm creating this is this is bone this is crazy ass you know what i mean and that's where i just got to and it's my favorite thing to introduce people to what is the most important difference or distinction and how you build now outside of mindset what are the what is the thing that you did is it is it you build sop and that's how you structure your organization you bring more balance you focus on shutting off at a certain time like there's all these different ideas it's a great question i'm just scanning my brain trying to pattern match what i do before what i do now number one thing is i focus on building the organization as a product i don't get involved in the product so what happens is most people when they start a business that's the thing they sell they they honestly they do the thing they sell like they're they have a they help people get fit they're the trainer and then if you're lucky you know and i gotta plug my book because it is one that buy back your time is the process for getting out of the doing to the managing owning kind of face right if you're a trainer now of a sudden you own a gym and you have trainers the creation step i'm at is thinking of the problem i wanna solve in the world and then designing the company that attracts the talent that that gets involved in the business and i refine the business as a product itself and that's where i play when you talk to like people that have sold and exited their companies most of them when they're doing their next thing the first question they ask is who's gonna run this when richard branson decides to get into cruises right you got a virgin cruises his first question he didn't like go try he didn't start talking to ship makers and buying shit he said who's the numb this is larry i talked about this he said who's the number two at the number one company and he goes in hires the coo at carnival and ask them do you wanna be the ceo at virgin cruises he said wow yes and now all of a sudden he's got an organization he gets involved at the brand level right he shows up for the p stunt he's looking at it through that lens that's the biggest difference i always say when you start from zero you start bottom up if you're blessed to have success next time you do it you start top down and that is a hundred percent the difference and why is that beautiful it's a it's an easier energy it's not a grind it's not in the business it's not even on the business it's of the business it's like i'm designing the thing that everybody else plays and it's like i'm i'm like starting a new sport and i'm deciding how the sport works and i try this and all that didn't work the innings engines are too long or the bat i need to make like you know and literally oh you you attract you i mean i don't wanna sound cliche but you build the culture that attracts vision is a hundred percent vision yeah if you think about it two things have to be true you have to solve a big problem do you know why elon is so wealthy solves the biggest problem big do yeah the biggest problems stuff that's wild like i have in my office like because i i just it's so wild to me as i've been watching elon at zip two i'm a software guy so back in the zip two days to the the x his first company right yeah zip two sold that then he did x and then merge with paypal really and then over the years and i was in silicon valley so every once in a while you'd show up at a party or he'd show up at a dinner or whatever so he's around and then he does tesla and solar city and then the spacex and you just watch this person attack problems they're not even problems like humans didn't know they have a problem not being able to go be multi planetary he made up a problem because he's and and what happens is if you actually think about it is it his iq is it his work ethic could like think about what makes him is is his level of risk you know he's famous for saying i had a hundred and sixty million after i sold paypal i put a hundred here fifty you know what i mean most people wouldn't do that most people wouldn't look down at their personal net worth their cash position and say half here half there all you know what i mean like all in or stop no okay but guess what that's not it because risk so if you look at it the thing that makes him different is that he thinks bigger dude it's so if you think about this most people think their neighborhood they think they're street how big do i think compared to my neighborhood if you're successful a little bit successful you think your city are you're not thinking your street no you're not you're a city but even then that's limited super limited hopefully you get exposed to some mentor some people that say hey how about your your state yeah let's go nationwide elon doesn't even think the little blue dot that he lives on he goes galaxy that's wild that sweet is a success story partner now what does a future hold for business fiasco ask nine experts are gonna get ten answers bull market bear market rates will rise rates will fall honestly i just wish somebody would invent a crystal ball but until then over forty one thousand businesses have future proof their business with nets sweet by oracle the number one cloud erp bringing accounting financial management inventory in hr into one fluid dynamic platform with real time insights and forecasting you're peer into the future with actionable data and when you're closing the books in days not weeks you're spending less time looking backwards and more time on what's next if i had needed this product this is what i would use whether your company is earning millions or even hundreds of millions nets helps you respond to immediate challenges and sees your biggest opportunities and speaking of opportunity download the cfo guide to ai and machine learning the guide is free that's nets sweet dot com slash scott cla indeed is a success story partner now say you just realized your business needed to hire someone fast how can you find amazing candidate fast it's easy just use indeed when it comes to hiring indeed is all you need stop struggling to get your job posting seen on other job sites indeed sponsor jobs helps you stand out and hire fast and with sponsor jobs your post jumps to the top of the page for your relevant candidates so you can reach the people you want faster and it makes a huge difference according to indeed data sponsored jobs posted directly on indeed have forty five percent more applications than non sponsor jobs plus with indeed sponsor jobs there's no monthly subscription no long term contracts you only pay for results there's no need to wait any longer speed up your hiring right now with indeed and listeners of this show will get a seventy dollar sponsored job credit to get your jobs more visibility just go to indeed dot com slash right now and support our show by saying you heard about indeed on this podcast indeed dot com slash clarity terms and conditions apply if you're hiring indeed is all you need but you have to balance that influence what i mean by that is that influence is good to help you think bigger but in terms of even people that mentor you you need multiple different types of mentors as well so you need people that are just beyond you like a couple years people are even at the same level as you i think people even teaching for me is my favorite form of mentorship because when i teach something then i understand all the gaps in my knowledge so you need this like this whole array but i think that people more often than not lock that really big thinking so they can fill all the other gaps just proof by their container i always say you can tell somebody psychological context how they think about themselves based on their container what's the exercise you do to even understand if you want to play that vague because not everybody wants to play that they do they don't wanna admit it if you're a human and you have a heartbeat you know you're meant for more like i will fight i will die on that it's just true if you're hearing my voice right now and you're listening to this podcast you know you are here to do something way bigger than what you're doing right now now making that decision is scary because it's probably gonna need some really tough conversations with people you love in your life and and obviously who you are today is not who you're gonna have to become to achieve that thing and all that is scary changes scary i get that but i'm if if today was your last day like it was your last breath i guarantee most people most people ninety nine point seven percent population would have massive regrets for not starting or creating or doing that thing so it's like do they wanna play at that level my philosophy is this you were created to expand i mean it's just the fact that you're human create what you can accomplish that's actually not your i don't believe it is my choice i don't know what i can do i just know the expansion is available to me and there's a part me that wants to do it and i can do it and it can be effortless see that's a part the store you tell yourself that makes it cms sounds hard and it's gonna crazy that's the x factor right because most people think sure i can i can do whatever i want i think listen especially listeners of this podcast are very aspirational and they do have big dreams to compare to probably ninety nine percent of the population but the issue is well if i build something that is if i'm a nine figure entrepreneur built multiple companies if i build anything meaningful that means sacrifices and all the of all the other areas of my life right but i know and i wanna talk about eventually how you've built a beautiful relationship you have a great all of it with your kids somebody body you buy yeah yeah i've seen your health journey dude like so you have it all i don't have it all i just have a direction that i'm on that demonstrates that there's a different way and i'm gonna be the first one to say i'm still trying to figure it all out but i can just tell you year over year there's obviously expansion i mean right now like i'm playing at the billion plus level over the next three years it's all modeled out it's it's not it's inevitable it's like one of those things where when you design it and it's and it's not like why do you wanna be that like i don't need to and if it doesn't happen i will i will lose zero sleep at night i just got i just literally just got back from five days in the woods by myself no devices in a van with me and my thoughts and i thought i was gonna go crazy before i did i was like i don't wanna do that i don't know if you've ever done that scott whatever but that's wow think about it not talking to another human that do the they go into a cage this spot yeah it was black okay yeah yeah so like to me as an ex i love people i love talking obviously like i i was like i don't wanna do that by the third day i fell in love with nature and myself that was a cool thing i really really you know what i mean like i love myself i didn't know what that meant and then i experienced it and it occurred to me because i had so much on day four day i dude i was supposed to be home at nine i didn't get back till noon i was driving around just they call it you know windshield therapy it was just beautiful and what i discovered for me and i and i wanna to invite people to understand it's available to everybody is that when you realize like it's kinda so the whole space into i don't wanna get into like is time real but if you take every human off of earth trees and birds don't think in time it's a man made construct and if you believe that you're you're more than just your body which we are then as i'm driving around i'm just laughing at how much i make meaning of stuff that is an illusion of importance that's everybody though i know and it's so cool once you realize it because then from that place you can actually go create massively because in one sense it doesn't matter in the other sense it does and it does it's say it's kinda crazy man that's kinda where i got so that's why like when you say what's difference about the way i used to build versus now it's i truly look at the exercise of creation of the thing without any need so i think it was ram dos said involve not attached i think that's the best way for me to explain beautiful line involve not attached we create it works out cool it doesn't also cool the other parts of your life that are non business so how do you make sure that those don't fall off i mean i have a rhythm of existence that involves all that that's just way i think about it i'm a big fan of momentum and i think when you're in momentum you should say a momentum right most people don't realize it so i have my own jet so have a plane and every i i remember the first time i was like with my pilot and buddy's like hey you're flying here you should pick me up i'm like alright looks at my plane land it and the pile explained to me that it costs the same amount of money to land and take off in jet fuel then to just get there i was like whoa he goes yeah dude he goes all the effort is taking off like if you think about the amount of fuel to burn to get even elon talks about a save velocity yeah oh yeah he's like oh getting into whatever atmosphere easy he's like getting out in the outer space ten times harder a hundred times harder same thing with the plane so momentum for me is so precious than when i'm in it right here right now i'm i'm with you not about anything else don't care about anything else we're we're doing this inflow that i've just continued to ask myself what is it about my life that allows me to have a rhythm of existence that allows me to stay in this on the personal side it's the sweat every day it's the workout k so like my whole philosophy is exhausted body team the mine i don't work out for the aesthetics i don't look out for the the physical part of it it's a bonus i work out for the cognitive side i call it my ability to pull vocabulary dude if i don't work out i can see that i'm not able to to pull the words i need when i need them and guess what i am a communicator everything i dream about the creation is through the words if you think about how fascinating that is nothing is built without words being said and most people never ask themselves am i good at words do i talk too much do i have a good economy of words when i communicate is it felt am i clear you can feel days when you're off dude i mean i do the same spelling find the words you're like in a story and you're like you know the i know the person's name's peter cro couldn't so you just feel like these micro moments when you for example on the fitness side take that into existence and all sudden you put that like for me it's sweat every day it's not the if the day ends with da y it's a day i work out so i have a lot of these things so that there are rhythms that and look i don't need perfection either i'm is again involved not attached if i miss a day zero i don't beat myself up and like oh my god so stupid or board like but like date nights with my wife we you do off sites all of it we do quarterly off sites we do couple retreats every year we do a personal development event as a as a fam like as a couple we i do stuff with my kids right we call board meetings because it's like surfboard board wake surfboard board like it's their board means they're fun and it's it's essentially a yesterday day with one of my one on one so i've got max my wife's got noah the next weekend we swap and people like oh my god is it the only time you do one on one's of people no you ding dong that's not i said i said that it's there yesterday it's not every day my child gets to choose to go spend whatever they want an arcade like and again it's not even designed for that is designed so that the end it this is my favorite part of my board me with my kids the end of the the hang we go for a meal and it's at that meal that i ask all the questions and concerns hey when they were little i would literally ask them hey man i'm just curious saying your friend's dads ever do anything to make you feel uncomfortable no what do you mean by that i don't know and we ever touch you mh you know what i mean you have a good relationship you have that can with them since they were five six seven and a another eleven twelve so it's not abnormal it's not like i come out of the left field with it it's literally just this beautiful moment that i cherish man my son noah got me so good the last one two of them ago we were doing like i always ask hey i wanna be a better dad for you and i know you'll never tell me how to be better but i would love for you just give me something you know so say you're the best i'm like i'm not i can't be the best i like hey he gave me i forget forgot what it was then he want he's like i want you to play video games with us i don't play video games i'm like alright i'll learn how to play roadblocks whatever it is and then and then he says to me it's really cool he goes well what can i do he's eleven i love this i said well since you're asking you know sometimes you you're really c with mama my his mom and when i try to like just cuddle with you sit next you on the couch and with my book and stuff you kinda elbow me and you push you know what i he's like like a guy and i said i just i would just love for you to hang up with me and cuddle me like i'm i sounds he's like okay so for the next ninety days so we do it every three months he he did it it i watched him so cute i watch them but check this out the next one we're sitting down we're talking and i said can i tell you something noah and he goes what's that i said i noticed that you tried and i said i i really love i love that you did that and he starts crying and i'm like do why are you crying and he goes you're crying and what i'm just like dude i i i can't believe the relationship i have with this kid like you know what so beautiful like i hope someday you have i did too i know what you you would want as a person yeah and you hope i'm like oh my gosh i'm so glad i read that book or i did that thing or i went to that seminar it's so the there's a bunch of stuff i do to maintain that rhythm of existence and it's and it's a it's it's an iterative process at the end of the day the only thing that matters when you die are your relationships are there people around you that love you i think people lose sight of that dude i heard do you know who sal priscilla is andy priscilla andy andy okay so andy first form his brother sal is his i think he's the ceo now first form he was the president for a while or he was like the division of set like he came in and worked his way up and then he's anyways he runs the company essentially and he was speaking on an event we're both speaking at and i watched his talk because i never seen him speak he doesn't speak a lot and he was talking about relationships and he was talking about the value of it and and this is more in the context of people around you k family yes but even teams because he he refers to his direct reports the guys i mean there there are like probably eight hundred million a year business now i visited their facility their warehouse i mean it is the culture is palatable it is on another level if you're a business person study first form follow sal go to his they have the i i'm actually speaking at this the saint louis summit with ben neumann go learn because he said something he goes you know people always asked me about the the guys he calls them the young the young guys or whatever he is a name for them and he goes these are my guys we build together we win together we lose together these are the ones these are the guys i chose there's eight of them now they're seven left these are the ones i'm gonna build with they're people to work for him yep there is direct reports his lieutenant is his team k and they're like ten years younger than him and he goes somebody asked him but like how does he think about his team to culture like because it's just it's crazy the the stuff they'll do for him he says who do you think is gonna carry the casket he goes if something happens to me who's gonna carry the casket and when i thought of that i was like i know those people in my life i don't think i've ever told them how much they mean to me in that one sentence change my whole frame because i think most people in business and i and i'll be honest with if you have fifteen years ago i didn't think that way i didn't value things to that level i was way too performance focus now i'm like hey if i gotta be better so that i can support you guys to be around because of the character you have the the trust i have with you because i know not only would you carry the casket you're gonna take care of renee and my boys let's go this is bigger than this you are a an ultra high performing individual you've hit all these financial milestones that most people would say you've killed it now you've built all these really strong relationships in your life with your wife your kids your beat your coworkers the people that work for you your friends your dad what do you think was the hardest relationship to build and what would be the lesson that you took from that well i mean the hardest relationship it's the one with yourself like i i i'm gonna i'm gonna introduce this and i'm gonna break people's brains when i say it but you gotta hear it when you talk to yourself there's the voice and there's the person that hears it and you have never shut the fuck up if you think about that scott never once in the history of you being aware and awake have you ever shut the fuck out it's fascinating to think talk talk talk talk talk talk talk talk talk it doesn't stop it never stops and it's fascinating because for many people the way they talk to themselves if somebody verbally said what they're saying to themselves out loud they would punch the person in the face the shit you say to yourselves you say to yourself you would elbow them in the temple i i would punch if somebody said that to my wife you're dead you know what i'm saying i know exactly what you're saying so when you say what relationships been the hardest it's not business i mean it's literally understanding the difference there's the eye and the self and there's the the one is of the soul and who i am and the limitless of that and then there's the ego that wants to tell me how everything's not gonna work out and all that stuff and and the more i've i've done the work and studied that and created the separation and and could kind of like watch it once you i remember tell literally a ceo that runs one of my companies we're doing an off site and he asked me how do you deal with so much dah dah and i tell him i was like well i just i get really aware of like where this negative self talk comes from he's like what you mean negative self talk so well have you ever considered there's like and as soon as i shared that with them it's like i and then he's watching himself do it he's literally like oak he's like oh there i go again where'd that come from and i go that's the thing man is like most people think they are their thoughts and they're not i'm not my thoughts that's gonna like what are you talking about your not you are not your thoughts you didn't even choose your thoughts when you're driving down the street and you think to call somebody where that come from random so like if people truly understand what i'm saying hardest relationship to build most important relationship to build you with you i with self i just wanna take a second and thank cornbread bread ham for supporting today's episode now cornbread ham cbd gum have been this really nice addition to my wellness toolkit i don't use them every day just when i wanna unwind after those extra busy weeks but they're perfect for those moments when you wanna take the edge off and just find your balance really just shut off from work and what makes them special is how cornbread bread hand props them they only use a flower of usda organic plants that's the best part for the purest most potent experience no fillers no artificial fluff just clean full spectrum goodness and delicious watermelon berry and peach flavor keep them in my nice in for those moments when i just need a little extra help relaxing and i love how transparent they are too every batch is third party lab tested so you know exactly what you're getting and they put together a special offer for all success story podcast listeners all listeners can save thirty percent off their first order just head the cornbread hemp dot com slash success and use code success at checkout that's cornbread hemp dot com slash success code success for thirty percent off your first order of these amazing dummies the hubspot podcast network is a success story partner now if you like success story you're gonna love other podcasts in the hubspot podcast network one of my personal favorites is i digress hosted by my boy troy sandwich each show is under thirty minutes i digress helps eliminate complexity complications and confusion in your business with frameworks and strategies to achieve true scalable and sustainable success if you're an entrepreneur building anything you need to listen to i digress this is one of the most useful business podcast trust me go do yourself a favor and listen to i digress wherever you get your podcasts it's interesting because the the more of a high performing attitude you have probably the worst self talk the worst you talk to yourself because you always are not good enough and you always haven't achieved what you wanna to and you don't even realize that you're moving your own goal posts because if you actually looked at what you've achieved over the past five years that five year ago version of you would be thrilled but you're never happy with it we spoke with this at the beginning i'm it i don't disagree with it i think you have to separate high performance because i actually as i studied the best in the world that's my favorite thing to do is just like model i'm like i'm dumb you succeeded what did you do let me see if that works for me and if you study even if steve jobs he definitely was that person then he leaves any he experiences next and he comes back and he's shared this there but i was a i needed to go through next to become the person to build apple he's like said this and i think what happens is that high performance negative self talk gets you an apple and a next it doesn't get you version two of apple the iphone apple i and i and i again you see all these people and you know what i'm talking about like the fucking can kill yourself and do it and go all in and a lot of them on social now which is so not my stock toxic the word yeah i think it's it's and they'll argue with me that's what's required again you think it's your edge i think you're successful in spite of because my gut tells me your creativity and inability to execute without the emotional trap that you keep fucking squirting out your mouth would actually get you more because you wouldn't have to resolve all the crap that you create under the guise of what i need them to know i mean serious it's like no you can actually create and be and execute without any of that there's no need and that's why i don't subscribe to it i just personally like i get it i understand it i've used it i've done full distance disarming man's man i have to go to some dark places in my head to get my feet to keep moving forward because every part of my being wants to fucking lay down i get that but guess what it's not required you can learn to do it without it and i think some of the top forming people like a branson and like a disney like a jobs like a whoever i think they they found that they got there i don't know if somebody taught them this like i don't think the ceo of spacex gives enough credit for her ability to probably create a framework to work with elon like i actually think she's the secret weapon i'm sure she is a hundred percent is probably not easy to work with elon no and she's smart enough yeah to explain to him problem again i'm making all this stuff i don't know i've never asked them i would love to someday because that's that to me is what unlocks true potential when you can create without creating emotional trap because of all the extra mind crap all the negative self talk to propel you forward all the not enough ness all of the the anger man just like i and again i'm going back to me i'm like going back to the twenty four year old version of me going god darn it i was mad at everybody gosh darn it i created from a place of just proven everybody wrong i was working hundred hour weeks just to grind to to because i needed to deserve it if i don't work i don't deserve success like all the weird shit i used to tell myself it's like a friend of mine he's like you know i don't feel like i deserve it he he his dad's wealthy and he has an opportunity to run this company goes i don't feel like i deserve it i didn't earn it what does that mean what would need to be true for you to feel like you deserved it let's talk about that because that's an interesting question what if nothing needs to be true will you allow yourself to just accept interesting idea i heard you speaking about this on ed podcast you're talking about opportunities presenting themselves and not taking advantage of it or not doing the work ahead of time so that you can receive can receive it but it is is it a matter of not doing the work ahead of time or is it a matter of you are self sa that opportunity because you don't feel like you're worth it so is it is it accolades and resume or is it actually just your own mind i think there's i mean the the the interesting part of anything one of my business partners matt he says all the time he thinks both things can be true because i oh my i like that idea yeah he goes he goes i'm like why did that person do that it's because of this he goes or because of this and he goes and the truth is both can be true at the same time and i'm like that's a good way to look at it so i think if somebody doesn't do the work because it's skill there is skills develop i'm not saying that you could wake up to if i handed you like i said if you're not a millionaire being a millionaire is being the person that knows how to create a million dollars worth of value so if i give you a million dollars and you don't know how to control i'm glad that i got my money when i got it because if i got it sooner probably i would lost it so i think there's a part where you have to develop skills and that's why i think any challenge in your life is literally designed to get you ready to receive what you've been asking for and if people understood that that's how it worked and it's always worked that way and you've never ever gotten better without dealing with challenges you would literally you would look at challenges through the lens of gratitude like you you would you would be like oh cool and that's where i live i'm like oh worthy like i don't want little problems dude scott if you got little problems you know what you got a little life yeah it's it's it's actually that simple show me the size of your problems i can tell you the size of your life so i've always leaned in tried to lean in to the challenges knowing that this will get me ready to receive the thing i've been asking for and if i don't i won't receive it if i got it that's where you ask like or do you sell sabotage or i get it and i'm not prepared and i fumble right now the self sabotage is a real thing like most people oh man i had a i had one of my clients mark he's an architect and in like when he came to see he's was doing like a million and change a year and i was like dude you're way too like known you like you should be way bigger and he's like really and i was like millions not dude let's go to five next year like let's like let's say for i've i've never done i've been in this business seventeen years you know i think a million is good no no million sucks five is what you want you got i can see it you got it all there you're just literally just holding back he does five but by the ferraris love and life and pump form all i say to him is don't give it back i'm not giving it back why i it back i said don't give it back because that's the why are you saying that what who am i giving it back to mark i'm telling you ninety percent of people that grow that fast don't feel like they deserve it you might not even realize it and i don't wanna ask about your financial situation i don't even wanna ask about your business i'm just letting you know most people that grow that don't feel like they deserve will quickly sabotage themselves so manufacture a situation that cause them to fail it's not their fault and i've seen it happen over and over again what happened to mark two and a half million the next year i i can only tell them where the waters if they don't wanna drink the water i can shine light on the problem they don't wanna analyze like literally it was a mindset he had a two and a half million dollar identity and his thermostat was cool and i mean it's just i remember twelve months later i was like because i wasn't in around much and i asked them and he said you right now in the crazy part he's like well lisa's is not a million i'm like dude that's the problem yeah that's the exact problem when you don't think you deserve something you don't fight for it it's little it's that simple you either think you're worth it and you ask for it and you fight for it and if it drops below it you show up or you make up reasons you drag your feet you don't you know and it's it's literally just a personal decision about how you view the world i think that i i have i've always been so torn on this because i find internet thought leadership has always broken down into two camps it's the inspiration and the motivation and the mindset and then there's a people that are very tactical and to build anything meaningful you need both and you cannot be deficient in one or the other you will not achieve success and i think that all these ideas we could have spoken about very tactical how to build a business you know how to lower your c increase your lt tv whatever you wanna long all day long but this conversation if people can really lean in and understand what you're saying this is gonna change your life more than any how to increase your ro ads on your facebook ad or anything like that and and that's why like the whole like being first it's so important here here's a challenge of scott and you you teach people this and like you have to have the space to do it like it's i understand it's easy for me to sit here and go wow man you do the board needs of the kids and you do the seminars what your wife and you do a weekly meeting with your wife and you a couple of retreats and you have your all these people like where do i find time i'm drowning right now most people don't know how to let go that's like a big psychological thing is actually feeling like you deserve it let it go i mean most people that read my book then they go okay i hire an executive assistant i'm like how much time do you think that person buy oh know five hours a week i'm like then you didn't do it right you didn't know all the stuff you had to let go like i have i got a document it is forty two pages and honestly anybody wants it they can have a find me on instagram follow me that's my only thing i ask dan mart of mart it messaged me ea scott if you don't mention if you don't mention scott i'm not sending this this is only for gentleman's agreement yeah and i'll send you a directly to the google doc i think my assistant anne cleaned it up so my credit cards and all but like it's legit a document that just talks about like because to me i wanna challenge and people always i'll give away that but not this this is okay but not that you know and here's the test k men it a lot easier to deal with i asked my dad earlier and he laughed because i have no problem with that here's the test you're going on vacation you're traveling somebody else packs your bag you literally wake up grab the carry on and go to the airport could you do that what emotion would come up if you had to do that how crazy anxiety prone would you you know what i mean that to me the ten out of ten and everything else falls underneath and on top of you're actually going on vacation and your business doesn't go to shit either yeah all of it and i think most people just need the list to kind of audit themselves so i'll give everybody that if they want it please yeah that's great you've gone through a lot if you wanted to obviously your socials website all of that where do you wanna send people yeah dan mart dot com is the best place two l's in mart youtube we're almost had a million bananas we like in the last opt off yeah i we we did a hundred and twenty four million views last month across our channel congratulations yeah well eighteen months well ten years in the making eighteen months of deciding to go pro and an incredible team like sam was here just super cool if you had to leave i i i used to ask what would you tell your twenty year old self and that was like a fun little question you can answer that one but i actually changed that question because i thought it'd be a little bit more relevant and a little bit more impactful so you can only leave one lesson with your kids out of everything you've learned in your entire life what would that lesson be and why i mean i think about this often and i think it evolves and changes the thing i've been sharing with them recently literally yesterday is you will only receive what you desire for others well i lewis tell max the of other day you he's a little cap cut editor or he does video stuff and like i've never told him to do it i just like he just loves to do it just like just gets and he wants to get better and i said who else are you're helping well why would it i help other people i'm doing my own stuff max you will only receive what you desire for others you wanna be better you want your channel to grow trust me you start helping other people grow their channels your channel will grow i'd just gotta a trust have some face brother like this little dude like that's what that's been my truth the moment i stop being so selfish because that's really what it was that dark energy early days selfish selfish selfish take take take me me me look at me blah blah blah dude and i shifted it to how many people can i make rich how many millionaires can i create how many how many people can i serve how what's the potential of impact to if i how to how many people can i help get a bi vein like do you i'm hundred percent fitter because i decided to help other people get fit wealth head mindset like and i just think it's such a beautiful energetic place to live where you just say i wake up every day and ask myself a question how do i create more value for of everybody in my world than anybody else in their world i wanna be the person in their world that creates the most value for them and i just think that if i do that and show up every day and i teach my kids this everything else takes care of itself

in this lessons episode i'm gonna prove to you that your identity is the main thing preventing your success that advice that you've always been following know yourself find your authentic voice stay true to who you are this is systematically destroying your potential every time in your life when you said that's not me you've chosen limitation over opportunity and i'm gonna show you why the most successful people in history had no fixed identity at all and exactly how to stop being someone so you can start becoming anyone the situation demands the most successful people in history had no idea who they were benjamin franklin started as a candle son became a printer than a writer than a scientist than a diplomat than a founding father and at no point did he stalk to ask is this aligned with my authentic self he just became whatever the situation required now compare this to you you're paralyzed by whether a career change fits your identity or whether taking a risk feels authentic to who you are franklin would have laughed at your personality test results not because he was less self aware but because he understood something that you've forgotten identity is the enemy of achievement the moment you decide who you are you limit who you can become and we've been sold a lie we think having a strong sense of self is the foundation of success and fulfillment every single career coach life guru linkedin influencer tells you to quote unquote know your why or find your authentic voice or stay true to yourself but look closer at the people who actually achieve extraordinary things they have one trait in common they become whoever they need to be to solve the problem in front of them elon musk isn't protecting his identity as a car guy or a space guy he's solving transportation and he's making life multi planetary when paypal needed to exist he became a payments person when electric cars needed to happen he became a car person when space needed to be accessible he became a rocket person another example steve jobs steve jobs didn't have an identity crisis when he went from computers to phones tablets he wasn't worried about staying in his lane or whether these moves reflected his core values he succeeded and musk succeeded in all of these giants of industry these entrepreneurs that have changed the world and even non entrepreneurs they all succeeded because they weren't attached to being anyone in particular now there's a historical pattern to fluid greatness every transformational figure in history shared the same quality identity flexibility napoleon wasn't attached to being a soldier when he needed to become an emperor when circumstances changed he changed churchill hill wasn't limiting himself to being a military guy or a political guy he was a soldier than a journalist and a politician than a wartime leader than historian than a painter whatever the moment required leonardo vinci didn't choose between being an artist or an inventor or an engineer he was whatever curiosity demanded these people didn't succeed despite changing constantly they succeeded because they changed constantly but somewhere along the way we decided that consistency was a virtue and change was a crisis and we started to believe that successful people know themselves and stick to their strengths and we created this myth that authenticity means never evolving and this is exactly backwards and right now you're paying a price for your consistent identity that you don't even realize here's an example that promotion that you didn't apply for because management isn't really you well someone else is living in the house that that promotion would have bought or that business idea that you dismissed because you're not an entrepreneur someone else just launched it it changed their life or forget business what about that person that you attracted to but you didn't approach because you're not the type who makes the first move well right now they're building a life with someone who is willing to become that type and every time you say that's not me you're choosing your past over your future you are selecting a limitation over possibility and you're picking the comfort of self recognition over the discomfort of growth and the cruel part you call this authenticity and you feel virtuous about it and this has led us to have these modern identity prisons we have turned identity into this cage and we call it freedom because you spend years quote unquote finding yourself and then spend the rest of your life protecting what you found or you create a personal brand and then you become enslaved to maintaining it where you discover your passion and then you feel guilty about developing interest outside of it or you start to identify your core values and then you miss opportunities that don't obviously align with them and then what happens is the very thing that's supposed to liberate you is limiting you think about the last time that you faced a real emergency in your life so when your child was hurt you didn't wonder if being the caregiver aligned with your authentic self you just took care of them or when your startup was dying you didn't worry about whether cold calling customers was authentic to your introverted nature you just picked up the phone or when you're falling in love you didn't analyze whether vulnerability was consistent with your self image as the strong one you just opened your heart when survival was at stake identity becomes irrelevant you become whatever the situation demanded and you are more effective and you are more capable and you are more alive in those moments than you are when you're trying to be yourself the moments when you stop protecting your identity are the moments when you become the most powerful and modern psychology confirms this idea it confirms what franklin and many other great people knew intuitively identity rigidity is the enemy of adaptation people with fluid self concepts they're more resilient they're more creative they're more successful at navigating change compared to people who have these rigid identities they're more likely to become depressed when their circumstances has change they're more likely to miss opportunity that don't fit their self image and they're more likely to stay stuck in situations that no longer serve them so the research is very clear the stronger your attachment to being someone in particular the weaker your ability to become who you need to be yet we keep teaching people to find themselves and to know their identity as if these were keys to success rather than the barriers to it and this creates a massive opportunity cost to your fixed identity every moment you spend being yourself you're not being someone else who might be more useful or every opportunity you decline because it doesn't fit your identity you're choosing the past over the future every single time you say that's not me you're limiting your potential to whatever you've already been franklin understood this because when the situation called for diplomat he became the diplomat when it called for a scientist he became scientific when it called for a revolution he became revolutionary he didn't ask which of these is the real me he asked what does this situation need and that's why he helped create a nation instead of just creating a personal brand so you need to stop listening right now and you need to do this audit your identity understand what it's really costing you think of the last five opportunities you passed up the job you didn't apply for conversation you didn't have the risk you didn't take the person you didn't approach the idea that you didn't pursue and ask yourself how many of those decisions were actually based on practical concerns like timing or resources or just genuine lack of interest and then how many of them were based on some version of that's not me and that number is gonna some of you because you've been unconsciously filtering your entire life through this very narrow lens of who you think you are and it's blocking possibilities you can't even see your identity isn't protecting you it's imprison you so how do you achieve more by being less by being less you first i want you to become problem focused instead of identity focused so stop asking what should i do and start asking what needs to be done the first question filters opportunities through your existing identity second opens you to whatever role the situation requires next i want you to practice temporary expertise i want you to become intensely curious about whatever you're working on regardless of whether it's in your field franklin became an expert on electricity because the problem interested him not because he was a science person next please embrace strategic reinvent invention when your environment changes change with it don't cling to who you were when who you were wasn't who the situation needs i also want you to measure impact not authenticity you have to stop asking yourself does this feel like me and you have to start asking does this create value focus on results across every area of your life your job your business your relationship not whether the work expresses your authentic self and lastly collect evidence not identity so instead of deciding who you are collect evidence of what you can do i want you to let your capabilities expand beyond yourself concept and when you stop trying to be someone you become free to be anyone that that moment requires you can be gentle when gentleness serves you can be aggressive when aggression works you can create when creativity is needed and you can be analytical when an analysis would help you're not limited by your personality to type up your past experience yourself concept you become infinitely adaptable and it's not about being fake or losing your values it's about recognizing that your values can be expressed through infinite identities and your impact can be maximized by choosing the right identity for each situation franklin's values they never changed curiosity improvement service excellence but he expressed them through dozens of different roles over his lifetime the value stayed consistent the identity remained fluid now you have a choice after listening to this podcast you can keep protecting an identity that limits your potential or you can embrace the fluid adaptability that creates extraordinary lies you can keep asking who am i or you can start asking who do i need to become you can keep trying to be yourself or you can start being whoever life needs you to be the most successful and the most fulfilled people in history they always chose the second path everyone who's ever accomplished anything meaningful chose a second path because the first path leads to authentic mediocrity second leads to adaptive greatness i want you to stop being someone i want you to start becoming anyone because your identity isn't your foundation it's your limitation

hubspot is a success story partner now if you're an entrepreneur listen up because hubspot makes impossible growth impossibly easy for their customers if you are building a business you need to get hubspot why here's the perfect example moo house college needed to reach new students with fresh engaging content a problem that every single business in the world has but with a nine hundred page website even the tiniest update took thirty minutes to publish now breeze which is hubspot collection of ai tools help them right and optimize their content in a fraction of the time and the results thirty percent more page views and visitors now spend twenty seven percent more time on their site if you are ready for impossible growth like this visit hubspot dot com so sovereignty is about being unique to yourself being to yourself crypto has told us that there are other ways to bank if you're not happy with the way that the current system what if your passport wasn't a limitation but a strategy jeremy savory is the founder and ceo of savory and partners a global leader in citizenship by investment for over a decade he's helped high net worth individuals secure second passport ports unlock global freedom and build generational security across borders i look after a lot of high net worth people they don't have a problem with paint taxes they want to be part of society they have a problem with the where their taxes are being spent the more poor decisions being made by governments around the world more people are moving you just need to go where things are in your favor and that is taking advantage of the playing field that we're in and in the world trusted by royal families ceos in elite entrepreneurs jeremy isn't just selling paperwork he's rewriting the rule of what it means to belong in a world divided by borders he's in the business of building bridges the uae right now in the short term you need to be really careful about what you buy because you're either gonna get stuck with a dud or you're gonna find a gem nothing is as it seems there is so much in the poly domain there is so much in life that is not real but just understand that if you really wanna achieve something there is no other way to succeed than hard alright jeremy i want you to explain the concept of countries competing for capital and talent well let's use a a case in point here that it's nothing new that countries constantly send trade delegates to other parts of the world to position their country as the place where you wanna set up your your factory or your your business and so and they'll design incentives so they'll give you concessions on tax on duties moratorium on on on different matter on on other taxes you know they'll support you and sometimes even give you a bit of capital to start your business but today it's not just companies that get this is that individuals countries design programs residency programs citizenship programs and tax residency programs to be able to attract the world's best talent capital so you have since by investment programs residency by investment programs but you also have tax residue programs territorial tax where your low tax jurisdictions they design this so that they can really make it as attractive as possible for for all the best or the the high net worth but also the talent additional enormous when you describe what a sovereign citizen or a sovereign individual actually means because i i've heard that term being thrown around a lot just explain exec context for why somebody would be looking so let's tee up who the average person that consumes your content is it's probably somebody at least who listen to this show would be in the us and they're trying to figure out okay should i stay in the us should i live here my tax is very high i want to maybe reduce my tax burden i've heard of all these different programs you know everywhere in the world dubai in a variety of other places and then i hear this term sovereign individual or sovereign citizen what does that actually mean for that person so sovereignty is about being unique yourself having being to yourself so what's happening right now is people are finding that they don't really have that sense of sovereignty much like a country has a sense of sovereignty people are finding that they are and the covid has been a great example of this is that you could feel that you have complete agency in autonomy over your life and and you know do whatever you want to do but at any given moment a country could make a decision that would impact your your sovereignty that you know it could be d banking you for example it could be increasing taxes on you it could be starting a war in another country that means that you're unwelcome to invest in other countries if you're a russian giving a case in point if you're brexit if you're in the uk that you didn't want it to leave the european to have the the good agreement that you had with european union and and covid that you we felt that you were lockdown for three years in australia for example and increasingly governments are making decisions which odd that people are finding and not in your favor and people don't like that people don't like to feel that i i pay my taxes and i vote and i play my parts society but decisions are being made that have been taken out on my own hands and so people wanna be truly sovereign to themselves and so some one of the ways of doing is obtaining another nash nationality or obtaining a residency as a plan b or not putting their money totally in fiat i mean if anything the crypto has told us that there are other ways to bank if you're not happy with the way that the current system works and i see that the ai is also gonna be another way that really empowers us to be able to make decisions to be able to improve our quality of life i feel that we've got control over our lives and not the state i think a lot of people get angry because they feel like they don't really understand where their tax dollars go and if it actually benefits them and i would make the argument that if you are making a lot of money it's good to give back it's it's always good to support you know your your fellow human but i don't think that a lot of your tax actually benefits your life yeah i i look after a lot of high net worth people mass affluent evens so not even technically high net worth or even i a lot of halt ultra high net worth as well i don't think they reverse the paying taxes they don't have a problem with paying taxes they want to be part of society and the fabric of society and they want to be able to pay their fair share and bring everyone up with themselves they have a problem with the where their taxes are being spent and it's very subjective to say you're not paying enough tax so i pay too much you'll never win that argument they'll always be two sides to it and there's different parts of society where they'll say the should pay more the of saying well how much is is is enough i think it's more just there isn't any accountability in where the money is spent and you see with the doj experiment waste yes there's so much ways and i can tell many stories just from my own experience growing up in the uk where i i i mean it's it's always coming up in the news that you know somebody invested in entire councils or municipalities money in an investment i it was only because one civil servant got very friendly with another guy and then whatever happened and this isn't just in the uk it comes all around the world and unfortunately that i think is where a lot of people see where the problem is rather than people paying too much tax because if anything will show us right now is that you can squeeze a certain segment of society actually would squeeze all society because forty percent can start a lower bracket don't have to be ultra high net worth but it gets to the point where everyone's happy with twenty thirty forty forty five fifty fifty five and some country sixty percent when you get to this then eventually as we were talking about earlier people at that level of society that have the capability to pay that much money sixty percent and contribute not just six percent of their network for their wealthiest people sometimes is more than you know millions of people who pay ten percent but what happens is that those people at the more they're the higher they go up in society in terms of net worth or you know power they can just leave and that's what's happening and that's why we called our company millionaire air migrant because we're seeing the largest migration of millionaires in history twenty twenty four had the most elections and had the most flare ups in terms of war or unrest ever and so those both happen in the same year and so you can see just everybody is in a different place you're in a different place i'm in a different place i one is in a different place and there's a book called the sovereign individual so we're talking about that right now and i'm i'm reading that book again for the second time and it talks about where the future will take us and that governments will really struggle to keep people keep track of people whether they are whether to get their taxes from them because the borders are being broken down technology is enabling us cryptocurrency is enabling us travel wifi four g five g all of this is just helping people to be able to be a lot more mobile and they'll just go okay i can go and live in this country and then i'll tomorrow i'm go and move in this country and this is this is happening this is actually happening right now and the more government decisions poor decisions or unpopular decisions being made by governments around the world more people are moving i think that the the individual who does make exceptional amount of creates an exceptional amount of wealth creates an exceptional amount of value as well and that person you know elon is the person who's talking about government waste and do and out a you know sort of track where the money's is going which is a very very important objective but i think a lot of people look at the government and the ways and they think well if i kept more of my money i'm good at creating value in society i'm good at creating jobs and if i take x percent more of my money and my wealth not only can i build a bigger company but i can also you know contribute to philanthropic efforts i can i can do a lot more with my money and i can be sure that the money that i actually spend actually benefits versus is wasted that's i think that's a general entrepreneurship idea that they can probably do a better job with the money than the government can the a hundred percent yeah and and you know as you have a business and i have a a business when what we can tackle with the problems we back ourselves we took risks we understand a little bit of every single part of three sixty of the business the legal the recruitment tech sales marketing whatever it be and so we're just we just don't feel that the money is being spent but it comes back to the whole point where governments will say well we need to pay for the public sector because this does provide us with education health care and nobody's nobody's denying this it's more the fact that yes but we have a public sector and then we have a private sector but the private sector is about wealth creation right well private sector what we're either i employed or an employer in the private sector private sector contribute a lot to society that's actually the main things that contribute to society but what happens is that if you try and make if you try and limit or tax excessively those who really push themselves to innovate and create invent scale recruit people employ people and if they see that the hire go up the more will be hound penalized penalized and then unfortunately those people will leave and then also those people who want to start the journey are dis because they see that this is not a society therefore i'll leave as well and then what happens is that the public sector increases its scope increases its capacity and then you move towards socialism and you know some governments in in europe they you know public's in servants probably civil servants are essentially twenty to twenty five percent of the the the working population but this is now happening where that is just inevitably just gonna have to go up and then that's when you're gonna get to a socialism unfortunately when did you first explore the idea of a sovereign individual like at what point in in your life what was the inflection point i mean we can talk about you had an interesting upbringing in an interesting childhood but obviously that was way before you started to build out this business in this company so i'm more curious what was that inflection point that sort of opened your mind and it could've have been when you were i have no idea when it opened your mind to sort of seeing the world a little bit differently well i well from a young age i saw the world differently because obviously the way was brought up it was different to a lot of people i mean i my parents were deaf so at a young age i had to go to the bank with my father i had to meet with the insurance broker my father i had to go to the mechanic with my father you know i had to i was the interpreter you know for my mother as well at times but it meant that no one was telling me how the world works you know had to figure it out like you know normally everyone has a dad or a mom who is you know a school teacher or a banker or you know it could be any type of profession but my father was a as a carpenter and then became an interior designer and my mother you know was a housewife so there wasn't anyone teaching me any life lessons or definitely in business at all and so i the good thing about that is i see that looking back is it just made me an an outsider so nobody was telling me all this is how we do things this is the norms either societal norms it was more just i had it was a bank canvas so that was the early stages where like why do we do this why does it happen like that i would say it was probably what i realized is that the i had never really left the uk until later years until my teens and then every time i went to europe i saw wow is amazing there's another country it's exotic you know the the the food the culture the language and then every time i went there i realized that probably by chance that i ended up getting jobs that meant that i would have to be in those countries so i was a tour guide and then i worked in a in a theme park and then i you know i took odd jobs here and there and then i realized that there's all more opportunity on foreign shores so that's what gave me the the taste for adventure and then obviously as i traveled to africa asia south america and then ended up in the middle east which is where i really realized that you need to find your blue ocean as you know as business when we understand this and i was like hold on a minute i can this is where i see opportunity this is where there are less people with comparable skills at the time that i arrived which is my background is is real estate and you know it's a frontier market you know the brave people you know are the most successful and then i then that's how i i started things but it's only by taking risks it's only by getting out of our comfort zone there is a correlation i find between discomfort success right you we are a at least successful we're a cent when we're comfortable it's interesting because from an entrepreneur entrepreneurial perspective you always have to balance two ideas right in in the red ocean where most people play in the us that's it's red ocean a lot of the things that people are doing or building have already been done the market's already established so at least there's a little bit of a blueprint when you go after a blue ocean there's no blueprint you have to figure it out yourself and i think that when you can when you have the personality or whatever that x factor isn't being able to figure it out yourself then obviously you can succeed this as you have but when you think about the way that you've structured your life a lot of your life is blue ocean a lot of your life is doing things or guiding people to do things that have never done before what do you think is the personality that's allowed you to succeed in a blue ocean repeatedly or what is even the personality trade that you see in some of the people that you work with where you can literally pick up your life and leave everything you know and then build a new career a new business a new opportunity in a completely different part of the world because i think that that's whatever personality trait that is i i think that's an incredibly useful skill yeah i mean it's it's it's it's bravery it's fearless i mean you if if everyone else if you're in a country that is a developed market for example then there are high barriers to entry everyone else because everyone else is doing the same thing is it's not difficult to find someone you can do the same thing almost as well if not better than yourself when you go to other parts of the world there is a scarcity of of talent that is the same as you all the same as the the the talent that you have so using real estate as an analogy some of the best deals i've ever made in the investments i made were in countries where most people wouldn't even having read on holiday or were more complex or were more risky but essentially that's just the same thing as business it's just like if you do the same wherever everyone else is there's isn't really a lot of upside if you go where other people are not or people are scared to take risks mean i'll give you a good example as words when i was when i first moved to the dubai i was single and in dubai men outnumber women two to one probably even three to one you could argue we earn tax free and so everyone is earning more than they did back home which that type of quality of life or spending power suddenly makes everyone a little bit the ego gets effect should we say and so what i noticed is like okay this is not an easy place for me on the dating scene because people have i just arrived don't have much money people have more money than me and there's more men than women so this is not really work my favor and so what happened is i spoke to a friend of mine and he said let's go to where you're you going on holiday said i'm going to colombia and i was thinking normally people and then normally people would think well wow that's crazy like why do you want with columbia that's that's a dangerous place but for me i was thinking well why not you know let's just go there like what's worse gonna happen well the worst thing could happen is i found my future wife because when i went to colombia i think that everyone knows i think there was even a study that came out it's just like they ranked people's opinion of the most beautiful in a world and colombia came first and i can definitely you know whether my wife would like me to say it this but i definitely agree or she was from there right she was running you good but but she wants her to be the one not like no john only she was the last one she was the last one yeah she was the last one luckily she came with me so essentially i went to to columbia and i ended up marrying a woman that is just incredible like i i have know that it just on you know obviously we could be a little bit so superficial but as a person and her values and her family and the person she is is it i think a lot of my success i i credit to her even though she's not involved in the business but nobody was gonna go to colombia because i like you're crazy and they would say all the negative connotation that come with the columbia but guess what i came back and i found love and i i know people who still single going to dubai to this day and this is going about fifteen years you just need to go where things are in your favor and that is taking advantage of the playing field that we're in in in the world so i kind of understand what was the reason why you wanted to leave and why you wanted to sort of explore when you think about the average person that you work with what is the thing that prompts them to look outside of the country that they've been loyal to their entire life what don't think we can confuse loyalty to country with loyalty opportunity i think my clients are highly successful people if you can afford to be able to invest overseas invest a second nationality or a residency you know it's it's not a small amount of money and those people have proven that they're willing to take risks but what happens is that they have lost confidence in the governance of their country and they don't wanna be having all these assets and liabilities which they themselves you know sometimes inherit but largely let's say you you build an empire or you build a business and it's all from you taking your exams or you getting qualified or are you taking risks or you you know gambling with your own money to to to make money and then to find that everything you've built all the assets liabilities bank accounts properties holdings everything you have are all under one nationality which tomorrow that the that country could decide you know what we're gonna start tariffs against china or we are going to start a war that is gonna push oil price fuel prices up or we you know something that is something is out of your control they say you know what's they are they want to be able to have things in their control or at least a second a plan b at least at the my money is in another country least my gold is in another country at least you know my my you know i don't keep it on the hot wallet put it on the cold wallet they want things to be diversified they wanna be seeking opportunities that perennial curious about life but and sometimes they just know that i'm comfortable i need to push myself to to another level you know i don't like go into the gym but i know the outcome of it is i'm in better shape or the muscles grow or i don't wanna start a new business but i because i know that it will be a risk that i might not make work but if i do the the things will come from it and the thing is it's like they are sometimes they just don't wanna be in level of comfort they wanna don't wanna test themselves have you ever gotten pushed pushback from people that say you should be loyal to a country and loyal to a government and loyal to the the system that gave you the opportunity people don't say it to me but i imagine when i left the uk probably a few of my friends were saying you know oh okay you go to the dubai then by the way i i didn't like to buy before went i never even been to the country i literally just accepted a job and turned up the day after it was rama it all the parties have not a good time for to go had a five time ago way yeah i you know we respect to my you know to the people of the the region i would say all the bars were closed all the clubs were closed or if they were open they didn't serve alcohol and it was forty five degrees in summer and most people probably were said you know what isn't for me and go back home but i stuck it out and the rest this history but yeah people probably thought okay you're gonna go over there i'm not i'm not massive i'm not in favor of dubai i'm just objectively seeking all the opportunities that work for me so i love this so what what was the word you said you said arbitrage but what was the what did you call arbitrage arbitrage so explain that concept i like you you sort of at a rudimentary level mentioned like you're taking advantage of of where your skill sets or where the opportunity is and your your loyal to yourself but go go level deeper okay we'll let's use a case in point what is happening right now in the uk is really serious and as much as people are talking about it it's a lot worse because i am at the i'm very close to people who work in the high net worth space is there an enormous exodus of british nationals and foreign nationals leaving the uk because they have canceled the very the the non dom fiscal status which meant that for a minimal fee you could stay in the uk presiding presuming that you could show that your ties were elsewhere that you're only staying you know for inverted commas a temporary period of time they canceled this and now all those people where they did their calculation and they said people are gonna stay here and pay taxes on their global income whereas non dom status would mean that i don't i don't have to pay any money on the the income that i generate overseas foreign income and the uk like you stay here you pay taxes on what you in know vat and and anything that any business you're do in in the uk you get tax on but the condition is by put saying that you have a non done status you would say that all that foreign income you could receive it and it would not be taxed then they stop this taxes and this happened in the previous government the new government has doubled as has stuck with it as well and now what's happened is that all those people saying well the whole reason i was here was because you didn't tax me and because i like the uk the uk government calculated that if we just cancel that those people where they're gonna do go to some tiny island in the caribbean no they're not they're gonna stay in the uk and then they're gonna pay the the their taxes here so all that worldwide income will get taxed and all that money's is gonna come to us in the uk so they're a bait and switch yeah yeah and they said you got a grace period if you wanna leave and that's fine but now that all the money is gonna come here so they just a very granular simple calculation that was zero sum game that money's is not coming in now it's gonna come in because they said no one's gonna go live in i don't know grand cayman for example but what they didn't count on is the fact that those people are incredibly mobile they can afford to be anywhere they want and that other countries have programs that are just as attractive and so what happened is they go to italy where italy will charge you a lump sum of two hundred thousand euros a year plus it goes up depending on the size of your family and then everything you earn over and above from all your stocks or dividends or foreign properties or royalties do not get taxed all around the world and you just pay us two hundred thousand euros and then you just be on your way with you wanna live in milan or rome or sa or sicily or you know the ama coast if you want to is very popular with americans and so they're were like yep so i'm gonna go there so all the private equity professionals are moving to milan not all of them but the vast majority or they're gonna go to abu dhabi or they're go to the uae or they'll go to spain where spain has a similar program but you just pay twenty twenty five percent flat and then you can come here so why not live in barcelona sounds good i'll live in new york beautiful country and so they were just leaving and the uk's and the the figures just came out is that the economy is is now was it's technically into a recession right now and you could blame that on the tariffs you could blame it on you know poor you know managing of the the the government finances and and a number of things but i it's clearly but this is like a millionaire exodus yeah they all leaving yeah they'll leaving it they were going to some going to the us some are going to cyprus some are going to singapore but they'll leaving you've you can't you know i think the the thing that makes it even worse is that those people are leaving what makes it worse is compounded by the fact that now people are not gonna come to uk because it's like why i don't want that what why would i go and do that right i can there's there's a lot of other attractive countries where i can have a really good quality of life and that country will recognize that i made that money outside it's already probably getting taxed in that other country why would i pay the difference or or the same tax americans are actually moving to the uk now but i think that is not because it's so suddenly it's clearly not for a tax play it's just the americans attacks where they live anyway and so but they're leaving because they're not happy with the way that united states is right now so my contacts in in this space have said well there are quite a few americans coming but americans will square in everywhere they're going to portugal they're that's what i was gonna ask so you know your number one client now is is americans but am i'm canadian so i don't have global taxation so if i leave canada i'm not a resident of canada i have to pay my tax wherever i'm a resident but i don't owe canada anything anymore because i'm not i'm not living there but in the us very very different so if most of your if most of your clients are americans what's the advice to them to start to take advantage of of different tax breaks or different spots in the world because i think most americans realize that they're gonna be tax regardless of where they live so why would why would they be your number one client outside a political climate right like i mean like that's one reason that they may not want to stay here anymore they don't like trump and find they wanna go somewhere else but that's yeah well i'll i'll preface this and and say that obviously this is not advice i'm not a financial adviser what i am is i'm a a a businessman a self made businessman who took advantage of all the opportunities around the world i mean respect to my wife that i wouldn't wanna say that was part of the play but essentially you know i look around the world i know i have a team that advises all tax jurisdictions or residency jurisdictions permanent residence jurisdictions citizenship jurisdictions and real estate investment jurisdictions or even non real estate options and we just through my wide circle of ultra high net worth clients which i have we should be fifteen years i have a large i'd probably eleven thousand passports that we have issued or residency cards golden visas but you know that's that's a very good circle i mean enough to build a small private bank if you i mean a few people in private bank have told me that we have enough but from access to those people you understand you know opportunities and you i'm able to centralize it to a certain extent but to come back your point it's like if you're on american why would you want to leave and what the reasons you're leaving i would say that it's it's nothing that is unique to the us i'll tell you one story i was in lisbon well i'm actually a portuguese resident as well so i i i know firsthand why people move to portugal we've helped more than two hundred fifty families move to portugal with the golden visa d seven as well d two programs as well hr as well which are the the which is the fiscal status program so we've helped a lot of people in portugal and i met one chap and he was from the napa valley from the and he worked in downtown san francisco and i and he told me said jeremy it would take me about closer to two hours of driving to work and then i would come to work and then i would just see homelessness and things that that hurt my eyes have to step over people to go to starbucks it's not it's not nice i don't like to see it i'm all and it's not because i'm not trying to improve things i'm already paying fifty percent tax so he's it's not he felt sorry for those people differently but it's not like he he was paying zero percent and seeing poverty he was paying already fifty percent and yet still seeing this and then he would drive two hours back from home in his house on which you paid tax property taxes on the value his home which is you know on top of every other tax he's paying and then his daughter would come home from sue school and he would say howard i was school and he said oh we did active shooter drill today and then he just said you know what i pay all this money i spend all this time in traffic i see things which i feel like i'm already trying to pay enough to try and stop and help people other people around me and then i see that also my family is not safe and then he said i just went to portugal where i have a better tax status he still tax globally he he could pronounce if you wanted to but he doesn't want to and i i respect that but i don't pay any taxes the cost of living is much less i don't and i feel safe and people are very friendly and welcoming and more and more people are coming so i feel like my own community is coming with me as well so why wouldn't you want to do that no it didn't do you see a lot of americans renowned things citizenship as well it it's oh no it's it's it's the minority however it's increasing and the data is a bit behind from the us but it it is slowly ticking up here but i i think people are still wanna be patriotic we just because they wanna leave doesn't i mean they're any less patriotic i'm british but i also got my french national through descent and i have other national through investment and so on i don't feel any more or less i just understand that that is the way the world is going my wife's is colombia my kids have colombian passport if we move to spain we could get the spanish passport i think it's just and i want my kids to be proud of their colombian heritage and and i love the country i think it's a fantastic country and i wish more people would visit it with open eyes but essentially the world is going that way we are look where you are look where you you know your wife could be for another country your kids will be born in a country and you know if the uae would give grant and shipped then we would probably become ua citizens but i think it's fantastic it's just so interesting to me because you do want to you do want to respect the country that that gave you so much opportunity but i mean there's parts of this country that like you mentioned california right california has a gdp larger than some actual countries and again it's a lot of mismanagement of money and funds and i i was actually more curious just personally for a situation like that if you leave if you leave california and you go somewhere else in the world of course you owe federal tax for sure but could he not like stop over in florida and and claim florida residency and then reduce the the state tax and then go over so then yeah people people move to to florida i mean look we look at him because i'm trying to think because yes a global taxation for sure but if he's if he's abroad does he owe this is probably more of a a a cpa question yeah does he does he owe the the state tax california that he was he would do probably your fe the foreign and yeah some exclusion and he would do you know that paperwork and he he'd have to have a cpa in the us he'd have to have one in portugal so his his case is that americans are unique case there are two countries in the world that attacks their citizens this is the other one eritrea i don't i might sound so here i don't know no it's fine but you know i i have clients from eritrea and they've done passports with us you know they've we've helped them to get nationality so i've got the number of we've helped people to obtain a second nationality or residences as i mentioned it's in the thousands but but the only difference between those two countries is one country can enforce it in the other can't but i generally foresee that since citizenship based taxation will not be limited to united states in the coming years won't be in the next few years but france has already put started it's been going through the the parliament in the government last year i believe it was yeah last year where the french government is looking about housing a lot of money yeah why are they losing lots of money i mean they this so it's so interesting because if they just managed money properly less people felt the need to leave yeah than more wealth would stay in the country yeah but they're not so they're looking for a band aid solution to a problem that they're too scared to actually address them well i mean you could yeah you could expand that conversation to the fiscal deficit it's like people don't have a tough conversation so you know there's be beautiful bill that got camouflage by you know the harvard ban on foreign students it just kind of like a smokes screen you know because you've got now more fiscal spending which means you're gonna have more asset inflation which means that the younger generation of people are gonna find even owning own home or or any kind of wealth mobility social mobility is gonna be diminished because assets are going up i mean you can make in the last few years i made more money from buying a property and just leaving it than i actually did from my business i mean you know it's it's it's but that that's bad that's bad i know very bad the fact is you've got that and so what needs to happen is people need to take matters into their own hands and be a lot more mobile because i think the biggest misconception about what i do is that you know geo flagged theory or arbitrage or global citizens is the whole idea is that passports or residences is about geographic mobility i would i would say that it's not just that mobility it's wealth mobility it's about world creation it's about tax mitigation but it's also about social mobility as well and i i say this because i would not be where i am now in miami florida or where i was yesterday before yesterday in istanbul in turkey in the day two days before this in kenya in four days before that five days before was in dubai i wouldn't be doing any of this and because none of my my business or business is now is or any of the teams i've grown we have about seventy five people now in eight offices not and i have a very large portfolio in different countries none of and and a beautiful wife in the foreign country none of that would have happened if just stayed in the uk but by take by moving to another country noting the opportunity that was in that country in my case it was dubai but for somebody else it might be in paraguay or it might be in cyprus or wherever it may be and it could be a high tax jurisdiction it could be in canada for example but be able to go to that none of my situation would have come if i just stayed in the uk but i ended up moving to a country you talk about earlier how did i join the dots in a few things it's like well first of all changing time for out results so it's was rather getting paid for the hours i put in i get paid for the results and all my career that got greater and greater until you reach to the point was like what taxes is still eating away how do i manage the tax was one place but ua was also peg the dram is peg to the dollar which we normally get buying power okay recently now with the euro it's a different story but it's very powerful currency which allow me to invest in the uk and european properties at a a discounted rate because the dollar is stronger it would also mean that there was a concentration of wealth so you've got you know oil money you've got it's a headquarters it's a global headquarters it's a trade hub it's a transport hub and it gives me proximity to high net worth people and then from this you know you who's better to do business with high net worth people so but all of this came from and this is social mobility you know i i i i got you know social mobility came from me actually traveling to another country where opportunity nets sweet is a success story partner now what does the future hold for business if fiasco ask nine experts are gonna get ten answers bull market bear market rates will rise rates will fall 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dubai can make wealth how what kind of people entrepreneurs people looking to advance her career i know a friend he was an m and a lawyer in new york and he started working for a saudi company and he moved his whole life over there and he's doing it for a couple years and he's making probably netting plus minus a million dollars a year with very little tax he's gonna do like nothing and then he's gonna come back and then he'll you know have a nice little lump sum saved so a lot of different ways to look at wealth it's not just entrepreneurs it's career advancement but whatever but when people come to you and say hey listen i'm i'm down to move somewhere to improve my situation what is the advice you give them where how what are the ideas you have to think through well first of all for your friend there you said he's gonna do that for a couple of years i also thought i'd been into our cup it's great there's an expression in the dubai where we will say we're saying for two years and then it's seventeen years i've been there i don't think your friend will leave after two years it was the other taste of it no dubai is a millionaire magnet why because it is a forward thinking country in which it's it's very interesting and by the way it's not the only country you have singapore which is also william magna and you could say you know other countries probably to a lesser extent maybe but the difference in singapore in the uae which i think are the ones which are proven that if you've got a small pop a small indigenous population but with a how can i say this a tight control on how things should be done some things are tolerated and other things are not tolerated and people will talk ad nausea about oh but you don't have you know you know don't have any freedom and all that stuff it's just like i've i've i've only seen one fight in seventeen years in dubai one i see one a month back in the uk do you wanna day in miami right okay right so maybe i don't wanna see those things yeah you know i've been some i've seen people accidentally show me nudity twice accidentally and both times remind me by the way you don't see that in in the uae and maybe people don't wanna see people accidentally new for me it was a guy the other time was a woman but the alzheimer's was a guy but the thing is is just what the difference probably between singapore the uae is that in the uae there's an alignment between residents and and locals everyone everyone is truly happy that they're in there are not people in there gru about oh you know i don't really like it here i feel like i wanna be here everyone is aligned residents are just as happy because they feel safe they feel that the the country is looking off their best interest singapore i don't know so much i was at a a dinner with a few expat who'd had recently moved from singapore and they were seeing that job opportunities were getting limited because they felt that they their expat residency status was not being renewed because they wanted singapore to kinda take over those jobs that in the uae hasn't been happening and yet our expat outnumber the locals by nine to one eight to one and yet the the locals are you know happy that people are coming and creating what is you know look at how the dubai transformed on the in two decades and he's expanding to abu dhabi russell came now they're building the the wynn casino there's gonna be all of that going on at qatar to an degree or no kat no i don't i don't think so i think there's definitely there's definitely an economy there we have an office there but i think in a it's not it's not managing to get what dubai is doing saudi is looking to in a certain extent but i think it's it's a big country it's got a very large population and you need really a lot of buy in to make these these things happen but it's definitely making a lot of strides i've got a lot of friends moving into to saudi very happy they're earning good money there but yeah like for some people it's not for them i i know but by the way a minority i so minority knowledge of people i know who moved to ua and then went back of their own accord what i what i wanted to understand is for somebody listening to this i want them to understand based on what i'm working on right now is the move right for me and the reason i asked is because i think a lot of people listen to this show they are entrepreneurial like listen if you can go find a job that pays x amount dollars more and you you know don't have any commitments don't have any kids don't have any responsibilities in the us maybe just try it that's that's the that's the answer but i think the other cohort of people listen to the show are people that are building and they're wondering okay i'm gonna start a company is there an issue with me finding clients or finding investors if i go to dubai compared to if i wanna be an entrepreneur and go to silicon valley and i wanna start something in san francisco i mean if you're in the tech space then you know you can't rec compete silicon valley but it's not the only part of the word singapore is very good actually for for people in the text base is good place to inc incubator and startup up i think like mostly are us center in in their thinking yes and and if you if that works through that's great but sometimes it might be a bit crowded to trying to get a an in with somebody in silicon valley sometimes you might wanna go some another part of the world so you know singapore singapore is very friendly towards tech startups is a good place to inc the banking system is very robust and were well respected globally switzerland as well is very crypto friendly although the news that came out recently were was not good news about that they would have to d you know people involved in in crypto investment in switzerland that didn't go down too well but again you know it's switzerland and you know there's positives and negatives but yeah i think if you wanna start your business i mean everybody knows you just wanna be where the capital so whether the silicon valley uae singapore whichever what do you what is the what is the best way to live as a a sovereign individual how do you structure your life in terms of how you run your businesses even i mean if you have a family and kids like because you travel all over all the time so what's the advice for somebody wants to live a similar lifestyle to you i mean as you mentioned i've got kids now so i'm i'm i i saw travel extensively i actually take my kids with me three months a year so i travel all of or four of us i think that's very good though it gives them very expensive i can tell you i mean you know we we have songs coming up with us because i've got two kids who how can i put this very social yes you know we usually have to bring a a member of families so we're five that's five people traveling to many countries three months a year but for me it's it's what got me to where i am and so the more that i can have my kids getting a taste for that life i mean i'd never left i'd never even to any country other than france or spain until i was twenty years old my eldest son is eight and he's been to eighteen countries already but but he gets a taste of it he he knows a few words he knows about the the culture the food the museums you know it picks up a bit of the language so i think it's i think it's really important to be very aware of these things because the way the world is going right now we're meeting all different people from different parts of the world and if you can build some kind of commonality with them i found in business it really really helps when we talk about when we talk about sort of mitigating tax as much as possible i think that's something that everybody is interested into some degree you haven't and don't have to excuse me pay tax until twenty thirty three because of a a program in portugal so explain some of the you can explain the program that you're taking part in and some of the in some of the ways that you've structured and optimize like your tax your tax strategy but also other ideas and other ways to optimize tax strategy for people that again are okay leaving the us looking to move abroad and that can be anything from where you're living to how you sort of structure where your income goes etcetera etcetera and obviously this is not tax advice just to the the disclaimer is go speak to professional but i know that you've encountered probably a million in one different ways that you can structure your tax that you're still paying what you have to pay and then you're not paying what you don't well the first thing is if you're living in a high tax jurisdiction you're gonna have to leave if you wanna you know legally of reduce those taxes you can't just stay there put everything in a bb and then you know hope for the best so you need to do that but you have countries which are very attractive they have territorial attacks programs such as paraguay for example you know even philippines you can live in the philippines and then you can receive your pensions or passive income into the philippines tax free you've got i mean there's there's a lot of countries that you could look at doing panama another one so it really depends on that person myself personally we moved to portugal we did the portugal residency i invested in a in a fund there i bought a property there i i bought a small team there to handle our clients but also made friends there and i know all the best restaurants in town and the little tiny little fishermen places that are even better but i signed up for the non habit official residency program which is a fiscal status that gives me ten year exemption and but what you need to but the and by the way just to go a little bit off tangent with this one i that i have a tax freeze status i don't pay any income tax in the uae there is corporate tax now at nine percent but again you know there's certain bits and pieces to do with that but to come back to the portugal part is that that is a fiscal status that's valid for ten years so what what it means is that i renewed it just a year ago and so i have a tax exemption for the future so if i ever go back portal let's say the ua tomorrow and it it could happen in any country suddenly they say you know what now you need to pay taxes i've also got another tax free program that can take advantage which is valid till twenty thirty three so if you calculate when i moved to uae in two thousand eight up to two twenty thirty three i have not paid any income tax for twenty five years quarter of a century right so yes as much as i optimize my investments whether it's financial whether it's a at bricks and mortar it's also about optimizing the quality of life and yeah i would have a lot more money if i didn't travel or scuba dive or fly so much but that's my weak spot that's why where i like to spend my money but right now there are other places you can go a paraguay wise a place very easy to get a tax residency you can move there whether you wanna live there really depends on you but there's all these opportunities around the world you just need to be able to know which is the one that best suits you for your life staff for objectives i think also i think one people just need to know is that you're having a second password is not gonna fix your tax wear your resident or where your fiscal residency is your tax residency is and you need to calculate how many days you're gonna be because you can't say i live in the middle of the ocean well i was gonna ask like do you actually have to live in paraguay or any to these other locations for x period of time to claim tax as a rule of law yes you have to be there for a period of time but there are other countries which are a little bit what paraguay let's use paraguay paraguay is a place which is not the most probably strictly controlled countries should we say so people are are inch you know people look at paraguay where saying a place where i don't have to be there all the time and i could be moving freely around but there are other countries that are a lot stricter for example so yeah i as again like i have a team that takes care of that we have a team that kicks care of the citizenship and then i have a residency and i have another team that helps people to make money for investing overseas so i was in kenya with a few of my clients over there and they're just like you know if i do this real estate if i do this project if i'm invest in this what is my roi and i said on this one you're probably making which i thought was quite good as eight to ten percent but obviously you've got your capital growth which is another five percent and then you know you can create equity value another five percent and they're like you know what jeremy if you're not really getting twenty five percent roi in and kenya it's really a bad deal like you know you know it's yeah yeah there's people in the world for whom six seven percent is like amazing but as people in other parts of words i'm not making twenty five percent it's just it's not really that interesting for me and so what you need to do is try and get those people in those parts of the world to other parts of the world and just say looks look this opportunity gives you the roi because the reward is is correlated to the risk you're investing in africa is kenya but as long as you're comfortable with that and obviously some currency risk with the kenyan shi you know two three years you flip it you out you know your fifty percent up you're sixty percent up seventy percent that's remarkable that's amazing but but people that are again north america or us centric are not gonna think like that because first of all the okay so i put money to do dubai you and that was already like risky for me as somebody from canada right that was like a little bit stressful now i had i had somebody close who does a lot of investment in dubai so you know it didn't stress me out too too much but if somebody doesn't have that person or that team like your team no one's gonna put money into kenya like like you go tell you go tell your investment advisor you're gonna put money into kenya the fuck wrong with you i mean like guy what and what what email did you get that next you think it's gonna be a good idea what scam did you i've been investing i mean if you look at property i've investing for twenty three years i bought my first property when i was twenty three and then i bought a property in poland for a hundred percent mortgage at least you put any money down clear you do that you can do that oh yeah i did do that that was in two thousand and five of two thousand still have that well i saw the property a year ago and i still made i made money on it could've have made more but the problem was the hundred percent down came from swiss bank so when the g happened the fact the swiss francs went up and so it wasn't the best deal ever but the fact that at twenty my mid twenties i bought property in a foreign country which by the way i never in eighteen years but that would i didn't put anything down and made money doing it with no money down but nobody would do that in right mind at twenties and take a hundred percent you know swiss currency mortgage mortgage on a polish lotte property but i you know i bought i just bought an apartment in the tb georgia just this last week which would probably get us a annual eighty ninety percent return i'm buying a penthouse in med which even the lawyers were saying to me this is a complicated deal we should probably move on something else and they did out more than one occasion and each time i was like it's okay we're you know let's just move forward let's move forward and if the deal comes through it's gonna be an incredible deal but i do those things because i'm kind of gone past the vanilla stuff right now i do you ever been burned yeah yeah i got burned i got i got burn on one property to buy but as i always keep reminding myself is the times you get burnt at the other times you make money because you go through why you why didn't work what did you do wrong and you go all the way back and ever since i made that mistake on that one property i have gone back into dubai and done more deals bigger deals more complex deals more exotic deals and in some of them i've ten x my money what was the what was the thing that burnt you was it a a scam for no no it was oh sorry you're talking about that no i haven't had a i i haven't had a a fraud it was a i just bought a property without giving it the proper time and due diligence i didn't think about what i just i i was too busy on the company i was probably earning more money than i should at that age and so i was just reckless and i i see a lot of this with crypto clients actually i see there a lot of this they they make it so fast and so they spend it so fast and when it comes to something outside of crypto they generally get wiped out because you when you earn it too quickly you don't value it you don't do your d you don't you know you don't do your research but but yeah so i have i have lost money but no it wasn't i mean there's some crazy things in in dubai real estate but it hasn't it wasn't illegal or fraud anything like that but i have in all my real estate transactions in to dubai seen a lot of crazy crazy stuff it's a it's a fantastic market and with for you for doing that because not of people from north america buy in the ua uae i think they're the least represented by a segment in the whole world i think that will probably change and i'm gonna try and do my best to talk about it on my my podcast to explain how it works how to make money from an investor point of view because i'm not a broker and the the issue is everyone is only getting information from brokers but brokers are not gonna give you the the the nuts and bolts they're i'm not gonna give you the the ugly side of the story i can tell you the good the bad and the ugly and i think by the way the other reason why you did and i know you've done very well we were talking off camera how well you did on real estate i was with a realtor this morning in miami realtor every country i go to i talked to people in i real i wanna know what's going on because i'm always curious and he was like german got a multi family how home i can't remember i'm not far from here and we can we can probably get you seven cent net paid for upfront and the tenant is gonna airbnb arbitrage it and he's gonna do it and i was like great seven percent net net he said yes i was like that's that's okay that's interesting maybe i've got some time we're go and have a look how much is how much gonna borrow is a non res he said probably fifty percent okay what's the interest rate said seven percent seven percent seven percent you know what are you doing like you're just washing a face with the whole thing right just hoping for capital uplift was twenty twenty five any your capital uplift we've had obviously you know this big beautiful bill is gonna help inflate that that's why that's why nobody buys real estate in miami right now two ways to make money in real say right you have your appreciation yeah or you have your cash flow your and like nothing's really appreciating that much and interest is peeling your cash flow yeah so now it's like why am i putting money into miami exactly and then it was just like you know in the uae you can borrow four percent four percent and the durham the uae dram is peg to the dollar so you have stable current you don't know normally when you can get you know finance in a foreign country there is currency risk but you're peg to the dollar you're peg to the dollar but you're getting get four percent here you're getting the dollar at seven percent you get an roi alright at seven percent you are you're borrowing at four percent and then you can get yields of seven eight nine percent even ten percent and sometimes you can do more and then as we know leverage is the game the thing about the dubai that i don't think people really understand i think it's only because a lot of brokers and no sweat brokers i use some of the brokers they're really good ones but there's a lot of brokers don't who were who were i'm not joking one of them used to cut my hair like he's not real estate and in in the uae they don't understand that the best thing they should be talking about is rather than saying buying this our plan property buying this launch and everything you the most important thing that they are not telling their clients is very very simple and you're getting emerging market returns but with developed market financial rigidity so you're essentially getting lending from banks that have very high capital ratios right the ua banks now they're they're very robust a lot of them consolidated but you've got you've got emerging market returns with leverage at developed markets rates i mean it's an no brainer it's arbitrage is there anywhere else in the world where you can get that no not that i'm aware of i i really don't and even if i i i pretty much chat your beauty it right now i'd be very surprised to because somewhere else we can get that type of alright because by the way seven eight nine percent is pretty decent on real estate considering it is a passive asset class but that you can borrow it four percent and borrow at four percent not a fifty percent but up to eighty percent they didn't do it they don't do it now but you used to be able to borrow even on the closing costs which is your land registration fees and your broker fees they don't do that now and i think that was a bit excessive to be honest that you wanna go that far but getting up to eighty percent and then getting your rent to be paid your mortgage be paid by your rent and then you're also getting capital uplift on top of that we forget about the the yield you got capital uplift which is we saw i mean some the report came out it's like sixty percent some of the properties hundred percent i've got properties that went up two hundred percent you can't get that and and the still office opportunities today there's just that you have to look at be a bit more careful now so that was gonna be my follow so somebody okay so now the person is listening to this is graduated from trying to look outside the us now they are active investors and in dubai real estate this don't really cyber advice advice it's not real estate advice not not tax advice not financial advice not investment advice not real estate advice do your own research do you think that there is still opportunity in dubai because there is so much supply when do you think the man's going to run out this is a very important question and i think this needs to be nuanced because you know the way the world that we're in right now is headlines clickbait and you're either this or this in the short term you have to be and this is just someone who is someone who worked in real estate at very high level i work for sovereign wealth funds i work for you know government developers i work for international brokers i've done feasibility studies in africa and central asia it's someone who has bought over thirty properties in eleven countries the ua right now in the short term you need to be really careful about what you buy because you're either gonna get stuck with a dud or you're gonna find one a gem but and i have my own real estate analytics team and i have my own brokerage so that we can source stuff and i plus i have my network so i i i get send stuff you're gonna have to look at a variety of opportunities that are outside your traditional i'll just buying an department in downtown dubai you're gonna have to be really selective right now because there's a lot of stuff coming on online and if you don't do your calculations and you don't get the data you'll be you'll be really stuck with something the fit came out with a report saying that they estimate the property prices will correct not more than fifteen percent this year by the end of this year and by the beginning of twenty twenty six now when you see that it's not because all properties are gonna go down fifteen percent what's gonna happen is some properties won't go down so prime real estate you know your jewels in the crown that known you know people aren't gonna distress cell and some might go to five percent there might be a softening but what's gonna happen is that if that is the zeros and 5s then to get to fifteen we could be looking at twenty five percent and that will be probably apartments because there's as much as expat typically arrive and take apartments there's also a lot of apartments coming on stream but what i would say is that again you need to caveat it based on location view for elevation orientation a lot of other things but in the medium to long term it's still a place you to gotta buy you've i you genuinely feel that you where else can you put money into real estate that is gonna work for you now i'm buying in colombia and georgia and and other parts of the world that's not your cup of tea but but if you wanna have definitely with it from a leverage perspective but a country that is really putting itself on another level every five years in the global master plan people talk about dubai now like you would never have bought in into dubai twenty years ago ten years ago you're buying and there'll be more buying but it's not just what's happening in the uae which as i mentioned there is gonna be a lot of supply coming on it's the it's just like there will always be a buyer or a migrant an immigrant like me on under migrant moving to the uae as long as these decisions are being made around the world that are forcing quote unquote people to leave so the uk's or france saying they're gonna do citizenship based taxation or european decisions i mean europe is is is clear as in a bad state but but i also a good friend of mine said jeremy and he's not a real estate guy he actually i'm one of the people i advised for he's a he's a high net worth person and i advise his for his real estate he said jeremy a third of the world's population lives less than a four hour flight from to dubai wow so when you hear something like that and that you know that the ua is open for business anyone can buy cash crypto wire transfer no no restrictions on russians are the nationals like other countries there is no the the banking system is very much pro mortgage you know non resident finance you have the golden visa program which is historically the biggest the most popular residency program in history you have a golden i have a golden visa the seven ways you can get golden visa one reader say is only one of the options people don't know about that so that's just saying you know what let me just take this residency see my clients we did a an analysis of the data and we found that the the majority of our clients in their top if they had three properties or more one of those property in the world one of those properties within dubai this the other place it was was in london but now everyone is selling their properties in london i speak to all my clients let yeah was the third place with their country of birth which is normal right like you have of canadian property for example i'd have the uk and now i i see so you know and that was that that study was over five years ago before covid now i'd say that of those people those three the london one they're selling they might have some random place at sa slovakia but they will have at least one or two properties in the uae the and then i'll give you another anecdote i am french so i saw a property near monaco and i wanted to buy i said no brainer i have a french nationality i have significant you know income statement i have you know i have bank accounts in in europe and you know and i was yeah i wanna buy this property it was tiny it was like four hundred thousand euros okay not tiny but like it was a small amount of four hundred thousand euros just wanna get mortgage two hundred thousand euros when they show me the list of documents i had to provide to be out eligible for non resident finance i was like who is gonna do all of this work who is gonna do all of and i said listen if you can give me a ninety nine percent chance i'll get a approved of this i'll do it and he said and then he just turned around and said to be honest i don't think you should even bother because looking at your affordability and taking away x x x x x we probably won't give you a mortgage anyway so you won't let a foreign a french non resident with a good you know i'm i'm very low risk you know with a good financial capability buyer a property and then if i do you're gonna have to ask me to fill all this i'm not gonna do i'm gonna buy another property in the buy people buying to dubai because other countries not giving the opportunity i just wanna take a 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just head to cornbread hemp dot com slash success and use code success at checkout that's cornbread hemp dot com slash success code success for thirty percent off your first order of these amazing dummies the hubspot podcast network is a success story partner now if you like success story you're gonna love other podcasts in the hubspot podcast network one of my personal favorites is i digress hosted by my boy troy sand each show is under thirty minutes i digress helps eliminate complexity complications and confusion in your business with frameworks and strategies to achieve true scalable and sustainable success if you're an entrepreneur building anything you need to listen to i digress this is one of the most useful business pod cast trust me go do yourself a favor and listen to i digress wherever you get your podcast podcasts we've covered a lot of different i don't know how do i how do i word this cast different groups of people whether or not you are interested interested in investing in dubai whether or not you are somebody that is actively looking to mitigate their tax situation abroad whether or not you are somebody that doesn't even have a passport i think the goal is to just like constantly be vigilant about the opportunities that like the world presents just be so curious dubai to me is such an interesting option and i'm think more people should look at it obviously we're invested in it but you mentioned something that i think would be interesting to unpack for the audience as well about golden visas and i'm sure there's a lot of different countries that have i've programs but that particular that particular visa because i know that it's trying to attract investment it's trying to attract influencers as well i don't know what the other five visas are but for somebody that is an entrepreneur or an influencer or a content creator or an investor maybe just give a rundown of what that golden visa does and this is just something that i know because i because i've put money into dubai and i spent some time there but it's a really really attractive visa yeah it's it's got a lot of benefits i mean it's not for everyone i'd say a golden user from greece or portugal it's much more attractive because you know portugal a case in point is that you can get residency status in portugal you only need to go for one week every every year and then after five years you gonna apply for a european citizenship very powerful european citizenship and without having to be a tax resident without having to physically be there that's a that's an absolute no brainer and that's what one of the reasons why it's so popular the uae and plus even during that period of time that you are the holder of that residency card you can travel freely within the eu so if you need a visa you don't need a visa now could you have a residency and if we go to the uae it would only give you obviously the residency of the united arab emirates the the advantage of it is that it's over the other residency status that you could have which is traditional regular in know employment visa employer visa is that you don't need to renew it every six months you don't have to travel in out every six months you just go once and when you go again or not for the next ten years it doesn't matter so you get a lot of flexibility what is really good about it is the fact that you feel a connection to that country and it's really smart that the ua really makes it very accessible to a lot of people because they want you to just go oh here you go here's something and you can do it through and change for deposit investment in the business by having a particular threshold of income and as you mentioned you can also get nominated so you know i was nominated so the government the uae nominated me because they probably saw that i have a a large portfolio of high net worth clients and so i was very grateful for that and it was it was you know again like you know it's nice to be getting something like this and so they would give it people off strategic value for example and this is really smart because what it does is it gives you something and you feel like okay me just check it out what can i do with it and it just slowly just makes you go okay well now i've got the residency it means that why don't we just stop in dubai next time why don't we just open a company why don't we just get a bank account why don't we just you know gonna spend a holidays there and it's very very smart and and it really works in terms of the the benefits aside from that i would say it's mainly just having a place that you could go to and stay indefinitely so if something happened to you and you're in a part of the world that was a little bit dangerous knowing that you had that residency you could just be there whether it was title to property or not is very attractive so a lot of clients have golden visas now i mean it's it's really an increasing number but yeah it will give you residency status so obviously you'd get res finance as opposed to non resident finance so you can start using that leverage to build your really estate portfolio in the uae which is one thing but i think it's i think it's more the benefits from the uae side more so than an actual consumer you know the consumer benefits aren't you know enormous other than those that are just mentioned but i think if it benefits the uae it also benefits the consumer as well because the better the uae does and you have a golden visa said the more you're gonna benefit from it yeah no and i think that one thing that you mentioned as well just because again a lot of the a lot of the audience there either investors or entrepreneurs or both i guess sort of two questions from that i'll i'll ask i guess just about for investors first when you do let's just let's just pick dubai and and uae as a as a as a place where people are aren't interested investing because i think they are and especially people that listen to this i've spoken about it in several times now what would be some of the strategies in terms of investment that are are smart investment strategies that are sort of more specific to the uae or dubai that maybe they would not be aware of if they'd only put money into real estate in the us before you mean investing property into dubai yes i think i a tough question i mean there's many different ways to make it happen but i can tell you i've done i've done airbnb arbitrage and done very well out of that i've done commercial properties i've done flips i've done c working i've done what else i've done renovations of offices i've done renovations of houses i've done short term let's i've done long term let's there's all different i mean i was even looking to land the other day for warehousing i mean it it you it's not just the sector i mean some sectors are probably more attractive right now i would say warehousing and commercial is you know villas and townhouse houses there's still some good opportunities what i would say is that let's say for example if i'm an investor and i saw that features coming out and saying that there is likely to be a correction of prices which there's a lot of pushback on this guess what mainly from brokers which is to expected but i would say that if there is a correction of fifteen percent then you will see some people who would have bought at the wrong time being maybe saying you know i'm a negative equity and i would like to offload or if is on a pay stage payment plan you know i think during the trump tariff got a lot of people cashing out of their investments that were getting margin called or somewhere else or there was people who just panicked and wanted to let go you just had to be there and you just see someone say you know what i'll just take you know eighty percent on the eighty percent on the dollar and i just walk away for now you could have caught something there i say if there is gonna be some kind of softening the brave people some people would say well i'm just gonna wait and see where we land but there'll be other people saying if i get someone who's just ready to walk it away from something because he cannot complete the next statement next installment you could take over that at a discount i've already started to see that you're starting to see that already there's a few people ready to sell less than what they paid for but you have to be careful there's those pitching it as selling below asking price but then you have to run the numbers and then you realize like they're not actually doing that that's what happens a lot of my clients they get offers and then we just we just run the numbers on it has dubai because they've they've launched all these visas have they created any programs to support entrepreneurs have they any created any programs to support people that are building incubation any sort of any sort of networks that you're aware of that's something that i haven't really looked into i'm sure there are there's a lot of different visas now and i would say that ua i'm sure they probably do because they're really pro growth and they really want people to set up there you'll see that a lot of companies are moving the headquarters there so we've got bin moving there obviously that's not a startup up but it tells you the path they're going into the financial center doubling now in size they just reach capacity i would there's also a lot of networking hubs a lot of c working places a lot of communities for startup up entrepreneurs and i think actually if there is a softening of the real estate market it's gonna be a win for the uae and it's gonna be a win for in entrepreneurs and people just starting their their journey because what it will do is it will pull down the the rent price it will stop the market from being so hot and make rents affordable which brings more people and allows people to you know choose the ua as as a destination to start so i i see that from a a positive side of things because rent is high because there's so much demand and because there's so many people moving there so what would be interesting because obviously you've built a very successful business but just because of your clientele you deal with heads of state i think you've met like eleven of them thirteen thirteen of thirteen and you deal with high net worth ultra high net worth so when you look back at your own journey and some of the people that you work with and you and you deal with on a day to day how do you think different when you when it comes to building a business building wealth how do they think different yeah i've met so many interesting people it's really i miss it's really some that just just an hour and their time you'd learn something you get a a contact you get insight at the top at the highest level which i would either apply my personal life or am my investing life i mean i tried to think off top of my head but you know i've been in in intimate surroundings with top top top athletes billionaires finance guys crypto guys highly successful people all types of people all different walks of life and you know you you get to see a little bit their mentality by the way not all people who have money also are successful people i think it's it's important before you know because i you know as a father with two young boys the there's a lot i think everyone is cognizant that there's a lot of pressure on young men to be x or y and if you're not then you're a failure i mean my life wasn't easy growing up it was not easy having you know deaf parents and nobody and a school there you know you wanna be the one who's got their parents for example just like you wanna be the one that is too fat too tall too spotty whatever is i i'm just gonna blend in the school and knowing one wants to get the attention but unfortunately in life i've met people who just got lucky i mean i've met guys who right play right place right time or people who act on behalf of somebody who doesn't wanna be visible in some of these emerging markets africa for example where it's just like okay you know i i think i smell bullshit much much better people come in and they're like oh this guy oh i see someone on the social media i've got this got this so i meet people in dubai i can i can i'm really good because i i i know know what real world is because if you're gonna afford to invest half a million euros in in a passport or a hundred thousand dollars or two sometimes we've done two three four million dollars you've been around real wealth and you understand how real wealth moves and so when you see other people and the way they behave you can kinda assess out much faster so that that's been really helpful for me but yeah something sometimes people the right place right sometimes is inherited young people right now who wanna start the journey will not succeed because they are not patient why do we have rich kids because it means that they inherited it from somebody else so if it inherited it it means their parents must have done it in the fifties or six these or even further back i've met three four four generation wealthy indians in in eastern africa for example or in the caribbean or lebanese families there's a hundred years of wealth but because they go around and say this is my life somebody's who's just starting now with like ten thousand pounds ten thousand dollars it's going on my god i'm not wealthy it's like no some you just but you can get wealthy if you just live below your means right you've got cal deficit deficit so just what is the financial equivalent it's just live below your means don't go out and buy silly things that you can't afford on credit at you know eighteen nineteen percent so money accrue compounds over time you just need to make sure that it works you strip you sweat it as much as you can be diversified this is another thing i've noticed with my clients they don't have they'll and this is actually something i apply in my own life is i get really really really really good at one thing specifically and then maybe a second at max but no one's really good at six things so and i talk about that in a either in business sense but if i was to be really really good in skills i would be really good at two three things and then those are not i'd make sure that i was friends with doing business with or recruited someone who's really really good in those areas and then i'd make sure that i knew just enough to make sure that i know if this person is good or not always on top of the game no i try and learn everything to a rudimentary degree myself when it comes to building a business i think that most good operators and entrepreneurs they do learn a little bit of everything to start and to your point then they figure out what they're good at what they're not i mean i'll learn you know how to code a basic website how to write good copy had basic graphic design you know what does a p and l look like how to hire the right person sales marketing etcetera etcetera and then you can call bullshit on when you're hiring somebody and they say they do something or not and that's how you hire well and they think that's probably one of the most useful skills just being able to jump into something being able to learn it to a very basic level and then hiring somebody that's exceptional lot of world class at it if you it's not your sort of zone of genius or core competency it's just like lit like letting them run with it and and most good entrepreneurs again this show i listen to and sit down with i interview incredible entrepreneurs they all did everything they won there was something glamorous about the companies that they built they all figured out everything and then they hired out the best people to help them yeah i think at a at a basic basic level what really helped me was from a very young age figuring out how money works and how people works i think from i definitely know r i pulled that was the first book that i read which is the same for a lot of people second one i can't remember but i think it was something about a book of tells or something which is how to know body you know probably because i grew up with their parents but you know how people behave and how people act and why people act as such and it i think a case in point is that you know i i in part of my portfolio i have different asset classes and have different banks and so on but one of the guys i work with is a tax called day trader and he makes me alpha returns it takes alpha risk and gets alpha returns and and i would know a lot of people would either just run away i i've told people is what he does and people just run them mark like no i'm not like that sounds crazy because he gets really really good returns for me but it's because they're scared of the risk was like if you don't want risk you go for really low risk and could put it in a bond or an etf and then don't complain and then but then you run away when i show someone who can do it but this chap here so what happens is that when the trump tariffs came along the banks are well with investment banks private banks they'll like sorry were down five ten percent wherever was in the early days for everything you know bounce back up and he was up five percent whenever everyone was down and i said well why did you do that he said well he clearly is not of he's clearly the he's the way that he's thinking is not logical therefore i don't trade in the markets because i take high risk high leverage to do things but i need to kinda know where we are before i take these calculations and so he said the minute he said he was gonna put tariffs on china what was it the first time hundred and forty five hundred percent he was like this is not logical this is this is a part of a a wider game so i can't be part of the markets and it's just stepped out and what happens he went at five percent and then conversely when i think it's was just about a few weeks ago he he lost me a lot of money like a really a lot of money i mean i'm still up up up fantastically but he lost me a lot of money and i was like but why wow that's a that's a really big loss why did you lose this he said the market is not acting logical and i said would do you mean he said the truck the the tariffs are in place the the tariffs are here the economic signals are not gonna look good we are you know companies are having to pivot companies are gonna be sitting on the sidelines waiting not hiring not recruiting he said the figures are bad and he explained you know don't wanna quote it but he was explaining a few things he said but retail investors are russian back in and buying the dip and buying the dip but we're pretty much where we were and yet the economic fundamentals don't look good and he said i got wiped out by the retail investors retail investors don't think logically because retail investors are you know let's be honest like kids on on phones buying stuff and saw a guy who's extremely sophisticated in signals and buying and and everything who's clearly at the top of his game otherwise was wanna give him many money and and other people wouldn't give money gets it wrong and loses a lot of money because other people are buying things that be on logical sense so what this comes back to is the fact that the illogical things have negative effects on us but it is just a society to win we i a lot of things are happening that don't make a lot of sense correct but to a point that you alluded to earlier having a healthy relationship with risk and leaning in regardless is how people win correct so all the people and i'm curious what your take on this is but that gentleman as well as all the people that you work with who are high net worth ultra high net worth have succeeded not been given a hand out are not trust fund kids but have made the money themselves they all have a really healthy relationship with risk yeah so that that trader yes the market is illogical right now and and he lost a lot of money in the short term but his relationship with risk over the long term will allow him to win yeah same like every entrepreneur that's made any amount of money building something from scratch betting on yourself there's an inherent risk with that but over a period of time if you take that risk repeatedly eventually it will work out yeah it will you're doing but only because you're doing what the majority of people won't do so it comes out to the blue ocean red ocean you know if you do risk we are the expression creatures of comfort is there for a reason is because we like comfort we're reversed to risk you know this is a guy who i put money with and when i've introduced to other people who have also money they felt uncomfortable with him because he was saying things which you shouldn't actually say to people and i was like well if you wanna and he they just said yeah i don't know man i just i don't feel like that comfortable with him i was like if you want you can't get unorthodox returns with orthodox investing right there is a correlation if you wanna meet a private banker and they all wear this with this private banker suit the dark blue suit with the light blue shirt shirt and he will sit with you new drive bmw seven series you're gonna get orthodox returns because he is orthodox but if you want unorthodox unorthodox returns you've gotta do unorthodox things so it could be buying warehouses in in kenya it could be buying you know commercial property in colombia whatever it may be but you're gonna have to do the you're gonna have to go to places what other people don't wanna go but that's a life lesson right like if you want an unorthodox life if you want a life that is better than ninety nine point nine nine percent of people you have to take unorthodox action that's that's that's what people have such a a tough time understanding they want the outcome they don't want they don't wanna take the rest they don't want to be uncomfortable on the journey there but they also have resilience because if you take risks you won't get it right all the time i've got i've got things wrong you've got things wrong people get things wrong it's how you how you react to it and you accept that it was that it was part of the process and that you move on because i know a lot of people who lost a lot of money and just said i'm never doing it again and just went in something safer every time i've lost money i've just gone back in because the lesson is learned you know what to do this time and therefore by theory as long as you don't go straight back into the fire knowing it's insane usually come out of it and i i have a lot of you know and and that's what happens right you you need a resilience you you need to be you need to understand that you will get slapped i mean i've i've done i've been i'm still at my age still doing you know driving to milan of nowhere getting off flights in the middle of the morning because i understand that you will get being denied and being rejected is just part of the verb journey if you think about a lesson that you've learned over your life or your career a lesson that you wouldn't want anyone else to have to go through but has been very valuable for you so think of well while building the business what would be something that happened sort of a low point that would hopefully teach someone who's listening a lesson that i i've had i've had a lot of low points i've had a lot of i'll tell you a funny low point which is really odd but it is a another thing there is a lot of imitation in business you'll see that a lot of people copied there's lot copycat and i think it's good also to copy other people because you know sometimes if it's working then just do it the same thing i think just put your own what's the word your own style on it your own personal touch don't i'm just completely copy but there was a moment when i started the business and it was the early days i couldn't afford an office so i asked a friend of mine could i sub lease an office from you he about about five thousand square foot office something like this and i said could i rent from you sub from you around four hundred square foot so about as big as this studio right and i could only fit three out a push people in there and he said yeah sure no problem and so what happens he was doing a business that was kind of related to perfume somehow and there was some display shelves and there was a reception in the middle and so what happened is that i would pay him the rent and he would and the reception is i tell listen if there's a client coming from me you tell them you you give me the sign and then you tell them yes it's for for jeremy and then you take them through to to the boardroom and i'll come and join you and he was like she was like no problem and then what happened was that his because they were selling perfume the room smell really nice but what happens before client come either me or my colleague who's now my coo we'd have to go and take the perfume boxes from the display cabinets and hide it so people would need to come in and just say hold on i'm looking to invest in the second parcel and an intangible they cost three hundred four hundred thousand dollars and i'm there's perfume on display on the on their thing so we took it away but people still came and just went your office was really nice i like well you know we try and you know try and make it present and i we'd have to pull up this roll up which said our company name and then take it down when the people came from the perfume this a true startup up but this is a true start this real start i mean startup story is the best and then it gets weirder because what happens is that he was reporting to the the the head office i think was in singapore and he says to the the guy the guy is like oh you know so what's going on with this office why are we we sub leasing it and he said i was just a friend of mine i'm just helping out he's starting his business was like okay how is he doing he said it seems to be doing really well because he started with one and now he's like three four you know even asked him to take a bit more space he's like what's he doing he said oh he's doing he's helping people to obtain a second nationality and he's like okay that sounds a bit dodgy and he's like no it's legitimate it's legal he you know he has all you know and i can see that people are getting the past them and it seems to be words getting around town and so the guy goes that sounds like a really good idea we should probably do the same thing and he said okay boss whatever you wanna do so they set up a second possible company as well and then with his millions and millions of millions he started running google ad campaigns and he started doing events and seminars he hired about eight salespeople people hardcore salespeople people who all just moved in and just start hitting the phones and getting with the inbound leaders and c leads and i was like are you serious like is is this really happening right now in the same office that we are we are now two possible companies in the same office and you know it was a rule it was a real low point because it was just like it's hard enough trying to fight completely the competition as is without having to go to office with your competition and we just out outlast him and he just you know they just stopped it and they moved on different things we end up getting our own office at around twelve hundred thirteen hundred square feet in the end you know big times i think but it was really really tough because you know the bank account was going down and it was really tough to you know every client was a win or a loss for that month or that quarter yeah but yeah that i mean having a competitor in the same office that you are physically in is is a new one i know if you were gonna give you know based on your experience and building how how many years have you've been in this game now fifteen fifteen years fifteen years and i mean like that's it's a great testament to what it actually takes to build something meaningful like it takes a significant amount of time but if you stay in the game you'll find a way to make it successful but if you're were gonna give one piece of advice to an entrepreneur who who's just starting out because you've been a lot of advice about how to position yourself strategically globally but just for that person is just starting out in their in their business and they're starting from scratch and they're you know learning from what you've built what would that piece of advice be i think there there was a swiss guy he gave me i think probably my first or third or second or fifth file like just when i starting out and he said so and he's swiss so you don't understand where this come from he said there's two things in life you need to keep your word and keep your time and he said that that's all you need just a word in your time and you can see the time thing is like okay be pun don't be late nobody likes that in any this society you know french people are attend twenty minutes late you know in middle east gets a bit worse and in africa sometimes gonna show up right but but the time thing yes i think you know there's some things that will never change in business but yeah keep your word is very important i would also under i would also say karma is really underrated i think that if if where i am today i think a lot of it is just constantly doing the right thing constantly doing the good thing and it will come back around it's it's i just think that's something that is important to consider i think you should yeah i think keep your word and keep your time you just never know when it's gonna come back and repay you i want to i wanna make sure that people know where they can connect with you if they want to learn more about what you're working i know like listen you're building at your youtube channel now you're putting out a ton of content i'm excited to see i'm excited to see your your you know your audience and and your message sort to grow but where can people connect with you if they want to first of all they wanna actually do business yeah but also all the different social handles that you wanna send people to okay so look if you just want to have a second password a second charity a second residency whatever it may be savory partners is the fifteen year old six times government six government licensed agency that is accredited with six international governments and you know five hundred you know two hundred google reviews and and so on and that's that's the company that i started and is is a very big player in this in industry and we're very well recognized that comes with limitations so i set up millionaire migrant the the reason being is that if there's a lot of things i wanna have more bandwidth to kind of cover topics from my own personal stories lessons i've learned from my clients it's a more of a personal type of journey things about investing overseas which is not relative to citizenship and residency many many things egg just gives me more freedom to cover more topics that's millionaire migrant so i think on instagram is millionaire dot migrant because i got millionaire migrant my personal handle and then they've rejecting somehow some i'm shut out so there's millionaire dot migrant we'll put it on the sonos too yeah yeah yeah so millionaire migrant on youtube recently started it seems to be getting a lot of traction on particular topics so yeah that's that's where to to find me i chose that because people are taking no mad and expat and you know those sound like really cool things and i just saw you know what i'm a migrant right you know i i'm an immigrant i'm an immigrant i'm a migrant so you know that's it is what it is i know just it because i think people just listen everybody everybody who's thinking about how to better their life how to change countries how to lower their tax burden how to look for new job opportunity where to build a business all of it is about it's about wealth it's about wealth fortunately happy yeah it's and when i say well i i'm yeah for sure the financial wealth but where should i raise my family so that they're safe where should i raise my family so that we have the access to the best health care so that we can be physically okay where you know where can we avoid conflict where can we avoid whatever so everybody's looking to live this their best life their their highest quality of life and and that is the true definition of wealth and success and i think that it's na to pursue any definition of success and think that you can achieve it or in the most optimal way by just staying in one spot because to truly achieve success yes the us offers a lot of great but there's a lot of other options outside the us as well where you can i mean in terms of health care in terms of safety whatever that metric is nothing is given yeah yeah last thing that i like to ask because you've given over a wealth and knowledge i know you have you have two kids and the way that i like to frame it is if you could just pass on one lesson the most important lesson that you've learned over your entire life in your entire career and the one thing that really stands out what would that lesson be that you wanna pass on to your kids and why nothing is nothing is as it seems there is so much in the public domain there is so much in life that is not real that is misrepresented that is p to be something else you know i've met over a thousand multimillion millionaires billionaires elite athletes heads of states i've sat in rooms with them discuss many things with all all these people literally at the top of whatever you know enterprise or public or or private whatever it may be and it's not what you think it is it's really the games played very different it is not politicians act to be like this or famous people are meant to be like this you know i i've seen their bank statements i've seen their bank accounts i've seen their assets i've seen i've sat with them and see how they behave you know i've had some of the biggest football players in the world who look all bling and and you know get on private jets when i sit in the room politely get a chair for me and let me to to sit down shake by the hand turn up on time you or or you know politicians that would say or we're doing this then i see they're doing something else or so called multimillion millionaires online have ten thousand dollars in a bank account it nothing is as it seems so the as a young person starting out and that's for my kids the first time the thing i would tell them is that if anything we have as a family right now it just came from hard work and nobody likes to hear that nobody likes to hear that you need to do hard work everyone wants to hear a hack a shortcut or you know this this shit coin here or this mem coin here everyone wants to because that's what people want and yet they do that because they see people online have this and that i know those people online do not have that money the car is rented the house is rented the clothes are rented the the private jet is stationary the whole thing is fake and the first thing told that as long as you block out and understand that you can't take any of this at face value the most successful you will be because then you won't have to worry about all this background noise you won't have to compare yourself with this or that or the other thing just do you and but just understand that if you really wanna achieve something there is no other way to succeed than hard work and i and one of the motto i live by is to to suffer to succeed if you're not suffering then there's really nothing at the end of it right because if you're not suffering there isn't there isn't anything there not nobody ever got anywhere without some kind of suffering

hubspot is a success story partner now if you're an entrepreneur listen up because hubspot makes impossible growth impossibly easy for their customers if you are building a business you need to get hubspot why here's the perfect example moo house college needed to reach new students with fresh engaging content a problem that every single business in the world has but with a nine hundred page website even the tiniest update took thirty minutes to publish now breeze which is hubspot collection of ai tools help them right and optimize their content in a fraction of the time and the results thirty percent more page views and visitors now spend twenty seven percent more time on their site if you are ready for impossible growth like this visit hubspot dot com this new year why not let audible expand your life by listening explore over one million audiobooks books podcast and exclusive audible originals that'll inspire and motivate you tap into your well being with advice and insight from 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transitioning into investing one one last thought or question with silly benz because obviously achieved massive scale how do you decide as an entrepreneur when you wanna hold on to something versus when you want to sell it because i know that when you have that kind of scale you're getting offers from private equity or or strategic buyers so what's the words of wisdom based on your experiences as to what you should do should you start with the exited in mind should you hold on to the business long term should you sell it at the right time this is a very personal answer because everybody has different opinions about this how do you think through these ideas i don't think anyone should buy or acquire a business solely with the exit in mind but i do believe once you scale a business and it's life changing money for your family in your future you should always take the bird in hand so let's talk silly bands when it was at the height and i was getting all these offers that you talk about they were pretty substantial thirty five fifty sixty million dollars and i said no to all of them because i felt i could take it from a hundred million to two hundred million to two who knows what when you were making when you sixty thirty fifty sixty million was it like a 1x x revenue that you were getting off or is that or was it like multiples it was like a two or a three hour that's not okay sorry i thought i thought you were like a sixty five million revenue sixty five million dollar off okay so you're getting them no it was like a two three x multi it's not bad so for me now it's different i think if you're starting out and you build something meaningful you should stay the course long enough that where the exit is life changing money in bird in hand one thing that i learned was silly bands and thereafter is that i invested too freely after silly bands into too many startups and i went backwards financially for a little while and that was something that i learned and would never do again so i think it's important for people to understand if you build a cool company and you can sell it for a real dollar amount and move on and really figure out the next phase of your life whether it's retirement getting in shape or whatever it may be you should do it because you're not always gonna be able to sustain growth no matter what your business model is and what type of business so if you can sell it for a meaningful dollar amount i would sell it the peak was two hundred million right was that or was that was that over a period of time over a period of time oh that was over a period of time so you rejected are you upset you rejected offers i'm not upset that i rejected some of these offers because it got me here i wouldn't be in this seat if i sold silly bands for sixty five million or fifty five million or a hundred million dollars because i wouldn't have went on to continue to build more and more companies i probably would have bought a beach house bought a couple more cars and then just retired and it did angel investing and never built anything so for me i really enjoy the building process i like taking the idea from napkin to being online to being in retail stores into seeing that success especially when i can bring others along the way like recently we just launched a puzzle company paragon puzzles and i did that with elizabeth and she really wanted to do something in the puzzle space she's a big puzzle so i did that and i love seeing that process from her brain to my brain from napkin to in stores and now it's starting to grow and get popular and that is the coolest thing that i get to do every single day other than educating people i love that i i absolutely love that i mean it you're you you have such a good mindset around like sort of your life story and i think it's important because a lot of people they don't realize everything happens for a reason and even not selling happens for a reason and ultimately ultimately not selling could be more help you be more financially in the long term because now you made some investments and we can talk about why a good business operator doesn't always mean they're a good investor that's also a thing that i there that could be a whole episode for sure but that that forced you to figure out okay what's next in life and and you've done that like very very well yeah like i don't think that if you had a a sixty five million dollar exit would you be on tiktok i i have no idea probably not probably not you never saw tom from myspace again no he's he's gone he's gone on he's literally filming birds in the yucatan somewhere and nobody's ever seen him again because he has all this money so yeah i think me not exiting silly bands me going through all the trial and error and failure sent silly bands has made me what i am today and i think it has helped me craft being such a good educator because i've done it all and i'm able to then extract all the good points and bad points from all of that experience to be able to help others because i have people right now that have ten thousand dollars to their name and i have people that have ten million twenty million to their name but everyone needs help along the way yeah and and using that that you know that point is a segue just because you're good at building a business doesn't mean you're good at investing so all your most of your content right now is around investing in finance so what happened when you made some money and this happens to happen to me happen to a lot of my friends as well they start they make a little bit of money and you start to go into angel investing and you have no idea what you're doing and then you lose most of it yeah and what has actually happened in in my case and a lot of my friends as well we just stay away from angel investing and now we're just go to to real estate and stocks and maybe a little bit of stock picking because like i don't i'm not good at betting on the jo and figuring out like pre revenue if a company is gonna hit and i think that when you have a little bit of money it's exciting to try all these new ways to invest but i outside i have one friend who is like actually an angel investor probably does fifty sixty angel investments a year outside of that i know people that are worth hundreds of millions of dollars that suck at it and they've stayed pretty much away from it right and i won't i won't name names of one time particulars with several several hundred million dollars and he will not write a check more than fifty thousand dollars because every time he does he loses his money so he's just like what's the point and then he just started going to section eight real estate because it was just like it was an easier it was an easier investment opportunity that didn't blow up every single because time try to do it well that's one of the biggest parts of my message when it comes to investing in general build your base yeah then start diversifying because a lot of people wanna start out they get their first twenty thousand dollars they wanna go buy a house they wanna go buy a duplex and flip it you have no idea how to do it if you don't have a partner that knows how to do it don't do it because it is not the right strategy for me i think people generally should build their base whether their base is a hundred thousand two hundred thousand five hundred thousand dollars so that way they have compound interest doing its job in building wealth while you sleep after that then start diversifying maybe get into real estate try house hacking get a couple duplex build that up start building a portfolio there but when you get to the phase of wanting to angel invest whether it's through big platforms and startups or uncle bills restaurant yeah you have to understand that in many instances like your very wealthy friend money has a way of making people think they're smart and it's really funny to me because we talk about people that are very wealthy with their boring businesses and i think it is one of the greatest ways to build wealth is through boring businesses and right now you know there's so many businesses and these you know boomer owners that don't have exit strategies so for them they're willing to just lock the doors and walk away they've got their millions of dollars they've got their house paid off and that is the huge that is the biggest opportunity i think in entrepreneurship right now is buying these established businesses you can get owner financing there's a lot of different ways creatively to take over these businesses add in modern technology modern sales strategies and really make a lot of money but i think the main thing with venture investing and i do it now too keep your check sizes small like you said fifty thousand my check size used to range between two hundred and fifty thousand and five hundred thousand now i'm twenty five to fifty thousand on my checks i'm actually gonna leave here and go do a wire for a very important company in the human robotic space and but i think that is the key take more shots in your investing like that because you're gonna have you know i have this thesis thesis that if you're gonna invest in ten venture deals five or six of them are gonna go to zero yeah two of them are gonna do okay you just need one that gets you that fifty or hundred or more x and that's where all the money and wealth is built but don't start out doing that kind of investing i think too many people start too early in that type of investing and a lot of them are gonna go to zero because like you said they don't know how bet on the jo they don't know what's gonna scale and a lot of these high flying companies take years and years to become liquid and become profitable and a lot of people don't understand that when they're investing in these types of deals we introduce these deals in the rich habits network in our private community all the time and i always reiterate to people do not invest this money if you expect it to be liquid anytime soon because some people think fucked up yeah they can invest in a startup or invest in an apartment building and they're gonna be able to get their money back or see a return in a year it doesn't work that way so i just always make sure that i share the good side of everything we do but also the downsides but also just give people a proper understanding because everyone wants to build financial freedom but they don't know how to do it and and you're gonna make mistakes a along the way so i think it's important to not go too fast in things you don't know just what is it fig ai yep that's yeah yeah yeah so yep so so one of my friends i can name him because i'm sure he's very proud of it so so shane ne do you know him yep okay so he put in money at like a three hundred million dollar evaluation valuation he's been he's been like on the figure ai yeah no i for a long time yeah and now the valuation well i can't say no no but the the brett brett ad cox is a very impressive guy very very impressive guy yeah he's great but i mean he has a track record so this is his third i think if i'm not mistaken second our third is second gonna third one of the companies you took public which is like a anyway point aviation company archer aviation very very impressive guy now that company is blowing up but i don't think i don't think many people have that luck when they're putting their checking and and the bigger issue is not in my opinion at least the bigger issue is not the person that has the ability to write two hundred and fifty or five hundred thousand dollar checks it's the person who is pulling in a two hundred to three hundred thousand dollar per year salary and they and they're in you know they're maybe they're in intact maybe but they're like oh angel investing is sexy let me start writing twenty five thousand dollar but that then it's a significant amount of their money yeah that they're putting in and they're putting in money into this pre revenue on you know pre revenue early stage startup nothing's proven out first time founder because they don't they've never done it before right as opposed to putting money into something a little bit more secure and i think that that's the biggest issue that i have with angel investing because just because you're pulling in a good salary or even if you had a say you had a ten million dollar exit in in you know a state with high taxes well you have like what five million after that right ten millions on paper great great exit amazing amazing exit but you can you can burn through that money very quickly if you think that you're a good investor just because you were good at building a business well a lot of people and most entrepreneurs especially male entrepreneurs they all think that they're a lot better at it than they are and it takes many many years to learn it i mean even you admit that you made some mistakes and angel investing i've had a lot of zeros in angel investing but now i've learned rather than getting in you know day one where it's the idea and the concept and i'm one of the first five investors i'm much more happy getting in at a hundred two hundred three hundred million dollars on a com on a company that's having a meteor rise because then i am not betting on a concept i'm betting on a product that has already tried and true and usually built out and so i think that's an important aspect of understanding where you're getting into the company as a process and understanding where that company can go from a market cap in the future and that's why i'm betting big right now on humanoid robotics nuclear and still kind of the second phase of ai which to me i believe is the software side of ai and the application side of ai and that's where most of my money is gonna go in the next three to five years thanks for tuning in if you found this valuable don't forget to hit that subscribe button so you never miss an episode and if you wanna dive deeper into this conversation check out the links in the description to watch the full episode see you in the next one

hubspot is a success story partner now if you're an entrepreneur listen up because hubspot makes impossible growth impossibly easy for their customers if you are building a business you need to get hubspot why here's the perfect example moo house college needed to reach new students with fresh engaging content a problem that every single business in the world has but with a nine hundred page website even the tiniest update took thirty minutes to publish now breeze which is hubspot collection of ai tools help them right and optimize their content in a fraction of the time and the results thirty percent more page views and visitors now spend twenty seven percent more time on their site if you are ready for impossible growth like this visit hubspot dot com in this lessons episode explore how novelty and mental challenge protect the brain from cognitive decline learn how trying new activities builds neural pathways that delayed dementia learn why staying socially and mentally active is more powerful than relying on diet or supplements and learn how ulysses contracts help us beat temptation and make better decisions for our future selves one more one more thought and question on memory and sort of brain health and brain optimization i've i've spoken to stephen ko who does a lot of work on flow state and he's written lot several books have done how many and he was speaking about activities that ward off alzheimer's and dementia and i don't know about the science behind it he's he has a lot of conviction that certain kinds of activities can ward off alzheimer's dementia is there anything that is studied or proven to ward off alzheimer's dementia if that's something that's in your family he was mentioning if i remember correctly he mentioned that tennis was one of the most beneficial activities because it's cognitive and physical at the same time which apparently is something that is not prevalent in in many other sports i don't know where i think he's on research on this but regardless in your studies have you found anything like that to be the case where any sort of activity prevents cognitive decline maybe any foods any anything at all really i'll tell you the whole the whole thing comes down to challenging your brain with with novelty so the key is and and and you can fit anything you want in here including tennis but the key is if you are an expert tennis player then playing tennis in your sixties or something is not gonna benefit you the thing that'll benefit you is to not play tennis but to start something else that you've never done before that you're terrible at that you need to learn how to do that's the thing and this is true across whatever it is whether it's i don't know people always ask me about su or you know with saline or whatever the thing is it's gotta be something that's challenging what you always want to do but especially if your brain is getting closer to cognitive impairment is put yourself between the levels of frustrating but achievable so you're taking on a new task let's say you've never done su before then that's cool you start su you don't know what you're doing you're putting a lot of effort into it the point is what that's doing in the brain is building new roadway your you're making new things happening with your synapses that you haven't done before as soon as you get good into roku then you have to drop that and pick up something else like tenants like whatever the new thing is you haven't done but the key is the challenge and that's where you always want to be and weirdly that's actually our best thing that we know about for you know for dementia is is challenging the brain obviously there's lots of pharmaceutical work going on and other things like that as far as foods go i i don't think there's anything that's particularly convincing about that if one already has a balanced diet i don't think there's some magical new food that one can do there but the key is to constantly build new roadway and bridges in the brain there was a study that's been going on for i think like thirty years now called the religious order study and this is on nuns who live in con in the chicago area who all agreed that they would donate their brains upon their death and so over the years different nuns of of passed away and donated their brains and the brains have been autopsy and the the stunning result from the study is that a number of these nuns actually had alzheimer's disease their brains were ravaged you know molecular you can see this in the tissue the tissue is degraded their brain tissue but even though they had alzheimer's disease they they didn't show the cognitive deficits that that one would expect and this came as a giant surprise but the reason is because these women live in these con till the day they die and in these con they have chores and responsibilities they have this very active social life and you know when you have an active social life you're you're arguing people fighting with people and you know getting along with people and whatever it's we sometimes say in the field that there's nothing is hard for the brain as other people and so it's constant challenger constantly keeping their brains active and as a result even though their brands are d generating they are they're building these new roadway compare this to people who retire and don't have that kind of challenge and sit at home alone and watch television on the couch that's a very different thing that's happening as their brain tissue degenerate there's no new roadway being built and that's why you can see the cognitive correlates of the degeneration that's fascinating so retiring very retiring with no activity no no learning new skills no socializing very bad for your brain i would even it's interesting but i guess by virtue of what you just said flow state is is great for productivity and for work but it's actually useless for preventing cognitive decline which is ironic because everybody keeps trying to how do i get flow state how do i you know how do i optimize my four hours in the morning where nothing distract me and i'm completely in the zone that that's exactly right you got it that what what's funny is brains are always in this middle state where they're trying to balance novelty and familiarity so if you're doing too much novelty it's tough and the brain really wants to just be before for example i just returned from an eight day you hike in spain pilgrimage lungs community santiago and you know each night you're sleeping in a different little in and then you walk fifteen miles in the next place so and and when i came home just a couple days ago i really just wanted to be in my bed because i thought oh it's familiar and i wanna be in this bed for several nights and instead of a different one each night so it's it's tough when you've got too much novelty but the key thing that you just wanna make sure you're always avoiding is too much familiarity and you're exactly right in the flow state you're saying okay this is something i've trained my brain on and it knows exactly what to do and i don't have to challenge it and think about something new here so you don't want too much of that what would you say that are some some common habits that are really damaging to either our brains health or just brain's potential yeah i mean so many things that that we all do obviously you know diet is one unless people think about it what's cool what what i think is neat is that just over the course of my lifetime so far i i feel like i've seen a real change in the way that society thinks about diet now but maybe i'm wrong maybe people just talk about this on social media about eating clean and then they don't actually do who knows but i think some people try and maybe probably that it's true too to be honest you know what i find interesting i i see these these weight lifting videos on on youtube and i i watch these things and i try to implement some new techniques and whatever these things all have you know millions or tens of millions of views and i think that's awesome that so many people are watching this thing about like you the five vest you know back exercises are five best buy are i think hey that's so great that so many people are watching this but what i don't know is how that translates in other words do people are there millions people watching it that not doing it i'd but i'm not certain anyway as far as things that we do obviously it or it feels to me anyway that there's been a lot more emphasis about sleep and this is massively important one thing that i feel like i've seen a change on as well is alcohol consumption which is related to the sleep issue it's become more socially cool to not drink alcohol which is a great idea right because alcohol and among other things disrupts your sleep and so at least in the circles that we spin in a lot of people are not drinking in a way that let's say our parents generation everybody drank so i think that's a that's a really cool hack that's been happening socially you know and obviously one generation ago everyone would smoke cigarettes and there were these ads you know nine out of ten physicians recommend camel brand of cigarettes or something it's crazy to look back at those sorts of ads but anyway so these are all sorts of bad habits that people are are working on to my mind one of the main interesting challenges in life is that we all have temptation that we in our long term thinking self would rather not give into whether that's drugs or alcohol or some people have gambling or some people have sex addictions or whatever the issue is that people have when they're when they're really in a moment of sober thinking about who do i want to be in the world they're hug they're on a hike they think okay i i don't wanna do that anymore the question is how do you get yourself to actually not do it because we are very different people at different times and when you're faced with the temptation you're probably going to do it and so my one of my deep interests and this is actually my my next book is on something called the ulysses contract which is how we make deals with ourselves through time the listeners may remember the story of o also knows ulysses who is coming home from the trojan war and realized he was gonna pass the island of the sirens and and he really wanted to hear their songs but of course he knew that like any mortal man their their song would seduce the the whole ship to to come crash into the rocks and everyone would drown so what he did is he filled his sailor his you know sailors ears with beeswax and he had them lash him to the mas so that he could hear the siren song but he couldn't do anything about it because he instructed them i want you to go straight and just ignore me if i'm screaming and yelling the point is the the ulysses of sound mind who was you know tens of miles from the island knew that the future ulysses who who would be right next to the island would behave badly what he was doing is making sure that when faced with temptation the future wouldn't wouldn't behave badly so what i find very interesting is how we can make ulysses contracts in our own lives to make sure that you know for example we show up at the gym one way to do that is to tell your friend you'll you'll meet him there at you know nine am and if you tell your friend you'll meet him there then you wake copy maybe feel a little lazy you feel like skipping i can't because he's gonna be there so then you show up so that's a very simple way of making you ulysses contract for people who are trying to you know battle drug or alcohol addictions there are all these things you can do like make sure you never carry more than twenty dollars in your pocket because if somebody offers you drugs on street you'll say oh shoot i don't have money or for an alcoholic the important thing is to clear all the alcohol out of the house because even if you think okay look i've i know what to do i'm not gonna drink this thing if it's there you'll drink it at some point so there are all kinds of things if we think about ourselves as creatures through time who are not the same person in all moments i think this is a very powerful hack to to help our future behavior thanks for tuning in if you found this valuable don't forget to hit that subscribe button so you never miss an episode and if you wanna dive deeper into this conversation check out the links in the description to watch the full episode see you in the next one

hubspot is a success story partner now if you're an entrepreneur listen up because hubspot makes impossible growth impossibly easy for their customers if you are building a business you need to get hubspot why here's the perfect example moo house college needed to reach new students with fresh engaging content a problem that every single business in the world has but with a nine hundred page website even the tiniest update took thirty minutes to publish now breeze which is hubspot collection of ai tools help them right and optimize their content in a fraction of the time and the results thirty percent more page views and visitors now spend twenty seven percent more time on their site if you are ready for impossible growth like this visit hubspot dot com the superhero leadership podcast is a success story partner now what does it take to lead like a superhero you're gonna find out on the superhero leadership podcast it's hosted by marvel's former ceo and legendary turnaround expert peter k each week peter is joined by top performers from business media and beyond leaders who have mastered the art of impact resilience and together they explore peter's thirty two leadership essentials revealing what it really takes to rise inspire and lead with purpose if you wanna level up your leadership this is your blueprint search for superhero leadership wherever you get your when i was a senior in high school everyone knew me as a candy mac i go to costco i'd buy three hundred dollars a candy and like flip it for five hundred dollars a next day that's why i thought i was gonna go into business there's a very strong scientific argument evolutionary argument that by our orientation is to focus more in the future he spent six months in silence meditating fourteen hours a day no phone no books just him in his mind corey mascara is one of the world's most sought after mindfulness teachers but he didn't start that way what should life look like compared to probably what ninety nine point nine nine percent of people who are listening to this are living right now for most people it really starts with slowing down enough to be able to be connected to the being that is doing all of doing the more you do the more there is knowing and clarity of what to do in a given moment and there's actually like a pulse that can guide your life from a monk in be to a mindset coach for fortune five hundred company corey has dedicated his life to helping people master the inner game of focus clarity and deep self awareness he's taught at columbia he's written best selling books he doesn't preach he practices and what he teaches could change your life i think for a lot of people they've learned to mistrust themselves the future doesn't exist in the future in the past doesn't exist in the past they're all arising from the present moment corey i'm really happier here i just want to sort of set a baseline and ask you what does mindfulness mean to you this might be a corny answer but in many ways i i think of mindfulness as an an act love it's it's a love affair with your life so many of us for obvious reasons are just very easily swept into automatic pilot sometimes caught up in things that we enjoy doing but a lot of times just caught up in the grind of life and the invitation into mindfulness and when you start getting into this work is really like reclaiming your life and seeing like in any moment it is it is here this is it this moment is it and if i miss it it it's gone and that's okay because it's there's this one right now that i can wake up to but what does it mean to not get caught in this trap of thinking once everything comes together then i can start appreciating my life then i can relax then i'll be happy the belief that there is some future moment more worth our presence is the reason we miss our lives and mindfulness is an invitation back into the recognition that all we have is right now i feel intuitively like this is a modern a modern phenomenon a modern issue where we are living constantly in the future or maybe even in the past worrying or have anxiety about what's come or what happened and i think that we probably spend the least amount of time in the present i don't know if that's a correct assumption you can tell me do you feel like this is a the the stress of what's to come as a modern invention or are humans sort of genetically or historically coded to always worry about what's to come and whenever we try and focus on the present we're actually pushing back against the way that we were built well there's a very strong scientific argument evolutionary argument that our orientation is to focus more in the future the psychologist doctor martin sal he wrote a book called homo prospect which is making the argument that at our core we are future thinking beings our unique capacity is to imagine a future that hasn't yet happened and then organize resources to help bring that future to reality no other animals or or that we're aware of or and maybe this has changed in recent years our understanding but like have that same capacity to do that to imagine a future that doesn't exist and then create it so i would argue that at our core that is that is more a capacity than to just be present we can also talk about in a bit how they're not necessarily contradictory because anything anything the the future doesn't exist in the future in the past doesn't exist in the past they just exist they're all arising from the present moment and so where so many people get stuck with meditation and mindfulness is they they think they shouldn't have these thoughts about future in the past and then they end up judging themselves for having those thoughts and then judging themselves or judging themselves and they're just like i suck at meditation why don't even try so the big thing is like make space for all of that but when like when i as someone engaged in this work like i have to have future thoughts all the time i have a kid now and we had a like plan for his future we have to save money and i have a teaching business as well so i'm i'm planning things the the question always for me is like it's the thought about the future that's pulling me into the future is it coming from a place of fear anxiety trying to get safety and control or is it coming from a place in me that is more free and spacious and i i'm often tracking like the the the decisions that i make that inform especially big things that i do with my life i i really don't want them to have the resonance of being a decision i i almost want them to have the resonance of being a receiving as if i'm just like relaxing into myself in the deepest most spacious place in myself and then seeing like what arises from that place when i'm not acting out of fear anxiety and worry of like am i gonna be okay and many people think that when i do that like if i just meditate and i let go of everything related to the future in the past that i'm just gonna dev dissolve into a puddle of nothingness and i'm not gonna get anything done that's not true like you're you there's energy that moves through you and even the most awakened and enlightened state right that has to expresses itself through your body and through your mind it just expresses itself differently than the energy of what do i have to do to get safety praise love and connection and so the the exploration of what it means to build a life from presence and even like from the resonance of wholeness and happiness rather than emptiness pain and desperation is really the exploration of how do i rest in that most spacious wear place and myself and then listen for what wants to come through and then use the resource of me my human capacity and agency to help usher assure that into existence so that's a way that we we blend this work of presence and mindfulness with our capacity to create a beautiful life but we wanna create that life on the foundation of the place in us that is already whole rather than the the place in us that feels empty and if we do the latter this is where you get people who build businesses to try to get a sense of worth and praise because they have a a wound that their dad didn't love them or their mom didn't love them unless they work super hard so they're constantly just playing out that pattern and then you build an entire empire that's on the foundation of pain and not actually coming from the truth of you or a a place in you that really gives you joy it's just helping to protect you from having to feel the trigger of that discomfort and not of not feeling good enough so yes well the the first response to the original question is like no i i i think our actual state is to be future thinking are we more do we have more hooks to get caught in that future thinking now in a negative way yes the psychologist of alberto so as we experience more stimulation in one week than our ancestors experienced in their entire lives which is not too hard to think about even just like in the context of what i'm looking at right now i have a screen i have a ring light there's sounds in the background like most things around me are artificially built versus like being in the forest so instead of having like one lion that you're contending with every couple of weeks like it's just constant certainly coming at you and there's so many things for the mind to get hooked on to addicted to get addicted to and that i think creates a lot of noise that makes it difficult to parse like what are the thoughts that are actually gonna that are future related that are coming from a place of presence and rooted ness and my inherent wholeness and which ones are just coming from my mind attaching to things that it's scared of or or craving in my environment and i'm building my life from there my question really is when we look into the future and say we're ambitious and we want to build a company wanna be an entrepreneur we want to i don't know think about all the things people get excited about they want to be in better shape they want to be in a great relationship they want to get a promotion at work is there a way to tell if those things are being driven from a place of fear or true happiness and excitement because that to me would be the and maybe maybe you have to do the work maybe you have to look inside and and be more mindful and to meditate to truly know but i think that people that are bought into intimate bot into meditation already and i say that meaning that some people don't do it just to be very candid and some people don't do it is there a signal they should look for when they think about how they operate through their day that should be a sign hey i'm not doing this i'm not doing this trauma free i'm doing this from a place of hurt or a wound or something that i don't quite understand and that is a great signal for me to maybe look inside be you know alone with my thoughts a little bit more is there something that people can sort of tap into that helps them understand why they're doing the things you're doing and if it's in a positive way or a negative way if that makes sense yeah i'll give you a a few things the first is you can ask yourself the question what comes up for me when i think about not doing this if it is a motivation coming from a wound mo health is here to help you start your weight loss journey with caring personalized support meet one on one with board certified obesity doctors and registered diet who truly listen and understand your unique needs eligible patients can access affordable gl one medications delivered right to their door each month no insurance no problem mo health accepts fsa and hsa making care accessible and affordable and with twenty four seven customer service you'll never feel alone on your path to better health get started with mo health today take the free quiz at join mo dot com and use code audio forty at checkout for forty dollars off your first month of membership that's join m o c h i dot com with promo code audio forty this new year why not let audible expand your life by listening explore over one million audiobooks books podcast and exclusive audible originals that'll inspire and motivate you tap into your well being with advice and insight from leading professionals and experts on better health relationships career finance investing and more maybe you wanna to kick a bad habit or start a good one if you're interested in learning how to master your emotions and hearing scientifically backed advice for using your emotions as a tool may i suggest shift by psychologist and best seller author doctor ethan cross trust me listening on audible can help you reach the goals you set for yourself start listening today when you sign up for a free thirty day trial at audible dot com slash one that's audible dot com slash one you will probably notice a lot of fear arise in your system and it will be loud and anxious and buzzing it will almost have like a the resonance of survival in it like no you need to do this that is typically what could be referred to as a protective part of you that developed a belief emotional and behavior around who you need to be and what you need to do in order to get certain needs met and so when you confront that part with the question well what if we just didn't do that it will usually come online in a loud way and convince you why you need to and it will it has very clever ways for doing that but the thing you want to track is does it bring a lot of noise is it really trying to convince me does it make me feel very scared if i weren't to do this that is one in general telltale way to know that this is coming from something that is guarding a lot of pain another thing you can start to do just to get a sense of like what is the resonance of things and motivations that arise from the place in me that is rounded happy excited inspired versus the place in me that's scared and control fearful is to just track throughout the day the moments where you feel most grounded most present most connected and most loved maybe it's a walk in nature maybe it's when you're with your partner maybe it's like a few a few moments like while you're in the bathroom at work and nobody needs anything from you and just like you don't have the fear in your system that's coming online that's constantly gripping and telling you what to do when that subside you just pay attention to how does my system orient in those moments what do i think about what do i desire where does my energy want to go and then throughout the day track what are the moments when i'm most stressful where i feel the most amount of fear what is my system orient to in those moments what does it think about what does it feel what behaviors tend to come online as a pattern and you'll start to see typically that there's a difference there than in my most relaxed state just like oh i i feel more possibility like i feel a draw to start that business in my more fearful state i feel like no i i i really just have to stay in this job or like your patterns of control come online in a big way and it feels very compelling and convincing in the early stages of decipher this you're just trying to sense that there is a difference there because most of it when we're living on autopilot it just feels like noise a thought is a thought is a thought there's not a thought coming from wisdom there's not a thought coming from fear it's just noise in the system a lot of a different emotion sometimes they're happy sometimes they're not and same with sensation in our body so this is a way that you can start to break down the category of like oh yeah when my system is relax when i do feel good this is what wants to come through and when i'm helping people try to figure this out or what it means to like build a life that is not only an extension of your wholeness but also allows you to live in a space that reinforces you being in that place so what does you know in your mind what should life look like compared to probably what ninety nine point nine nine percent of people who are listening to this are living right now i think for most people it really starts with slowing down enough to be able to be connected to the being that is doing all of the doing which is a little tri but most people have not slowed down enough to even realize that there's someone and some space behind all of the action and behind even the decision making most of us are playing out long standing patterns that were motivated by things that happened in our family or that we caught in the media things we had to do to survive or to get love connection within our family or ideas that we latched onto to in like our teenage years or in college of what will give us success and happiness and so the one of the first things to do with that is just asking like where is that voice coming from the voice that's telling me that like i wanna start a business so it's like okay well is that yours or is that did you watch a gary v video and you got excited because he had money and it's just like yeah that seems cool and and maybe it's a combination of both like sometimes we can get caught in meme desire which is a renee art idea where we like desire what other people desire and and then we can use that to whiteboard our own desires oh that seems interesting let me kinda dabble on that for a little bit and see if there's a connection there we don't always have this deep like yes to everything but if you're just in the automatic authenticity of like this is what i'm supposed to do without ever checking like why am i doing this and what is the belief that i'm gonna get on the other side of this then that's where you can just like put your head down for years and and build a castle that actually turns out to be a prison so that would be right to that question of like what's the main thing that or the thing that i would hope for for people and i'm trying to invite them into is really just that that inquiry with themselves like why am i doing what i'm doing in the first place where are these beliefs coming from and are they actually in service with my deepest needs and desires and then from there i mean it it's you know i'm i'm really agnostic to what people's life looks like i i just i really trust here's the thing if you take the perspective that you are fundamentally whole that there is a place within you that has inherent joy fulfillment confidence clarity and inner knowing then your personal growth journey and even how you build your life is going to be about subtracting the beliefs and the patterns that were put in place telling you who you needed to be in order to get those things it will be an unwinding back into that core self if you have the fundamental belief that you are inherently broken then your path is going to be about adding new beliefs and emotions and patterns that create some ideal version of you because at the core you're broken so you gotta you gotta get all of that stuff my direct experience is that we are fundamentally whole i didn't come out with that in like a mystical way i wasn't trying to be spiritual with it it was all built on first principles i paid attention to my experience and meditation i saw that there was a place in me that was watching my thoughts watching my emotions watching everything moving through my experience that i typically took as me and i got really curious about that what is that place and what is it like when i dwell there and does nothing happen when i dwell there do i dissolve into a puddle of nothingness and nothing it turns out no it turns out like you can actually rest there and the more you do the more there is an innate confidence the more there is any like knowing and clarity of what to do in a given moment and there's actually like a pulse that can guide your life i'm i'm fully in alignment with you i think that the entire i just wrote a piece about this last week the entire self help industry is convincing people that they're broken and they have to add have to add on add on add on add on this tactic add on this you know principle add on whatever but i really love the way you phrase that i think that this is a much healthier because it's impossible to like if if you think that you're broken i don't care how much you add on you'll never consider yourself to be whole you'll get addicted with self improvement and self development that's that's the issue mh it just there's no end your personal growth becomes a distraction and it becomes it becomes an attempt to not feel something and you can do that four years and you can get really good at it like you can just you could build a great life on that foundation but when you get quiet and when you get still or when that life gets confronted in some way you will always have to come back to that place in you that's terrified to just be yourself and this is why blaze pascal the philosopher said all of humanity's problems stem from our inability to sit quietly in a room alone it's just like until we can do that we are going to be motivated by the most hurt parts of ourselves nets sweet is a success story partner now what does the future hold for business if you ask nine experts are gonna get ten answers bull market bear market rates will rise rates will fall honestly i just wish somebody would invent a crystal ball but until then over forty one thousand businesses have future proof their business with nets sweet by oracle the number one cloud erp bringing accounting financial management inventory in hr into one fluid dynamic platform with real time insights and forecasting you're peer into the future with actionable data and when you're closing the books in days not weeks you're spending less time looking backwards and more time on what's next if i had needed this product this is what i would use whether your company is earning millions or even hundreds of millions nets helps 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hiring right now with indeed and listeners of this show will get a seventy five dollar sponsored job credit to get your jobs more visibility just go to indeed dot com slash cla right now and support our show by saying you heard about indeed on this podcast indeed dot com slash cla terms and conditions apply if you're hiring indeed is all you need well this is so i thought about this a lot and i think that i think that you have a significant amount of responsibility and why i say that is because society is becoming more secular and we're moving away from traditional religion and we move away from religion humans inherit there's a reason why religion is at one point in history very popular and i mean still isn't you know obviously religion is still very popular but not as much as it used to be it's because humans crave understanding right they crave understanding they crave they crave community they crave being part of something bigger than themselves and they sort of also want to understand how to navigate life and i think religion checked a lot of those boxes and when we move away from religion into a more secular society i think that people feel lost and they feel confused i think they feel like i don't know how to navigate the most difficult parts of my life and religion gave sort of like a rule book or a guide book for that that i don't think was perfectly replaced and now you have people that are looking towards self help and they're looking towards astrology and they're also looking towards mindfulness and meditation people are just trying to figure out how to navigate life and i think the way that you teach it is a very healthy way where i think there's i'm sure some of your peers and you'll never name names which is a fine thing but i think there's some people that operate in the self help space i don't even know if you consider yourself to be operating in that space i think that some people operate in that space without really understanding the responsibility that they have and i think that this is why it's such an issue with self help because the constant addition i think to your point when all those the all those ideas that you've added on and adopted because again you think that you're quote unquote broken which i believe you're not but if you've would if you've added on all those ideas and then eventually those ideas are challenged and you don't have community you don't have religion you don't have a traditional version of god you don't believe that you're enough that's a very trauma thought to deal with and i think that that's why we have all time high depression and anxiety and there's a lot of issues in society to stem from people believing like they're not enough and not knowing how to explore that they are enough and i think that this is what you do very well and i think that a lot of people that would consider themselves your peers may not do it so well because they don't understand that responsibility that those are my two cents on on where people are right now in society but i think as beautifully said makes me curious as well like how how did you come to this recognition or this maybe like innate sense of wholeness it's a really good question i think i think because when i've trusted myself even if it hasn't you if i've trusted myself i've always found that i figured it out i i i i trust i trust my own i don't wanna make it sound too cold but i trust how my own competency i trust my ability to navigate situations not from a perspective of i need to always succeed but if something doesn't succeed i trust myself that my that i'll be able to navigate the next thing and i'll be just fine that's a lot of trust in yourself also there's like in the capacity for life to life to hold you like through those in between moments at like you're you're really re t you you're you feel very t to something deeper within you even if it doesn't seem super deep and my experience is like a lot of people don't have that and i i think you know something interesting here to even make this more secular to bridge it there's there's a psychologist named richard schwartz he's the founder of this modality called internal family systems and he worked with people like with a lot of trauma and what he found like for example he might be working with someone who right had like a a serious shrinking addiction and and he found himself saying and point like i i wanna talk to the part of you that's drinking the part of you that wants to drink and that's where he started to see that oh they're like fractal in our psychology that come online to that organize our behavior how we emo and how we think in order to get certain needs met and he saw this just across the board people with bo people who were cutting like they all had a part that would come in and almost like mas as their as like who they were their voice of reason telling them what to do but he also found and this was most interesting to me that anytime he was able to get those parts to soften and relax their grip there was a kind of presence behind it that was the same across the board for every single person it was all characterized he calls them the eight seas like that that space had an innate clarity creativity courage compassion what were some of the other ones courage i said yeah anyway that i found it so interesting that you know this is psychologist doing this work but finding that when when people weren't gripped by their trauma there was a consistency with everyone he was working with that kind of illuminated who they were and that to me like from even the more spiritual perspective really gives more credence to the idea that maybe one there's a deeper place within all of us that can hold our life that has wisdom and two maybe that deeper place is is interconnected if we all can kind of touch into it and it has a similar similar qualities and a similar resonance so i think for a lot of people they've learned to mist mistrust themselves you seem to have a lot of trust in yourself and i've gone through different periods of that in my life but i think a lot of also just my upbringing and my parents helped and instill a certain trust in me but for many people they've learned to mist mistrust their thoughts their emotions their sensations and instead of using that to go deeper and really figure out oh maybe this is because certain thoughts i was acting on were coming from a a painful place in me or maybe because the things i did at a certain point in time were just out of my control and they were painful but that doesn't mean that i was bad instead of doing that inquiry they just go i can't trust anything going on in me so i just have to listen to what other people say when you were back in college correct when you first started meditating you went from trying to impress a girl to spending six months in be so maybe just for people who don't know your story just please explain how you how you got into personally meditation but also i i will eventually try and figure out i find i find what you did in bur and you were i guess a monk for a period of time for six months i wanna understand everything about that those spiritual practices that you know that can help us that can impact us and really just you know i'm sure their quality of life even though they probably have no material goods compared to the average person in the us is exponentially higher that's my assumption anyways so just tee up a little bit about how you first and this is years ago obviously understood the power of mindfulness and meditation after that i guess that girl didn't work out you got that right and it would this all been great but at the time it it was very painful and yeah so i i didn't get into this work for any noble reasons i saw the pretty girl dent walking down the street and i wanted to talk to her i wasn't in another relationship but so yeah that was my college girlfriend and she she was way more of a hippie than me i wasn't a hippie at all i thought i was gonna go into finance i had an internship lined up on wall street always liked business but there was something like really earthy and crunchy granola about her that i think spoke to parts of me that i was like she's a good person and i want to impress her so i started meditating because she was into it then two weeks after that she broke up with me i don't think it was because of the meditation but so there's no there was no happy ending to meditate and you get the girl but the different happy ending was that the the pain of that breakout because that was it was very hard the pain of it caused me to actually take the meditation more seriously and it because it was the first time that i was seeing i could actually create some relief from my inner world just by focusing on it differently and i i really didn't know what i was doing at the time i was just lie my dorm bed put my hands on my belly and just try to focus on my breath and think inhale exhale inhale exhale and every time my mind i would wander i'd come back to it but just just the stabilization of my attention this is like basic it's not this is like people do this in psychology now i was just like can you focus on one thing like make that a practice that that stabilization of my mind allowed me to not be so caught in the torment of the mental fluctuations of thoughts and the emotional fluctuations in my body and it it was like i was zooming out from it and the more i i zoomed out the more i was just in the spacious place of observation and that was very compelling to me it simultaneously coincided with my first like quarter life crisis where you know i was it was an economics major we took this trip to the new york stock exchange to meet with this big wig multi billionaire hedge fund manager and and everyone said this is a guy you wanna meet this is where you wanna get this is what success looks like and i remember going there and and he gave a talk and then it just sucked my soul out of my body and know it's nothing against him because a guy coulda have just been having a bad day or might have had a colonoscopy before he came in the room so i'm not saying he's miserable and i'm not saying all people in finance are miserable but that particular experience really made me ask myself you know if that's not what i wanna do then what is it that i want to do and everything to that question was reducing to like i i just wanna be happy those weren't the first order responses the the first responses where like well i i wanna make money just why do you wanna make money then you know i'll have more freedom on vacations what will that do be more relaxed what will that do then be happy what else do you want oh i wanna be married well why do you wanna be married so said you know give me connection well will that do well that'll make me happier i wanna have kids well what will that do give me meaning that'll make me happy so everything was just reducing to that and i had an i was paying attention at had enough life under my belt like twenty one years to see that i knew lots of people with all of those things who were not just not happy but many of them were miserable like people just getting divorce left and right people who were having kids and like resent their kids people had tons of money and were not fulfilled at all and so i the main thing i'll give myself at that point is that like i had enough humility to know to think to catch the thought that said well it'll be different for me like i'll know how to be happy if i have money i'll know how to make the relationship where it's like well maybe check yourself on that buddy now because i'm sure all these people thought the same thing and that just got me really in in saturated with this idea of maybe i should figure out what is happiness at core and try to reverse engineer my life around that and what would it look like to cultivate a contentment that was not so contingent upon external variables and that's what really pulled me deeper into this path and i was doing fifteen minutes a day of meditation throughout my like my junior and senior year of college and my mind you know as i was sleeping better my stress was las had like a an anchor of peace that was new and my mind just you know my super type a personality says like well you know doing it for fifteen minutes a what would happen if you did it fifteen hours a day and so i i found i found that that type a his dream version of a monastery where you can just go there and and do this all day long and and that was bur this place called pin rama with this teacher named sai who was just notorious in his how un he was in his demand of students to be working diligently to try to attain enlightenment i had no idea what enlightenment was at the time i didn't really even like care about it that much i just wanted to understand the mind and i knew meditation was a way to understand the mind i didn't care about buddhism i didn't care about wearing robes i didn't care about being a monk i didn't care about spirituality in fact most of it turned being off the idea of having to like bow it just like and or anything that seemed mystical i found out pretty quickly that that buddhism in that and that work is like a very inherently non mystical it it is all built on first principles of just observing the nature of reality it's like okay everything is permanent have you ever had a thought that lasted forever no have you ever had an emotion that lasted no have you ever a sensation okay given that all of these things are fluctuating what happens when you grasp at something that fluctuates well i get angry when it passes cool what happens when you grasp by something that's negative when it when it fluctuates well it eventually passes so i create tension when i grasp but then i have more tension when it leaves it's just like okay interesting so maybe there's something about how you're relating to that experience that is conditioning suffering versus happiness the whole like practice and all the wisdom of it is just built on paying attention to the reality of your experience and shifting your relationship based on first principles so that was compelling to me and i just wanted to do that as much as i possibly could and i was twenty two years old i had the time to do it i deferred fifty thousand dollars worth the college loan so i could and and i dove in for six months and the only reason i became a monk while i was there because you don't have to be a monk and you could do this as a lay person was because it was so painful so physically painful in those first couple of weeks that i felt like i needed another layer of accountability and i thought that if i shaved my heads shaved my head and wore robes it would really force me to stay there and to take it more seriously and then i developed a deep reverence for what it means to ward and to take robes and to commit your life to this to this work but it was it was a temporary donation that six and a half month silent retreat no reading no writing no listening to music no contact with the outside world no speaking and you have to do a minimum of fourteen hours of meditation each day you wake up at three am you go to bed around nine or ten pm two meals five thirty am ten thirty am and you're doing a combination of what's sitting meditation for an hour and then walking meditation which is as very slow back and forth walking that you do like ten feet each direction kinda look like a zombie and if you go to these places and you see people doing this like your first response is like oh man i am i'm i gotta get out of like this is night of the living dead and but if once you figure out what's going on you see that people what you're doing is you're training you're training your attention to be able to see that who you are is much deeper much more vast and has so much more inherent happiness than attaching to the fluctuating thoughts or emotions or sensations that were typically just unconsciously driven through our life around when you're in that moment and you're meditating fourteen hours a day and there's other peers friends c monks i don't know what you call them but other people that are they happy is there fulfillment is there true fulfillment i know everyone's trying to achieve enlightenment but what is when somebody lives a life like that is it significantly better than what the average person lives every single day i often i've reflected on that for myself like am i happier now than i was when i was there there's one response to that quest question and which is no there were states of peace and bliss and interconnectedness and joy and lightness and freedom that i don't know if i'll ever touch again to that degree in this life however when i was coming to the end of that retreat i asked myself a handful of times like should i stay right it this is so profound i am i am touching things in my experience that i didn't know where possible and it and i could feel the nobility in in the pursuit of taking this deeper and deeper and then potentially like maybe sharing it one day but when i asked my question is it time to leave like the response was yes and when i've asked myself many times since returning which was about thirteen years ago like should i go back the answer was no should i be a ren the answer was no i i had dreams for years where i was sitting in a monastery meditating and i would have this awareness of oh i have to do a speaking engagement but i was i was in bur and it spoke to this like existential conundrum that i was in do i stay here and meditate or do i go back to do the speaking engagement or the workshop which was this like dichotomy of worlds that i was living in like the ren world that hits something so deep in me and this like very real world engagement and i wrestled with that for years now i just have a lot of trust in the flow of where my life is going i can still see the reality of being a ren and the joy and the fulfillment that would come from it and yes there are there's a level of peace that you experience in this work that you just you you can't get in the same way like in front of a computer and and like being engaged in so much of what we're doing throughout the day and the drama of the day so i know that to be true but the deeper thing i trust is this this inner compass that is directing my life saying like this is what's next and then when i check as deeply as i can should i do that and the answer is no there's a comfort in just surrendering to that i my my karma or dha as they recall in these traditions like a deeper purpose does not feel like it is to be there it actually feels like it is to be more engaged in the world and to be teaching what i'm sharing and and so there is a relaxation and ease in feeling like i am in the flow of that that i don't believe i would have if i was there even though other metrics on the happiness scale would be would be improved so yes are these people happy the ones who commit their lives in ways that many of us can't even comprehend and does that mean that's what we should do no i just wanna take a second and thank cornbread bread ham for supporting today's episode now cornbread ham cbd gum have been this really nice addition to my wellness toolkit i don't use them every day just when i wanna unwind after those extra busy weeks but they're perfect for those moments when you wanna take the edge off and just find your balance really just shut off from work and what makes them special is how cornbread bread hemp props them they only use a flower of usda organic hand plants that's the best part for the purest most potent experience no fillers no artificial fluff just clean full spectrum goodness in delicious watermelon berry and peach flavor i keep them in my nights stand for those moments when i just need a little extra help relaxing and i love how transparent they 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favor and listen to i digress wherever you get your podcasts so we spoke a little bit about once you are able to receive as opposed to react so you receive decisions you receive life choices that serve you best and not serving fear or scarcity or someone else's will how do you balance that with ambition how do you how do you because those without understanding seem like two conflicting two conflicting ideas ambition means you're aggressively going after and i know you touched on this at the beginning but i want you to go just a little bit deeper if somebody can understand okay so i still would love to accomplish stuff but how do i do it from like the right place or the right mindset or if that makes sense yeah i think that's the toughest that's the toughest idea for somebody who is an a type personality to comprehend how did how is there a duality how how are two things true at the same time it's tough it's a very tough thing because and that's because of the fact that the world enforces it to will it forces it it enforces fear it enforces status it enforces all the things that are actually not healthy so that's how we that's that's that's what we know so how do we legally escape the matrix right yeah no i love the question but i have thought about it a bunch so let's i wanna backtrack to one thing that i i think is worth flushing out a bit the the idea of right like thoughts coming from a place of receiving and or also just like which thoughts should i follow and which thoughts should i let go especially like when you're an entrepreneur i'm i'm sure many people who run businesses are just like very busy hear that and be like yeah it's totally impractical to be doing that with with every thought like checking and it's completely true it's impractical in my own life i would just like not get anything done if i was asking like do i want coffee or tea you right now and it's just like should i take care of the baby do i feel the pulse to take care of the no you just take care of the fucking baby so like there's most of my life i would describe it as right that wells spring that i talked about like sometimes we dig down and that like that just has a current and most of the thoughts that are rising in that current are just happening kind of inflow and i might be wrestling with them and you have to make complicated decisions we're making you know we're redoing our website right now so we we just have to like get in there and wrestle with the weeds and but there's not there's not a checking constantly of like is this coming from intuitive knowing because it's held within the container of alignment like i know this is the work that i want to be doing i know it's all happening from an extension of alignment i think a lot of like the periods where we really have to where we do that deeper discernment is often when we hit a block where that flow stops and we actually we don't know which where to make the decision from within us and sometimes that can like trouble us into a multi year journey where we unwind a lot of our psychology that was doing things from fear and other times it's just like you know a few a few minutes where we have to check and drop and beneath some of the the noise of our mind and go oh okay like this actually feels more aligned so that's that's the first thing just the recognition that like for me i have always been a type a personality like when i was when i was five years old i was just like taking stuff from all over my house and having a garage sale on the you the front lawn for the kids on the block because i was fascinated with the idea that you can make money doing that when i was a senior in high everyone knew me as a candy man because i would go to costco i'd buy three hundred dollars a candy and like flip it for five hundred dollars a next day like i'm just i i've liked that and that's why i thought i was gonna go into business and then i went into this whole spiritual work and it it took me into a place of myself that i had never accessed before got me really interested in questions around fulfillment and peace and there was a desire to build my life from that place but i still need to make money right i i chose not to do the month thing so like alright you're not gonna be a month that means like you're gonna have to you gotta pay off those loans if you wanna have a family you're gonna need to support and so i had to figure out a way for that to express itself in the relative three dimensional world and that that meant like building a website having corey mascara dot com when i just spent like six months trying to go beyond and even like personal identity so those things are are tough inner reckoning my experience was that the ambition was still there it was just expressing itself in a different way it now wanted to express itself through this work and there was energy to do that and i'd have to watch myself still like because i have a human brain and i'm not enlightened like as i would be going through it and making more money sometimes mist taking the money for the happiness or like doing the work from the place of wanting to make more money and i check myself when i was like too much in the spreadsheet of trying to optimize the numbers rather than optimizing the work itself so i'm not my my state of evolution and all of this is not above any of that yet and most of my friends who are teachers who were like very deep teachers we all navigate the same stuff but there's enough awareness now to check when it's coming from this place yes so that's the the key thing is just to be able to have enough awareness to slow down and and check and sometimes you don't know and that's what will often like those periods i call like the spiritual waiting room where you don't feel energy for what you're doing anymore and you don't yet know what's supposed to come next and those are periods where you are getting cooked trying to figure out so it's like yeah i i i just can't do this people pleasing pattern anymore i don't have the desire to build anymore i would describe those as as sacred experiences because something in you is unwinding and trying to reconnect to a place where there is natural energy and yes sometimes those stages come at very inconvenient times and where you can actually like if you gotta make money like you might not be able to honor it fully so that's where you're like you gotta show up you gotta do the work you gotta push yourself and you use extra will to sometimes get through those periods you take as an as much rest as you can but don't abandon this deeper thing that's coming up because it threatens a life that you built on fear and control that that is how you will put the final nail and the coffin of your piece and your fulfillment so the the how do again how do we navigate the ambition with this this exploration and connecting to wholeness there's energy there at the core of you way more than you realize and it's possible that as you let go of things that you were doing from a place of trying to impress people or trying to fix unresolved wound with your parent that your motivations might shift and that's where i just have a very deep trust in life and always think that that is worth following wherever it takes you because it's coming from you being deeply t to yourself you start to meditate you want to be more mindful i i need i know it's a very basic question but from somebody who does this for living and teaches it i need to know where people should start where i should start with with meditation because i can tell you right now as i'm sure most people that are especially to this show the second you pause for a moment i can guarantee you the thoughts that flood in unless i really really work are not thoughts of you know am i am i an alignment you know what happened when i was a kid that's informing my decisions the thoughts that flood in are all the things that i have to do that i've been putting off that that ironically are not serving me right now but now i have forced myself to pause so all the other anxieties and stresses and things that have built up over the past you know thirty forty years are now flooding my mind so how do i actually silence my mind which i'm assuming is the goal of meditation so that i can think about the thoughts that will actually move the needle forward in terms of fulfillment and happiness and alignment yeah so interestingly the first step is to not try to silence the thoughts because that that's like trying to stop the ocean from waving so it is in the nature of the mind think about even any one anytime someone's tried to meditate who's listening to this it's not like you sat down and said you know i'm gonna have five minutes of really thinking about all the ways my life can crumble i'm gonna have like three minutes of just really be braid myself for being a terrible human i it it's just it's just a arising you didn't ask it to arise you can't point to any any points like any agent point in that that shows for that thought to arise so that's a recognition of wisdom and where people get so hung up in this is the judgment they take on top of the thoughts that are arising and that's where you get these thought spirals of like i knew this wouldn't work for me i know i'm not good at this i have eighty a adhd ocd some other three letter word and you abandon the practice altogether so if you view meditation instead as like an open meadow where you're gonna let the cattle run through you're gonna let like the the clouds in the sky movie you're gonna let gust of winds you're gonna like let the weather pattern shift but you're just creating an open as much of an open space to observe all of this in a grounded open space that changes things entirely and and this is where i get frustrated any anytime like you know classically you get it when someone goes through a yoga studio and they're lying in s os at the end and the teacher says like alright i just sit down and and clear your mind like that tends to be more anxiety inducing than anything because everyone's just confronted with the reality that they can't do that so and my time in bur right that was like three thousand plus hours of meditation straight the longest i went without having a thought was maybe like forty eight seconds so if you're sitting there and you're frustrated that you're thinking during your meditation maybe cut yourself some slack because the piece that's gonna come from it is not going to be stopping the thoughts it's going to be having the capacity to allow thoughts to come and go without creating such an emotional storyline around it so like throughout the day i if like if someone's starting a practice there's so many ways to start but let's just say you wanna take ten minutes just to explore being still i just used to being an autopilot pushing pushing pushing the resonance of stillness feels uncomfortable you're really just making the goal to be like i'm i'm creating the container of stillness so that instead of every impulse and urge that typically comes up that makes me want to react i'm just gonna practice watching that and relaxing my body so that i'm not reinforcing these patterns of reactivity in my system and with that in mind every thought every urge really becomes an opportunity like becomes the practice itself it becomes the muscle that you're strengthening because you're like oh yeah most of these thoughts anytime they arise i usually trigger another thought or it triggers a behavior so what's it like to get the opportunity to work with this thought that's like i really want a cookie right now so like cool look at that there can be a thought if i want this and i can relax my body around it i can just watch it wow who's watching this did i think that thought of wanting a cookie no it just came up that's so interesting and like there's an an observer to that so you kinda just get fascinated and ent by this experience that there's content moving through you and there's a bigger you that's holding at all and the awareness of your pain is not in pain the awareness of your fear is not fearful the awareness of your boredom is not bored so just the the desire to get to know that space within you will take you so far on this path and it's a much different orientation then sit down and clear my mind which is very goal oriented it and will never happen anyway instead just become ent by the idea that there's something bigger than your thoughts and that can happen as simply as you know if you wanna just keep a very basic structure to your meditation we're just like i'm just gonna give myself one single thing to focus on the breath maybe place a hand on my belly i was just gonna feel an inhale and feel an exhale anytime i notice a thought come up i'm just gonna watch the thought as if i were watching clouds pass through the sky and then i'm gently gonna invite my attention back to the breath and let's see if i can do that three times in a row and then if i do it three times a row can i try to do it another three times and if my mind gets caught up in a thought which it always will instead of me using that as fodder for more self hatred can i use it as an opportunity to create more ease and even compassion so you you are like training your relationship to yourself you're reprogram your relationship to yourself on a moment to moment basis and most of us type a like entrepreneurs or just anyone who's kind of achievement oriented in life we bring that conditioning into the meditation we're like i'm gonna be the best damn medi ever done this and then the mind wander and you're just like what's wrong with me i suck so like recognize you cannot be yourself into peace and you're not going to shift any of that so let it be your opportunity to watch the pattern that arises and maybe replace it with a different pattern if you do that ten minutes a day well it'll start to trickle them to the other moments of your day and it just really bit builds its own momentum you mentioned one of the lines that you mentioned if you want to let go you first need to fall in love with the part of you that is holding on so explain what this this quote means you have to fall in love with the part of you that is holding on so this is i think going a little bit deeper because you understand now and i'm assuming the goal of letting go is to not let the thought have power over you anymore that is the goal of i'm assuming you tell me i'm i'm just assuming but if i want to let go that means that i i've i've passively observed the thought i realize it exists i'm understanding that it's not serving me anymore maybe i don't have to take action to some degree but how do i like let go of that thought and this whole piece of falling in love what does that mean well let's talk about letting go like more in the day to day life and then i'll talk about it in meditation like many of have things we want to let go of past relationship even like a an inner critic my experience is that there's a paradox to letting go a semantic paradox to letting go which is that you have to first move closer to the thing that you're trying to move away from i often use this prop chinese finger trap for those watching for those listening i'm putting around my fingers so if you think of like the classic chinese finger trap the more you pull away the more it grips tightly and the it can just create frustration pull pull pull grip the only way that you get out of this trap is you actually move closer and by moving closer it starts to expand and create space so the parts of you that are holding on are the same they don't want to hurt you the part of you that's terrified to let go part of you that's terrified to move on they have a positive intention there's maybe some reality that they don't want to face some emotion that they're protecting you from having to feel some fantasy about what life could be that if they were to fully let go and release that fantasy would collapse and they might feel hopeless so many of us when we want to let go have one foot pressing on the gas just let go it's good for you you should be able to and another part that's subconsciously pressing on the brake and that's the part that's stuck in the the finger trap and so where does love come in well fear is the thing that is keeping that part of you stuck fear is saying you don't like go because then you'll have to feel something uncomfortable or that dream that we had won't come to fruition how do you soften fear well the opposite of the resonance of fear we could say is love at least one of the opposite and so this is where fall in love with the part of you that's holding on in order to let go comes in we wanna move closer to that part that's grip and ask it well one just acknowledge it it's like hey like i i trust that you're doing something here positively i trust that there's a positive intention what are you trying to protect me from what do you fear what happen if we were to let go what do you fear we would have to feel if we were to release our grip on this well like that's a loving conversation it's a compassionate conversation it's the opposite of saying what's wrong with you why can't you just move on so this is the moving closer than like the idea falling in love is just like an exaggerated version of it but it's it's getting intimately connected to the the places in you that are running your life but maybe doing it from a disconnected way or an outdated way and usually these are young parts that are scared that you'll lose connection safety praise love if you do release so we have to get closer to them ask them what their positive intention is ask them what they fear would happen if they were to let go and then reassure them like hey that makes sense i get that end like we have the resources to be with those emotions now i we're we're not thirteen years old anymore and it might be tricky initially but we'll get through it or sometimes you realize like oh i actually don't have the inner resources that would be a lot if i were to release that fully and the holding on is protecting me from having to unravel some big thing that i'm actually not able to confront the main thing yeah but eventually eventually eventually eventually yes eventually always think speaking to in the context of just like you got a lot going on in your life and you realize like the holding on to the inner critic is that if if you let go of the inner critic it's gonna bring up all of this mommy daddy stuff and just like i don't have the the potential so let me just kinda use this for a little bit and come back to this when i have some space because sometimes you unravel these things and it's like oh there there's a a latent trauma there that needs some time to be addressed but the the main thing is you're you're you're getting more intimately connected with yourself and creating a companionship and not creating this experience of one foot on the gas one foot on the brake and so in meditation in that context right it doesn't look as significant as this we're we're just talking about letting go of a thought you might i i just like to smile at the thought when the thought arises it's just like man meditation is so boring why am i doing this instead of trying in to say like hey you should like this corey said it's good for you just like yeah meditation is kinda boring you you wanna keep going it's like i don't know let's just try it and that's just like a more loving interaction and and that is even by doing that you're already creating a mind that is more enjoyable to inhabit it just for people in the audience again that are that a type high performing individual i just want if if you can just to leave some additional ideas or thoughts or maybe you know things that they're gonna encounter when they start to go down this path and they start to look inside what are some things that they should be aware of just so they're not surprised or they're not they're not sort of taken back by what happens when they start to look inside and spend some more time along with themselves yeah one thing you're just gonna notice that your mind's probably busy and that can often get apologized i hope you can also view it as in many ways like the superpower that it's been for you and like all the like even if the external world you built was built on a foundation of not feeling worthy enough or like i have to do this in order to feel like get praise and acceptance i it's still impressive and we can still give like a deep bow and of gratitude to the parts of us that we're able to come online and do this so we don't have to throw the baby out with the bath water so when you notice these things come up in a very busy mind and it's just like man it kinda feels like a mess in here that's where you just like can pause and you could smile like yeah let's let's work through what we want to maybe soften or shift and also let's look at like all the ways that it served us in a positive way and maybe this is representing another chapter where something gets to deepen and we get to explore a new thread of interest and the other thing is yeah like as you go deeper into this work you're just gonna have more awareness around places in your life that where you feel stuck or where there's some difficulty letting go some of it might be easy and other things might feel really big my encouragement is always to just have a lot of patience with yourself i've been doing this work now for fifteen years and i i just hit pockets of stuff stuff i'm navigating with my wife stuff i'm just navigating internally that just like take months and and even when i was we didn't get into we'll save this for another podcast but the story of like how i ended up proposing to my wife after five years of not being able to discern is this decision coming from truth or is it coming from fear right that that was there was a five year process of not really knowing what to do feeling pulled in one direction feeling pulled in another direction and not knowing how to discern that but after those five years and letting myself cook in that something in me just opened in a beautiful and deep way and so you're gonna have these periods that we can just refer to as the cri stage you're not the caterpillar anymore you're not yet the butterfly and it's cliche and tri but it's true and in those periods you i really just will invite you to surrender the caterpillar doesn't know what's coming it just knows that everything it once depended on previously is no longer there and that there's a a deeper design at play and i think when we find ourselves in these periods where we're confronted where we don't actually know what to follow on what the next step is that's where we we just wanna soften and let go and trust that maybe there's a deeper intelligence that can guide this can you just give everybody who's who's listening to for the first time just a rundown of where they can connect with you some of the resources you have out for people if they wanna you know go down the rabbit hole into your world learn i know that you actually teach this for a living surprised so just where should people go and connect with you yeah the best place like most of my teaching is on instagram so you can follow me there at corey mascara that's you know ninety percent of my teachings are free i also have a a free meditation in my highlights on that profile so that one is about cultivating more of an inner friendship i think that'll be relevant to a lot of people listening and if anyone's just navigating a big transition wants help letting go feels like they need to reconnect to that place and then that's whole and not leading life from fear then i have a course called the the thirty day fresh start course and that's my flagship program that'll just walk you through day by day with a short teaching and a short meditation on like really reconnecting to yourself and making it through maybe a difficult transition so that can be found on my website corey mascara dot com or in my instagram profile amazing okay i'll put all those links in the show notes the last question that i'd like to ask everybody you know you've you've experienced a lot you've you've grown a lot you've also taught over a lot on this podcast but if you had to take all the wisdom maybe just a thought that's top of mind for today but all the wisdom that you've learned over your life and you wanted to pass on just one lesson to your children because it was the most important lesson the one that's most relevant to you right now what would that lesson be and why there is an energetic law to surrender you get back all that you're willing to let go it might take a different form it might not be what your mind originally wanted but you will be filled to the extent that you are willing to release you will touch life to the extent you allow yourself to be cracked open

mo health is here to help you start your weight loss journey with caring personalized support meet one on one with board certified obesity doctors and registered diet who truly listen and understand your unique needs eligible patients can access affordable gl one medications delivered right to their door each month no insurance no problem mo health accepts fsa and hsa making care accessible and affordable and with twenty four seven customer service you'll never feel alone on your path to better health get started with mo health today take the free quiz at join mo dot com and use code audio forty at checkout for forty dollars off your first month of membership that's join m o c h i dot com with promo code audio forty in this lessons episode explore how a journey from food science to longevity research reveals unexpected connections between what we eat and how we age learn how scientific tools used in food labs can apply to genetics and space research discover the truth behind food myths and the role moderation plays in health and understand how bacteria bio films and even bean sprouts are influencing the future of dna protection in human longevity but you have a very interesting life i'm just gonna say that because we're gonna go through it and your life is actually very all the different things that you've done but at this point what what is your what is your what is your passion what kind of science you care about after a four year undergrad and food science you do your master's in food science food science so now you love phd and food science so it makes a lot of sense that you're probably gonna figure out how to have a career in food science when you go through everything you have your phd and then you're going to your post doc and also food science know longevity longevity pharma genetics what does that mean like what kind of job is food science what are you what are you saw solving for humanity with food science so every single thing people drink from that water or any food they touch a food scientist has worked on it and food science in my opinion is one of the most applied sciences you can go for because your your goal is to make something that everyone will eat or touch so you could be in food micro food safety product design or developing you know cookies or chips or the next snack bar or healthy foods or you can be food engineering so actually working on the machines that make the food processing in the food processing plants it's phenomenal i think you know based on my experience of what i know being on the board of a department a few other things it's one of the most underappreciated jobs at one of the highest job placement rates in general because everyone needs to eat we have finite land the population keeps growing so somehow we have to provide food for all the people while we're losing resources and food science is an interesting thing so originally i was gonna be professor so i started teaching at boston university when i was twenty three that's young no yeah it's pretty young yeah so i was teaching classes in the graduate undergraduate for in the department of health sciences at boston university my goal was after graduate my phd go there full time and and teach there but the opportunity harvard came up and what made you switch from food sciences to longevity that was an opportunity so i was doing my phd and i remember i got a phone call boston area quotes i thought was be you pick it up and this is guy davis sinclair from harvard medical school he's a big deal i had no idea who he was and he's like hey kyle i read some of your papers you're the only person in the world doing this type of work how will you come to my lab and work on this when you don't want your phd and what he was asking me to do was in the wheelhouse of what i did so like let me step back like you know how math is like a universal language science is the same thing like even though i'm in food science all the techniques that i learned in use can be applied to all other sciences whether it's running protein gels or sequencing or doing enzyme assays yeah i applied it for like in my bean sprouts but all those techniques i could use in the ear of genetics and longevity so even though it seems like a big stretch scientifically my the toolbox i had fit like a glove so i decide to go there was there ever a point in your career when you went back and used some of the food science oh all the time all the time so believe or not cosmetics are very similar to food a lot of the ingredients and cosmetics of food ingredients so you making em emotions or delivery systems or stability even the cadence of creating things and the business sense for margins and production scale timelines kinda mirror that of the food industry so i use it all the time believe we or not what we're spending so much time studying food and food science what are some i would say scary unnerving things about the food that we eat that people don't quite know there's a few things i'm in the the mindset of moderation is key so yeah there's some negative attributes to foods maybe some of the pre conservatives or the color but everything in moderation you know should balance out fine it's even like a few mcdonald's like fast food like eating it now and then isn't gonna destroy you but having a moderation mindset is is good my biggest thing pet peeve is like kind of the marketing side where people will market things as like the the the cure for something or help alleviate something and the science is there but it's not science that's actually been proven out as rigorously as some people think well i see it so where i'm going with this is people speak a lot about seed oils oh yeah that's people speak a lot about why they feel every time they go to europe they lose weight and they feel healthier versus when they're in the us obviously pass the aside and plus you like every second fitness guru on instagram has their own view about food and what you should eat in this diet in that diet but not many people are scientific yeah and i'm curious what actually holds weight or what actually is true outside of just some you know instagram influencer spout off the latest trend so like seed oils and other things that a pro inflammatory things that drive inflammation you know inflammation is bad inflammation causes a lot of problems but there are a lot of other things that are inflammatory as well like my favorite is like you know i don't wanna eat you know seed oil or something but i'll go drink alcohol every night you what i mean it's like you have to and in the it has to be a whole lifestyle change right and even some diets like paleo diets or or some of these other things they're not necessarily sustainable for a long period of time they're good to cut weight or they're good to like you know get you feel good for a little bit but you can't live on those your whole life it's difficult so like i always say like moderation and try to stick within the two thousand calorie twenty five hundred count because that alone that would sleep in good hydration will make you feel amazing because a lot of people don't realize how many calories are actually taking in and if you try to stick with the two thousand calorie or twenty five hundred calorie whatever you wanna do we'd be like wow i actually like can't eat the snacks or the chips so the things that i go to all the time but there is one you know things to say to whole whole foods or minimally process foods we get a lot of fiber or a lot of nutrients right nothing will replace those it's just our biology and how fast things absorb how you feel after glycine index things like that that impact your feelings is part of the work that food scientists do and and i guess this i i it's not like a conspiracy but it sounds like something that is a little bit nefarious like including ingredients and foods that make them addictive is that so i guess i i'm gonna say no like it's not intentional but food is designed for what to sell yeah right like if you're a food company and your goal is to sell you wanna make foods that people want and people want certain foods because we're biologically designed to want high calorie foods because back when we were in the caves we didn't know when we were eat yeah so we we have that craving for high calorie foods like high fat and stuff like that because we wanna pack on as much as we can but now with our sedentary lifestyle you know all these different things it's kinda counteract are now still craving the same foods but we don't move and everything's accessible right i can go down to the store and buy a bag of chips for ninety nine cents that's amazing that's great you know so it's a different you have to look at all facets you were working with bean sprouts yeah yeah so bean sprouts i think they've sort of carried through all of your work because what i'm looking at here they impact you your work with david saint clair they also impact some of the things that you did in space with nasa whole so so talk to me about bean sprouts and this is work were doing when you were still in school yeah so at my phd was all about beans sprouts of all things but bean sprouts are incredibly dirty and i say dirty as they have a lot of bacteria a lot of bacteria on bean sprouts and they're minimally processed which means you know if you have some food blown pathogens on there and you eat them raw you get sick so one of the things around bean sprouts is bacterial bio films and these are basically structures that bacteria builds like on your teeth you know like you don't brush your teeth and scrape it like the stuff that's a bacterial bio film the same thing happens on produce on beans sprouts same thing happened to meet happens in the international space station the water systems same thing happens with some of the stuff we're working with with with david with and i was trying to figure out how to stop them and so i developed a novel or disinfectant yeah it's this is patented where i would make spontaneous nano motions of carver crawl oil it's like essential oil and we basically disinfect beans sprouts and seeds to make them safer we actually went and pitch this to commercial it but the manufacturing process and the overall like a cost per unit was just a little too high for farmers to really adopt because the margins on bean sprouts are like razor thin like you're not making a lot so adding you know an extra ten cents per production kills kills yeah so but the technology was sounding great it just was an example of something that wasn't commercially viable because the economics didn't plan out so how do you take that into longevity research so one of the so there's another technology i was working on which a bunch of these enzymes and these enzymes break broke down components of bacterial bio and there's one specific part that broke down dna and believe it or not bacterial bio are held together by extraneous dna so dna that bacteria releasing and acts like a glue so longevity wise the organisms that this came from are called extreme file so these are organisms that live in extreme environments and this one organism was able to grow at fifty five degrees centigrade that's like a hundred thirty five hundred thirty seven degrees fahrenheit and why david was interested was how can this organism survives for a long time without taking on a bunch of mutations in mutating and dying right so we're looking at like dna repair mechanisms and the enzymes associated with it because what longevity damage to your dna accelerates the aging process and this is something called the epi drift where over time all the environmental stuff we get exposed to whether it's food pollution sunlight makes these damages over time we're eventually we were not what we used to be in this of cancer so we were trying to figure out how we can hijack these ex files and use them to protect ourselves and understand aging and that led to another patent that ended up burning us into the bio defense space which is a whole of a here we go thanks was there was there anything that you discover that is currently used commercially yeah yeah so the enzymes are used in some of our commercial products like face cl toner or stuff like that no the commercial okay okay and then the stuff from space is using sunscreen and stuff like that but the delivery system that hasn't been licensed or incorporated but the tech the fundamentals around the technology are being incorporated in other areas well i meant like in terms of dna protection yeah so so not commercially used but in a lot of research for whether it's astronauts health on the way to mars not how of that get that's one of the things okay one of the things yeah so i wouldn't say it's not on the market but it's the foundation for a lot of research now that's moving forward in space when you when you when you patent these like very novel technologies or is that the right work technologies the what's the path from when you start working on it until somebody can go by it and then use it for themselves for whatever longevity practice so it depends on the type of product right so for example with the space ingredient which we can will cover we proved it in lab we did all the clinical testing we submit it for a patent but then we have to go from a test tube to scale right like doing something in the lab is great but if you can't scale it to the masses it's useless so then you have to scale that and then once that scale then you gotta put it in product and then you gotta to scale the products you gotta test think goes to market so for like the ingredients for a lot of the products we have maybe three four years may five years depending on how complex it is the the space ingredient that was when you say space and ingredient just to clarify that solves the dna protecting ingredient that one that's sun protection and some protection and dna protection dna activation that's one of yeah that's one of them yeah six five years give or take thanks for tuning in if you found this valuable don't forget to hit that subscribe button so you never miss an episode and if you wanna dive deeper into this conversation check out the links in the description to watch the full episode see you in the next one